BEYOND, with over 170 gyms nationwide, releases new commercial 'It's all a habit.' featuring Maryjun Takahashi
World Fit Inc. has released a new commercial for its personal training gym 'BEYOND,' featuring actress Maryjun Takahashi. Titled 'It's all a habit.,' the campaign highlights the importance of making training a consistent part of daily life rather than a temporary effort.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 04:00
- 🔍 Collected: May 26, 2026 at 19:31
- 🤖 AI Analyzed: May 26, 2026 at 19:41 (9 min after Collected)
World Fit Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daiki Takagi), operator of the personal training gym 'BEYOND,' which operates over 170 gyms nationwide, has supported the body makeup and habit formation of many customers. The company has released a new commercial titled 'It's all a habit.,' featuring actress Maryjun Takahashi, starting May 26, 2026. The commercial is scheduled to be streamed on Instagram, YouTube, TVer, and ABEMA.
Background
While interest in training has grown alongside health awareness in recent years, many face challenges such as inability to continue or quitting before seeing results. BEYOND believes it is essential to 'establish training as a daily habit rather than something special.' This commercial conveys the positive impact of incorporating training naturally as part of daily life through Ms. Takahashi.
About the new CM 'It's all a habit.'
The commercial portrays Ms. Takahashi engaging with training in her daily life, capturing changes in her mind and lifestyle beyond just 'toning the body.'
It depicts Ms. Takahashi quietly focusing on herself while training, highlighting changes born from 'continuing,' such as:
- Feeling positive through physical movement
- Facing oneself
- Spending days with confidence
The commercial frames training as 'time to realign oneself' rather than mere body makeup.
'Realigning oneself' rather than 'changing the body'
For Ms. Takahashi, training is 'time to face oneself.' In her busy daily life as an actress, moving her body helps her realign her mind and stay positive, creating a state where she can be herself.
Valuing 'sustainability'
Ms. Takahashi, who maintains a busy schedule as an actress, notes that rather than 'trying hard to continue,' it's about 'continuing at one's own pace,' 'piling up little by little,' and 'making it part of daily life.' She conveys that 'habit,' not special talent or strong will, is what changes people.
Creating 'days where you can like yourself'
Ms. Takahashi does not limit the benefits of training to physical changes. By moving her body, she gains a positive mindset, confidence, comfort, and self-acceptance. The message is to create 'days where you can be your ideal self' rather than just an 'ideal body.'
CM Message: 'It's all a habit.'
Rather than putting temporary effort into something special, physical and mental change comes from daily accumulation. The commercial quietly conveys this value.
About BEYOND
Personal gym BEYOND focuses on changing the body by incorporating training into daily life and continuing reasonably, rather than through short-term, unreasonable dieting. It supports ideal body building and lifestyle improvement through tailored training and dietary guidance.
Background
While interest in training has grown alongside health awareness in recent years, many face challenges such as inability to continue or quitting before seeing results. BEYOND believes it is essential to 'establish training as a daily habit rather than something special.' This commercial conveys the positive impact of incorporating training naturally as part of daily life through Ms. Takahashi.
About the new CM 'It's all a habit.'
The commercial portrays Ms. Takahashi engaging with training in her daily life, capturing changes in her mind and lifestyle beyond just 'toning the body.'
It depicts Ms. Takahashi quietly focusing on herself while training, highlighting changes born from 'continuing,' such as:
- Feeling positive through physical movement
- Facing oneself
- Spending days with confidence
The commercial frames training as 'time to realign oneself' rather than mere body makeup.
'Realigning oneself' rather than 'changing the body'
For Ms. Takahashi, training is 'time to face oneself.' In her busy daily life as an actress, moving her body helps her realign her mind and stay positive, creating a state where she can be herself.
Valuing 'sustainability'
Ms. Takahashi, who maintains a busy schedule as an actress, notes that rather than 'trying hard to continue,' it's about 'continuing at one's own pace,' 'piling up little by little,' and 'making it part of daily life.' She conveys that 'habit,' not special talent or strong will, is what changes people.
Creating 'days where you can like yourself'
Ms. Takahashi does not limit the benefits of training to physical changes. By moving her body, she gains a positive mindset, confidence, comfort, and self-acceptance. The message is to create 'days where you can be your ideal self' rather than just an 'ideal body.'
CM Message: 'It's all a habit.'
Rather than putting temporary effort into something special, physical and mental change comes from daily accumulation. The commercial quietly conveys this value.
About BEYOND
Personal gym BEYOND focuses on changing the body by incorporating training into daily life and continuing reasonably, rather than through short-term, unreasonable dieting. It supports ideal body building and lifestyle improvement through tailored training and dietary guidance.
FAQ
BEYONDの新CM「すべて、習慣。」篇はいつから公開されますか？
2026年5月26日（火）より公開されます。
新CMには誰が起用されていますか？
女優の高橋メアリージュン氏が起用されています。
新CMはどの媒体で配信されますか？
Instagram、YouTube、TVer、ABEMAにて順次配信予定です。
パーソナルジム「BEYOND」のコンセプトは何ですか？
短期的な無理なダイエットではなく、トレーニングを日常に取り入れ、無理なく継続することで身体を変えていくことを重視しています。
株式会社ワールドフィットが運営する主な事業は何ですか？
パーソナルジム「BEYOND」のほか、ピラティススタジオ「Pilates KASANE」、暗闇ボクシング「b-monster」、ヘルスケアブランド「BeEARTH」、アスレジャーアパレルブランド「CRONOS」を運営しています。