<CipiCipi> Lips with a plump volume and jelly-like texture*. New plumper from CipiCipi! Limited edition colors for the popular "Ribbon Tint" also released with a theme of love and excitement!

Cosmetic brand "CipiCipi (Shipi Shipi)" produced by beauty creator Fukurena, will launch the "CipiCipi Angel Glow Plumper" which creates a plump, three-dimensional look with a single application (*1), and limited edition colors "110 Heart Damage" and "111 Heart Accident" for the popular item "CipiCipi Dewy Film Tint R" nationwide on July 29 (Wed).

[Retailers] Official online store, Loft, Loft Net Store, Plaza, Hands, @cosme STORE, @cosme SHOPPING, Shop In, Ainz & Tulpe, Aeon, Matsumoto Kiyoshi (excluding some stores)

[Official Brand SNS]

Instagram: @cipicipi_official

X (formerly Twitter): @cipicipi_cosme

TikTok: @cipicipi_official

YouTube: @CipiCipi.official

New plumper that adds thickness with a single application! Also pay attention to the original packaging that lifts your mood just by holding it. Cherry red and berry pink join the "CipiCipi Dewy Film Tint R".

"CipiCipi" "Glass Plumper," which achieves lip care, glossy makeup, and plump lips (*1) in one product, and features an attractive wavy package. This product became a hot topic on various social media platforms since its launch in 2023, and was so popular that it temporarily disappeared from store shelves. A follow-up item to this "Glass Plumper" is newly released from "CipiCipi" this summer. Compared to the "Glass Plumper" which has a smooth, water-like application, the "CipiCipi Angel Glow Plumper" uses a combination of three types of oils (high viscosity, medium viscosity, and low viscosity) to create plump lips. The high viscosity oil makes it long-lasting and creates a jelly-like texture and volume (*1). Furthermore, the plumper formula adds plumpness and shine. It also contains moisturizing ingredients (*2) to keep lips fresh.

The original packaging designed for "CipiCipi" features a cap with a feather and heart motif. The design is intended to lift your mood just by having it in your pouch. Three colors are offered as standard shades, designed to be easy for anyone to use regardless of their personal color. "01 Cupid Pink" is a trendy pink with a slight white tint, "02 Heart Mellow" is a coral pink that is not too dark and recommended for those with warm undertones. Fukurena's most recommended color is "03 Love Pop Pink," a purplish pink perfect for cool-toned makeup.

In addition, on the same day, limited edition colors "110 Heart Damage" and "111 Heart Accident" will be newly released for the popular "Ribbon Tint" item, "CipiCipi Dewy Film Tint R." "110 Heart Damage" is a deep cherry red, and "111 Heart Accident" is a light berry pink that evokes excitement, with the theme being "slightly poisonous love." While they can be used alone for a strong look, Fukurena recommends using these two colors to create a gradient on the inner part of the lips. The package retains the ribbon design, with new hand-drawn illustrations. It features a winged heart reminiscent of the "CipiCipi Angel Glow Plumper" design, and the hand-drawn brand logo is a new point not seen on previous packaging.

Try CipiCipi's new heart and love-themed products!

*1 Makeup effect

*2 Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Camellia Japonica Seed Oil, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil

CipiCipi Angel Glow Plumper Product Information

Adds volume with thickness

Plump volume (*) plumper

*Makeup effect

CipiCipi

Angel Glow Plumper

3 shades total, ¥1,430 (tax included)

<COLOR>

[Standard Colors]

01 Cupid Pink

Milky pink with a soft white tint

02 Heart Mellow

Melts with body temperature

Love-struck peach

03 Love Pop Pink

Deep mauve pink like freshly picked berries

<POINT>

● Plump and three-dimensional with a single application (*)

A combination of three types of oils (high viscosity, medium viscosity, low viscosity) maintains a resilient jelly-like texture and plump volume (*).

*Makeup effect

● Plumper formula for plump lips

Contains plumper ingredients (*) for plump, glossy lips.

*Menthyl Lactate

● Keeps lips plump

High viscosity oil covers vertical lip lines (*). Enhances adhesion and durability, creating a glossy and plump finish.

*Makeup effect

● Contains moisturizing ingredients

Moisturizing ingredients (*) keep lips fresh.

*Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Camellia Japonica Seed Oil, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil

● CipiCipi Original Packaging

Original packaging designed from scratch for CipiCipi. A lip plumper with a feather and heart motif that lifts your mood just by holding it.

<Fukurena's Comment>

I think CipiCipi's previous Glass Plumper had a strong dewy feel, but this time the texture is heavier, provides solid color, and gives a plump feel. The reason for choosing this texture this time is that it's long-lasting, doesn't come off easily, and is a trendy texture that makes lip makeup easier. It has a perfect texture that is not too heavy and not sticky, and I think it's less likely to stick to hair. The plumper effect is also just the right tingle, making it very easy to apply, and I made sure to add thickness to the lips.

I wanted the packaging to be something you've never seen before, something that makes you feel excited just by holding it, so I came up with this design with a heart and wings. While the usability is important, I focused on achieving a finish that is undeniably cute and in line with CipiCipi's style.

<About the Colors>

For the three standard colors released this time, I chose shades that are easy for anyone to use.

"01 Cupid Pink" is a pink with a slight white tint, like a rabbit, and I think it's the most trendy pink. The point is that it's easy to match with any lipstick. If the white tint is too strong, it can interfere with the color of the original glossy lip or tint, but this "01 Cupid Pink" is easy to use without the white tint being too prominent. If you want a light or nude finish, I recommend drawing only the lip line with a pencil and finishing with this product alone. However, if you want the color to last longer or want a pure, cute look, it's cute to use it on top of your usual tint to add moisture.

"02 Heart Mellow" is recommended for those with warm undertones, and the point is that the coral pink is not too dark and doesn't interfere with your natural lip color. The point is that it doesn't have too much color payoff; I worked hard to achieve just the right amount of color.

"03 Love Pop Pink" is a plum-like, slightly purplish shade, recommended for those who like cool-toned makeup. When you want to do cool-toned makeup, applying this to the inner part of your lips will give you a glossy look, and this gloss alone can completely change your vibe. It's a purplish pink and my favorite.

CipiCipi Dewy Film Tint R Product Information

From the oil-coating tint that keeps lips moist and plump,

Limited edition colors with a "love" theme are now available!

CipiCipi Dewy Film Tint R

8 shades total (2 limited new colors), ¥1,430 (tax included)

<COLOR>

[Limited New Colors]

110 Heart Damage

Cherry red with the lingering feeling of love

111 Heart Accident

Berry pink capturing accidental excitement

[Standard Colors]

01 Berry Lolli Popuchu

Bookmark essential

Eye-catching glossy pink

02 Nenmaku Peach

Creates moist and pure lips

Juicy peach pink

03 All Day Pink

Matches my mood any day

All-mighty pink

04 Glow Peachu

Glossy and melting

Fluffy sweet beige pink

05 Cherry Milk Latte

Creates a sophisticated mood

Milky cherry mauve

06 Merry Berry

Sweet and dreamy

Cotton candy pink

<POINT>

● CipiCipi Original Packaging

Original packaging designed from scratch for CipiCipi. A cute ribbon design that's appealing while applying or just holding.

● Smooth Application

Uses a water-based formula. A balanced blend of heavy and light, non-sticky oils. Creates smooth, non-sticky lips.

● Top-tier Gloss and Color Retention (*)

Lightweight high-viscosity oil enhances adhesion, allowing vibrant colors to blend in gradually. Color lasts for a long time.

*Within the brand

● Gloss appears over time

Over time, an oil film rises to the surface, coating the lips like a top coat.

● For moist lips that resist dryness

Moisturizing ingredients keep lips fresh.

<Fukurena's Comment>

I want you to use "110 Heart Damage" and "111 Heart Accident" together. It's cute to create a gradient on the inner part of your lips with these two colors, and they also work well with strong makeup when used alone. The theme is "a slightly poisonous love." "111 Heart Accident" is a pure and cute pink like being in love, so please try it. It has a slight bluish tint, so try using it with cool-toned makeup. Those who like summer-like, idol-like makeup, or those who like a cute, all-pink look will definitely love it.

For the packaging, we've changed the ribbon color in the past, but this is the first time we've added hand-drawn illustrations. In terms of packaging, I think we were able to create a limited edition color that is different from previous ones.

About CipiCipi and Brand Producer Fukurena

<Producer Fukurena Profile>

A beauty creator overwhelmingly supported by women in their teens and 20s. Born in Osaka Prefecture. Became famous for her makeup techniques developed to overcome her own complexes. With the desire to help girls who worry about "wanting to be cuter," she creates cosmetic items supported by a wide range of people.

<Official SNS>

Instagram: @fukurena

X (formerly Twitter): @fukurena0924

TikTok: @fukurena

<What is CipiCipi?>

A brand produced by beauty creator Fukurena, launched in 2020 with the concept of "turning complexes into strengths." The product development, which leverages Fukurena's experience and ideas from sharing makeup techniques to overcome complexes on YouTube, is supported by young women.

Many hit products, including "Glitter Illumination Liner," have been born, and the total number of items sold has exceeded 3.3 million.

<Official Brand>

Instagram: @cipicipi_official

X (formerly Twitter): @cipicipi_cosme

TikTok: @cipicipi_official

HP: https://cipicipi.jp/

<Company Profile>

Company Name: Rainmakers Inc.

Head Office Location: 1-8-9 Shintomi, Chuo-ku, Tokyo +SHIFT GINZA EAST 4F

Representative Director: Makoto Usami

<Inquiries Regarding Products>

Rainmakers Inc.

Customer Inquiries: 0120-500-353