Damage Hair Care Brand 'anummy' Launches 'Booster Serum Mist', a Hair Care 'Toner', on June 30
Key facts
- Damage Hair Care Brand 'anummy' Launches 'Booster Serum Mist', a Hair Care 'Toner', on June 30
- The hair care brand 'anummy' will release its new 'Booster Serum Mist' on June 30, 2026, nationwide in Japan. Designed as an introductory treatment to be used before other products, it utilizes a skincare-inspired approach to deeply repair and moisturize hair from within.
- Source: PR Times
- Date: June 10, 2026
Direct answer
The hair care brand 'anummy' will release its new 'Booster Serum Mist' on June 30, 2026, nationwide in Japan. Designed as an introductory treatment to be used before other products, it utilizes a skincare-inspired approach to deeply repair and moisturize hair from within.
- Citation
- Damage Hair Care Brand 'anummy' Launches 'Booster Serum Mist', a Hair Care 'Toner', on June 30 (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
The hair care brand 'anummy' will release its new 'Booster Serum Mist' on June 30, 2026, nationwide in Japan. Designed as an introductory treatment to be used before other products, it utilizes a skincare-inspired approach to deeply repair and moisturize hair from within.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 11:00
- 🔍 Collected: June 10, 2026 at 11:31 (31 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 01:37 (14h 6m after Collected)
A new routine before applying hair milk or oil!
'anummy' is a damage hair care brand dedicated to restoring hair and supporting a positive daily life. The brand focuses on hair repair, formulating all items with proprietary beauty ingredients including keratin and a 'keratin booster' component that supports the penetration of ingredients deep into the hair shaft, leading to healthy, hydrated, and strong hair.
The new 'Booster Serum Mist' was developed under the supervision of hairdresser Anju Nakajima. Inspired by the concept of a 'toner for hair,' it aims to deliver repair and moisture deep inside the hair before applying coating products like hair milk or oil. The non-silicone formula provides a lightweight feel and is designed as a multi-use product, effective for refreshing bed head and protecting hair from hair dryer heat.
Using this product in combination with 'anummy Enrich Milk' provides a complete care routine similar to applying 'toner and emulsion' in skincare, effectively saturating the hair with moisture.
To commemorate the launch, a special campaign will be held where customers who purchase one or more 'anummy' products will receive a complimentary 'anummy Glossy Puffy Sticker' set.
FAQ
What is the 'Anummy Booster Serum Mist'?
It is a hair introduction beauty mist for out-of-bath care. It contains keratin repair ingredients and keratin booster to deliver moisture deep into the hair.
What effects can be expected?
It cares for the cuticles with malic acid to balance the hair's pH, leading to smooth and moisturized hair. It also has heat protection effects to shield hair from dryer heat.
How do you use it?
Apply it to the entire hair as the first step in out-of-bath care. For more effective moisture retention, use it with the 'Enrich Milk' or 'Shield Oil' from the same series.
What is the content of the new launch campaign?
To commemorate the launch of new products, we will present an original 'Moisture Shiny Plump Sticker' to customers who purchase the targeted products. The campaign starts on June 30, 2026, and ends when supplies run out.
What is the brand 'anummy (Anummy)'?
It is a 'hair care brand for enjoying hair growth' launched in March 2026. It offers shampoos, treatments, and out-of-bath items for hair that is troubled by color and damage.