Muscle-Free Body-Make Competition 'MY BEST' Held: Free Participation, Even a 1kg Change Qualifies

World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / CEO: Daiki Takashiro) will hold a new competition, 'MY BEST 2026,' on July 18, 2026 (Sat), to celebrate the 'changes' in life. Unlike traditional competitions that judge muscle mass or perfection, this event is the 'lowest hurdle body-make competition in Japan,' evaluating the process of trying to change, the underlying story, and the attitude of taking on challenges.

Background | Japan's Challenge: 'Wanting to exercise but not being able to continue'
In the Japanese fitness market, about 66% of people say they want to start exercising but can't keep it up. Contributing factors include high hurdles to see results, frustration from comparing oneself to others, and a culture that assumes a 'completed body' as a prerequisite. In response, this competition presents a new evaluation axis: praising change rather than perfection. We are currently seeking sponsor companies who sympathize with the purpose of this competition and wish to support the event. For inquiries regarding sponsorship, please contact the address at the end of this document.

What is MY BEST? | A competition where those who 'tried to change' are the protagonists
MY BEST is a body-make competition that competes on 'life' rather than 'muscles.'
- Participation is possible with even a 1kg change
- Beginners and inexperienced individuals are welcome
- No restrictions on age, gender, or body type
- Posing and costumes are free
While traditional competitions were places to compete for a 'completed body,' this event places value on the challenge process itself.

Expected Participant Profiles (Examples):
- Someone who challenged themselves to body-making for the first time after retirement.
- Someone who overcame social withdrawal through body-making.
- Someone whose work performance improved due to newfound confidence.
MY BEST aims to visualize these 'changes in life' and become a place where one person's challenge gives courage to the next person.

Category Structure:
MY BEST Category: Evaluates challenge and self-expression. A main category easy for beginners to join.
LIFE CHANGE Category: Evaluates changes in both body (50 points) and mind (50 points).
LIFE MAKE PITCH: A speech format (not judged) where participants talk about their life changes in 3 minutes.

Social Significance | Turning Fitness into 'Culture'
This event is not just an event, but an initiative to address social issues such as improving self-esteem and mental health. We aim to change fitness from 'a sport for some' to 'a culture where everyone can challenge themselves.'

Recruitment of Participants and Spectators:
Entry ticket registration is now open. Beginners and inexperienced people are welcome. Spectator tickets are scheduled to be released around May 15 (Sat). We will provide further details as soon as they are finalized.

Special prizes include services and products from World Fit's business units:
- Pilates KASANE experience tickets
- CRONOS (athleisure apparel)
- BEYOND supplements (protein, etc.)

Event Overview:
Event Name: MY BEST 2026
Date: July 18, 2026 (Sat)
Time: 8:00 - 15:30
Venue: Tokyo Culture Culture (4F cocoti SHIBUYA, 1-23-16 Shibuya, Shibuya-ku, Tokyo)
Access: Directly in front of Exit B1 of Shibuya Station (Tokyo Metro) / 4 min walk from Shibuya Station (JR/Tokyu/Metro) towards Harajuku.

Company Profile:
Company: World Fit Co., Ltd.
Representative: Daiki Takashiro
Headquarters: 4F Hakuju Headquarters Bldg, 1-37-5 Tomigaya, Shibuya-ku, Tokyo
Established: April 2017
Business: Personal Gym [BEYOND], Pilates Studio [Pilates KASANE], Boxing [b-monster], Healthcare Brand [BeEARTH], Athleisure Apparel [CRONOS]
URL: https://world-fit.co.jp/