New Business Format Opening! Workman Colors Aeon Mall Atsuta Store Opens April 30th (Thursday)!! Media Preview on the 28th!

*Image: Shiga Prefecture Foleo Otsu Ichiriyama store, opened on October 31. Workman Co., Ltd. (Headquarters: Isesaki City, Gunma Prefecture; President and Representative Director: Koji Ouchi), which operates a total of 1,094 stores, including 965 existing stores such as WORKMAN Plus handling work clothes, and 129 stores of the new business format Workman Colors and its predecessor #Workman Joshi (Workman for Women), will open a new Workman Colors Aeon Mall Atsuta store on Thursday, April 30. In the future, #Workman Joshi stores (hereinafter referred to as Joshi stores) will be systematically renovated into Workman Colors stores (hereinafter referred to as Colors stores). Concept: "Comfortable Everyday Wear" - Pursuing Functionality and Versatility. Since the opening of Workman Colors Exit Melsa Ginza store in 2023 as an experimental store pursuing apparel trends, Colors stores have been striving to establish their store concept and format for approximately two years. The apparel industry is highly competitive, with leading companies receiving overwhelming support. Workman has traditionally carved out a unique position, leveraging functionality and low prices to gain significant support in the outdoor and sports industries in recent years. However, "Colors stores" are different from their predecessors, primarily focusing on "everyday wear and daily use." Despite being April, with summer-like temperatures, we offer a wide range of items that allow for comfortable living even in such heat, anticipating the season, and products incorporating current trends. Furthermore, Colors stores offer overwhelmingly low prices that other companies cannot imitate, making total spring/summer coordination possible for under 5,000 yen. Evolution from #Workman Joshi stores: Enhanced casual wear for men. In the future, all #Workman Joshi stores nationwide (hereinafter referred to as Joshi stores) will be renamed Colors stores. All Workman stores that "do not handle work clothes" will become Colors stores. While Joshi stores had about 60% of their product lineup as "active wear" (for outdoor and sports use), Colors stores will have 60% as "basic wear" (everyday wear, daily use). Also, the male-to-female customer ratio at Joshi stores was 1:2, but at Colors stores, it will be 1:1, significantly increasing basic wear for men. The name "Joshi store" had a strong impact, and we received many comments that "men found it difficult to enter," but by renaming and increasing men's offerings, we have evolved the stores to be more accessible to male customers. Future goal: 400 stores by 2032, primarily in regional areas. Workman Colors Colette Mare Sakuragicho store, a flagship store in the Kanto region, opened on March 7, 2025, and received a huge response. Since then, the number of stores has steadily increased, with 33 stores operating nationwide, combining renovated and newly opened stores. Going forward, we aim to open 40 stores annually, mainly in regional areas, reaching a system of 400 stores by 2032 and 900 stores by 2042. Recommended Products at Workman Colors Aeon Mall Atsuta store. . Recently, with an increase in new entrants, recovery wear has become a hot topic, even nominated for the 2025 Buzzword of the Year. Recovery wear is classified as "general medical device," specifically "household far-infrared blood circulation promoting garment," which aims to alleviate fatigue, muscle stiffness, and soreness through the blood circulation promoting effect of far-infrared rays. Workman began selling this product in 2021, primarily targeting professional craftsmen, and for the Fall/Winter 2025 season, 3.19 million pieces / 5.5 billion yen worth were sold out in effectively 20 days. For the Spring/Summer 2026 season, where the product line was expanded to 36 items, approximately 1.2 million pieces have been sold within one week of launch, and sales continue at an astonishing pace. The annual production volume has been significantly increased to 21 million pieces, and Workman's recovery wear "MEDiHEAL®" aims to popularize recovery wear with its overwhelmingly low price and supply system that other companies cannot match. *It is possible to cover actual sales on the opening day. . This time, three new recovery bedding items will also be released. MEDiHEAL® fitted sheets (single, semi-double) and MEDiHEAL® towel blankets will be available for 1,900 to 2,300 yen. <"Cooler to wear" heat stroke prevention product: XShelter series>. The XShelter series sold over 5 billion yen in the Fall/Winter 2025 season, with "instant sell-outs upon arrival." Workman Comfortable Work Research Institute's independently developed "wearable insulation" XShelter is a heat stroke prevention product designed to keep the internal clothing environment comfortable, minimizing the effects of Japan's harsh summers, making it "cooler to wear." For the Spring/Summer 2026 season, we will expand our outdoor and kids' product lines and mass-sell basic apparel for general customers. XShelter Heat α Hoodie: 2,900 yen (tax included).