CRONOS Launches Collaboration Collection with Sanrio's Popular Characters "Kuromi" and "Bad Badtz-Maru"
Activity wear brand CRONOS, operated by World Fit Co., Ltd., announced a special collaboration collection with Sanrio's popular characters Kuromi and Bad Badtz-Maru. The collection, which features functional items like UPF50+ UV protection T-shirts, skinny pants, and long dresses, will be available from April 29, 2026, at CRONOS stores and its Online Store. A commemorative event will also be held at CRONOS Omotesando on May 2.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 03:00
- 🔍 Collected: April 27, 2026 at 18:31
- 🤖 AI Analyzed: April 27, 2026 at 18:53 (21 min after Collected)
World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daiki Takashiro) is pleased to announce a special collaboration with characters from Sanrio Co., Ltd., through its activity wear brand "CRONOS," which is characterized by its minimalist yet stylish and creative designs.
This collaboration features a collection with the mischievous and lovable character "Bad Badtz-Maru" and "Kuromi," who is charming for the gap between her cool first impression and her cute side. The diverse lineup includes T-shirts with UPF50+ UV protection, water absorption and quick-drying properties, and cooling features, as well as skinny pants with CRONOS's sharp design, socks suitable for daily use and training, minimalist silhouette tank tops, leggings combining functionality and design, and long dresses made of highly elastic rib material. This collection is a special one, blending CRONOS's functionality with the playful spirit of the characters.
This collection will be available for purchase from April 29, 2026 (public holiday, Wednesday), at CRONOS stores nationwide and its Online Store. A special shopper bag exclusively for this collaboration will also be sold at physical stores. Additionally, a release commemorative event is scheduled to be held at CRONOS Omotesando on May 2 (Saturday). For details, please check the CRONOS Online Store and CRONOS Official Instagram.
■ CRONOS Omotesando Event
Date: May 2, 2026 (Saturday) 13:00-16:00
Location: 6-3-9 Jingumae, Shibuya-ku, Tokyo 150-0001
Phone Number: 03-5778-9155
Instagram: https://www.instagram.com/cronos_omotesando/
CRONOS × Sanrio Characters Collaboration Collection
CRONOS × Kuromi LONG DRESS
PRICE: ¥17,600 - (tax included)
COLOR: BLACK
SIZE: S / M
CRONOS × Kuromi LOGO TEE
PRICE: ¥9,900 - (tax included)
COLOR: WHITE / BLACK
SIZE: S / M / L
CRONOS × Kuromi BASIC TEE
PRICE: ¥11,000 - (tax included)
COLOR: WHITE / PINK / BLACK
SIZE: S / M / L
CRONOS × Kuromi TANK TOP
PRICE: ¥8,800 - (tax included)
COLOR: WHITE / PINK / BLACK
SIZE: S / M / L
CRONOS × Kuromi BRA TOP
PRICE: ¥9,350 - (tax included)
COLOR: BLACK
SIZE: S / M / L
CRONOS × Kuromi LEGGINGS
PRICE: ¥10,780 - (tax included)
COLOR: BLACK
SIZE: S / M / L
CRONOS × Kuromi SOCKS
PRICE: ¥2,200 - (tax included)
COLOR: WHITE / BLACK
SIZE: OS
CRONOS × Kuromi BALLOON BAG
PRICE: ¥17,600 - (tax included)
COLOR: BLACK
SIZE: OS
CRONOS × Bad Badtz-Maru TEE
PRICE: ¥12,100 - (tax included)
COLOR: WHITE / BLACK
SIZE: S / M / L / XL
CRONOS × Bad Badtz-Maru PANTS
PRICE: ¥19,800 - (tax included)
COLOR: BLACK
SIZE: M / L / XL
CRONOS × Bad Badtz-Maru SOCKS
PRICE: ¥2,530 - (tax included)
COLOR: WHITE / BLACK
SIZE: OS
About Sanrio Characters
Official HP: https://www.sanrio.co.jp/
Kuromi / Official X: @kuromi_project
Self-proclaimed rival of My Melody. She may look rough, but she's actually very girly!? She loves handsome guys. Her black hood and pink skull are her charm points. She's striving to Kuromify the world!
Bad Badtz-Maru / Official X: @hapidanbui (Hapidanbui account)
A mischievous and contrary male penguin. His favorite foods are high-end Ginza sushi and crispy instant ramen. His dream for the future is to become president. He may seem twisted, but is he actually a good guy?
This collaboration features a collection with the mischievous and lovable character "Bad Badtz-Maru" and "Kuromi," who is charming for the gap between her cool first impression and her cute side. The diverse lineup includes T-shirts with UPF50+ UV protection, water absorption and quick-drying properties, and cooling features, as well as skinny pants with CRONOS's sharp design, socks suitable for daily use and training, minimalist silhouette tank tops, leggings combining functionality and design, and long dresses made of highly elastic rib material. This collection is a special one, blending CRONOS's functionality with the playful spirit of the characters.
This collection will be available for purchase from April 29, 2026 (public holiday, Wednesday), at CRONOS stores nationwide and its Online Store. A special shopper bag exclusively for this collaboration will also be sold at physical stores. Additionally, a release commemorative event is scheduled to be held at CRONOS Omotesando on May 2 (Saturday). For details, please check the CRONOS Online Store and CRONOS Official Instagram.
■ CRONOS Omotesando Event
Date: May 2, 2026 (Saturday) 13:00-16:00
Location: 6-3-9 Jingumae, Shibuya-ku, Tokyo 150-0001
Phone Number: 03-5778-9155
Instagram: https://www.instagram.com/cronos_omotesando/
CRONOS × Sanrio Characters Collaboration Collection
CRONOS × Kuromi LONG DRESS
PRICE: ¥17,600 - (tax included)
COLOR: BLACK
SIZE: S / M
CRONOS × Kuromi LOGO TEE
PRICE: ¥9,900 - (tax included)
COLOR: WHITE / BLACK
SIZE: S / M / L
CRONOS × Kuromi BASIC TEE
PRICE: ¥11,000 - (tax included)
COLOR: WHITE / PINK / BLACK
SIZE: S / M / L
CRONOS × Kuromi TANK TOP
PRICE: ¥8,800 - (tax included)
COLOR: WHITE / PINK / BLACK
SIZE: S / M / L
CRONOS × Kuromi BRA TOP
PRICE: ¥9,350 - (tax included)
COLOR: BLACK
SIZE: S / M / L
CRONOS × Kuromi LEGGINGS
PRICE: ¥10,780 - (tax included)
COLOR: BLACK
SIZE: S / M / L
CRONOS × Kuromi SOCKS
PRICE: ¥2,200 - (tax included)
COLOR: WHITE / BLACK
SIZE: OS
CRONOS × Kuromi BALLOON BAG
PRICE: ¥17,600 - (tax included)
COLOR: BLACK
SIZE: OS
CRONOS × Bad Badtz-Maru TEE
PRICE: ¥12,100 - (tax included)
COLOR: WHITE / BLACK
SIZE: S / M / L / XL
CRONOS × Bad Badtz-Maru PANTS
PRICE: ¥19,800 - (tax included)
COLOR: BLACK
SIZE: M / L / XL
CRONOS × Bad Badtz-Maru SOCKS
PRICE: ¥2,530 - (tax included)
COLOR: WHITE / BLACK
SIZE: OS
About Sanrio Characters
Official HP: https://www.sanrio.co.jp/
Kuromi / Official X: @kuromi_project
Self-proclaimed rival of My Melody. She may look rough, but she's actually very girly!? She loves handsome guys. Her black hood and pink skull are her charm points. She's striving to Kuromify the world!
Bad Badtz-Maru / Official X: @hapidanbui (Hapidanbui account)
A mischievous and contrary male penguin. His favorite foods are high-end Ginza sushi and crispy instant ramen. His dream for the future is to become president. He may seem twisted, but is he actually a good guy?