BEYOND, Operating Over 170 Locations Nationwide, Appoints 'Superman' Yoshio Itoi as Ambassador.
BEYOND, a personal training gym with over 170 locations nationwide, has appointed former professional baseball player Yoshio Itoi as its ambassador and released a new commercial titled 'Everything is a Habit.' on May 7, 2026. The campaign aims to promote the importance of integrating training into daily life as a habit, responding to growing health consciousness.
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- 📰 Published: May 7, 2026 at 22:00
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World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daiki Takashiro) operates the personal training gym 'BEYOND,' which has expanded to over 170 locations nationwide, supporting many clients in body transformation and habit formation. We are pleased to announce the appointment of former professional baseball player Yoshio Itoi as our ambassador and the release of a new commercial, 'Everything is a Habit.,' starting May 7, 2026 (Thursday). This commercial will be sequentially distributed on Instagram, YouTube, TVer, and ABEMA.
■ Background
In recent years, interest in training has grown with increasing health awareness. However, many challenges remain, such as 'inability to continue' and 'giving up before seeing results.'
BEYOND believes that to address these challenges, it is crucial to 'establish training not as something special, but as a daily habit.'
Through this commercial, featuring Yoshio Itoi, who continues to evolve even after retirement, we aim to convey the positive impact of training not only on the body but also on thought processes and life itself.
■ About the New Commercial 'Everything is a Habit.'
This commercial begins with a training scene at the gym, depicting Mr. Itoi engaging in high-load exercises such as lat pulldowns and bench presses.
'I'm pushing myself harder now than when I was an active player.'
The content is impressive, showcasing his stoic attitude and perfected physique, as if he were still an active player, or even more so.
■ The 'Change in Daily Quality' Brought by Training
For Mr. Itoi, training is more than just building a physique.
・Moving the body clarifies thoughts
・Daily fulfillment leads to improved work performance
・A positive mindset for new challenges emerges
Training is positioned as an action that enhances the overall quality of daily life.
■ Training as a 'Switching Activity'
Based on his experience as an active player, Mr. Itoi describes the value of training as follows:
'You have to switch gears somewhere. If you drag it on, the next day will also be bad.'
He says that training functioned not only to strengthen the body but also to reset his mind and move forward.
■ The Value of 'Continuity' Not Reliant on Motivation
Regarding 'continuity,' which many people find challenging, this commercial conveys the importance of 'habit formation independent of motivation.'
・Continuing regardless of motivation
・Changes only become visible through persistence
・A value that, once experienced, cannot be let go
It presents the essence of integrating training into daily life.
■ CM Message
'Everything is a Habit.'
It's not special talent, but daily accumulation that builds the body and life.
This commercial simply expresses that essence.
■ About BEYOND
Personal gym 'BEYOND' emphasizes incorporating training into daily life and continuing it without undue strain to change the body, rather than short-term, unsustainable diets.
Through personalized training and dietary guidance, without excessive restrictions, we support clients in achieving their ideal physique and improving their lifestyle.
■ Distribution Overview
・Release Date: May 7, 2026 (Thursday)
・Distribution Channels: Instagram, YouTube, TVer, ABEMA
Instagram: https://www.instagram.com/beyondgym
Youtube: https://www.youtube.com/@BEYOND-no8sy
■ Company Profile
World Fit Co., Ltd.
Representative Director: Daiki Takashiro
Headquarters: Hakuju Honsha Bldg. 4F, 1-37-5 Tomigaya, Shibuya-ku, Tokyo
Established: April 2017
Business Activities: Operates personal gym [BEYOND], Pilates studio [Pilates KASANE], dark boxing [b-monster], healthcare brand [BeEARTH], and athleisure apparel brand [CRONOS].
URL: https://beyond-gym.com/
■ Media Inquiries
World Fit Co., Ltd. PR Department: Akasaka
TEL: 03-5778-4167
MAIL: wf-corporate-pr@world-fit.co.jp
■ Background
In recent years, interest in training has grown with increasing health awareness. However, many challenges remain, such as 'inability to continue' and 'giving up before seeing results.'
BEYOND believes that to address these challenges, it is crucial to 'establish training not as something special, but as a daily habit.'
Through this commercial, featuring Yoshio Itoi, who continues to evolve even after retirement, we aim to convey the positive impact of training not only on the body but also on thought processes and life itself.
■ About the New Commercial 'Everything is a Habit.'
This commercial begins with a training scene at the gym, depicting Mr. Itoi engaging in high-load exercises such as lat pulldowns and bench presses.
'I'm pushing myself harder now than when I was an active player.'
The content is impressive, showcasing his stoic attitude and perfected physique, as if he were still an active player, or even more so.
■ The 'Change in Daily Quality' Brought by Training
For Mr. Itoi, training is more than just building a physique.
・Moving the body clarifies thoughts
・Daily fulfillment leads to improved work performance
・A positive mindset for new challenges emerges
Training is positioned as an action that enhances the overall quality of daily life.
■ Training as a 'Switching Activity'
Based on his experience as an active player, Mr. Itoi describes the value of training as follows:
'You have to switch gears somewhere. If you drag it on, the next day will also be bad.'
He says that training functioned not only to strengthen the body but also to reset his mind and move forward.
■ The Value of 'Continuity' Not Reliant on Motivation
Regarding 'continuity,' which many people find challenging, this commercial conveys the importance of 'habit formation independent of motivation.'
・Continuing regardless of motivation
・Changes only become visible through persistence
・A value that, once experienced, cannot be let go
It presents the essence of integrating training into daily life.
■ CM Message
'Everything is a Habit.'
It's not special talent, but daily accumulation that builds the body and life.
This commercial simply expresses that essence.
■ About BEYOND
Personal gym 'BEYOND' emphasizes incorporating training into daily life and continuing it without undue strain to change the body, rather than short-term, unsustainable diets.
Through personalized training and dietary guidance, without excessive restrictions, we support clients in achieving their ideal physique and improving their lifestyle.
■ Distribution Overview
・Release Date: May 7, 2026 (Thursday)
・Distribution Channels: Instagram, YouTube, TVer, ABEMA
Instagram: https://www.instagram.com/beyondgym
Youtube: https://www.youtube.com/@BEYOND-no8sy
■ Company Profile
World Fit Co., Ltd.
Representative Director: Daiki Takashiro
Headquarters: Hakuju Honsha Bldg. 4F, 1-37-5 Tomigaya, Shibuya-ku, Tokyo
Established: April 2017
Business Activities: Operates personal gym [BEYOND], Pilates studio [Pilates KASANE], dark boxing [b-monster], healthcare brand [BeEARTH], and athleisure apparel brand [CRONOS].
URL: https://beyond-gym.com/
■ Media Inquiries
World Fit Co., Ltd. PR Department: Akasaka
TEL: 03-5778-4167
MAIL: wf-corporate-pr@world-fit.co.jp