[Embargo: May 12, 12:00] New Fan-Equipped Clothing CM Event Confirmed!! EXILE TAKAHIRO, Kenchi Tachibana, and EXILE TETSUYA to Attend!!
Workman Co., Ltd. will hold a launch event for its new brand 'ZERO-STAGE' fan-wear on May 12, featuring EXILE members. The new TV commercial will air from May 22, promoting functional cooling gear for extreme heat.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:04 (1h 32m after Collected)
Workman Co., Ltd. (Headquarters: Isesaki City, Gunma Prefecture; President: Kohji Ouchi), which operates a total of 1,094 stores including 965 existing stores like Workman and Workman Plus, and 129 stores of the new 'Workman Colors' and '#Workman Girl' formats, has announced the launch of a new TV commercial for its fan-equipped clothing brand 'ZERO-STAGE'. This brand was born from the collaboration project [EXILE x ZERO-STAGE / WORKMAN] with LDH JAPAN Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Chairman and President CEO/CCO: Hiroyuki Igarashi). The new commercial will begin airing on May 22.
To mark the occasion, a new CM launch event for 'ZERO-STAGE Fan-wear' will be held on Tuesday, May 12, featuring guests EXILE TAKAHIRO, Kenchi Tachibana, and EXILE TETSUYA.
On the day of the event, to experience the CM's key message 'The era of creating coolness by wearing it', a 'Scorching Corner' using halogen lamps will be set up on stage. This will replicate the actual temperature of mid-summer, and the three guests will wear the ZERO-STAGE fan-wear to discuss its cooling effects.
Furthermore, they will share behind-the-scenes stories from the CM shoot and their thoughts on the tie-up song '24karats GOLD LEGACY feat. Tak Matsumoto'. Given the Japan Meteorological Agency's '3-month forecast' released on April 21, which predicts temperatures nationwide to be higher than average, they are also scheduled to talk about their usual heat protection measures and their experiences of suffering from extreme heat in the past.
We cordially invite members of the media to attend and cover this event. Interested media representatives are requested to register via the QR code at the end of this release by 5:00 PM on Monday, May 11.
■ Name: Workman 'ZERO-STAGE Fan-wear' New CM Launch Event
■ Date/Time: Tuesday, May 12, 2026, 11:00 AM – 12:00 PM (Reception starts at 10:30 AM)
■ Venue: Akiba Square (Akihabara UDX 2F), 4-14-1 Sotokanda, Chiyoda-ku, Tokyo
■ Speakers: EXILE TAKAHIRO, Kenchi Tachibana, EXILE TETSUYA, and Tetsuo Tsuchiya (Senior Managing Director, Workman Co., Ltd.)
■ Coverable Content: Reveal of the new CM, episodes from the CM shoot, thoughts on the tie-up song '24karats GOLD LEGACY feat. Tak Matsumoto', guest experience contents, photo session, individual interviews, and exclusive visual reveal of EXILE members.
To mark the occasion, a new CM launch event for 'ZERO-STAGE Fan-wear' will be held on Tuesday, May 12, featuring guests EXILE TAKAHIRO, Kenchi Tachibana, and EXILE TETSUYA.
On the day of the event, to experience the CM's key message 'The era of creating coolness by wearing it', a 'Scorching Corner' using halogen lamps will be set up on stage. This will replicate the actual temperature of mid-summer, and the three guests will wear the ZERO-STAGE fan-wear to discuss its cooling effects.
Furthermore, they will share behind-the-scenes stories from the CM shoot and their thoughts on the tie-up song '24karats GOLD LEGACY feat. Tak Matsumoto'. Given the Japan Meteorological Agency's '3-month forecast' released on April 21, which predicts temperatures nationwide to be higher than average, they are also scheduled to talk about their usual heat protection measures and their experiences of suffering from extreme heat in the past.
We cordially invite members of the media to attend and cover this event. Interested media representatives are requested to register via the QR code at the end of this release by 5:00 PM on Monday, May 11.
■ Name: Workman 'ZERO-STAGE Fan-wear' New CM Launch Event
■ Date/Time: Tuesday, May 12, 2026, 11:00 AM – 12:00 PM (Reception starts at 10:30 AM)
■ Venue: Akiba Square (Akihabara UDX 2F), 4-14-1 Sotokanda, Chiyoda-ku, Tokyo
■ Speakers: EXILE TAKAHIRO, Kenchi Tachibana, EXILE TETSUYA, and Tetsuo Tsuchiya (Senior Managing Director, Workman Co., Ltd.)
■ Coverable Content: Reveal of the new CM, episodes from the CM shoot, thoughts on the tie-up song '24karats GOLD LEGACY feat. Tak Matsumoto', guest experience contents, photo session, individual interviews, and exclusive visual reveal of EXILE members.