Yuki Kashiwagi's Cosmetics Brand 'upink' Launches Limited New Eyeshadow Color 'Honey Cannelé' and Two Dedicated Brushes on June 1

Cosmetics brand 'upink', produced by Yuki Kashiwagi, will launch a limited new color '102 Honey Cannelé' from its highly popular 'Shine on Stage Eye Palette' and two types of makeup brushes designed to elevate eye makeup finishes—the 'Eye Shadow Brush' and the 'Point Eye Shadow Brush'—in limited quantities nationwide starting Monday, June 1. [Official Website] http://www.upink.jp/ [Available Stores] Official online store, LOFT, LOFT Net Store, HANDS, shop in, @cosme, AEON, Yodobashi Camera (excluding some stores) Yuki Kashiwagi's meticulously designed new items have arrived to help you achieve beautiful gradients and elevate the quality of your eye makeup! 'upink' is a cosmetics brand produced by Yuki Kashiwagi, pursuing 'cuteness for oneself'. The 'Shine on Stage Eye Palette', loved since the brand's launch, is a 4-color palette that mixes different soft textures—glitter, shimmer, and matte. It allows users to enjoy eye makeup tailored to their mood of the day, featuring soft and elegant pigmentation as a key highlight. A limited color, '102 Honey Cannelé', is now introduced to this eyeshadow palette. Intentionally omitting the pink that has been indispensable to upink palettes until now, this carefully crafted brown color is the result of Kashiwagi's trial and error, designed to be easily used across various scenes—office, holidays, or dates—regardless of whether one has a warm or cool skin undertone. It creates a mature eye look with three-dimensional depth (*) while naturally blending into the skin, making it highly suitable for daily use. Beautiful gradients are easily achieved without becoming overly dark, even with layered application. On the same day, two limited types of eyeshadow brushes will also be released, which can be used for different purposes to elevate the eye makeup finish. The 'Eye Shadow Brush' is designed for the eyelid to apply color evenly without patchiness. Adopting a round shape that fits the entire eyelid, it is designed with an exquisite brush width that makes it easy to apply color to about half of the eyelid. By adjusting the softness of the brush and its ability to hold powder, a gentle feel on the skin has been achieved. Anyone can easily apply eyeshadow beautifully without the need for special techniques. Additionally, its maneuverable size makes it highly recommended for applying nose contouring. The 'Point Eye Shadow Brush' is a brush for the undereye area that allows for free control of colors, glitters, and mattes. With a firmness and thinness perfectly suited for the undereye area, it can apply product precisely to the targeted spot. It is finished to be easily used for detailed areas, such as adding dark colors to the outer corners of the eyes and highlighting the inner corners, as well as the undereye. Both come with a convenient storage case for carrying, making them active items even on the go. Please try the new eyeshadow color and the two types of eyeshadow brushes, filled with Yuki Kashiwagi's dedication, to enhance the quality of your everyday makeup! *Due to makeup effect Shine on Stage Eye Palette Product Information Complete cuteness with a single palette! A limited color joins the texture-mix eyeshadows upink Shine on Stage Eye Palette Total 4 colors (1 limited new color) 1,320 yen (tax included) [Limited New Color] 102 Honey Cannelé Subtly impressive, brown color [Existing Colors] 01 Love Story Spinning cuteness, first love color 02 Cafe Tea Time Faintly stylish, tea color 03 Peach Moment Fresh excitement, peach color ◆Complete eye makeup with one palette Eyeshadows of different textures in one palette. You can enjoy eye makeup tailored to the mood of the day. ◆Moisturizing and high adhesion Formulated with two types of moisturizing ingredients (*). It adheres firmly to the eyelids while preventing dryness. *Jojoba seed oil, Olive fruit oil ◆Soft and elegant gradient Soft-textured eyeshadows deliver a fluffy color payoff. Layering can be done smoothly, achieving a beautiful gradient. STEP 1 Apply the upper right as a base over the entire eyelid and the undereye area. STEP 2 Apply the lower left to half of the upper eyelid and along the edge of the lower eyelid. STEP 3 Apply the lower right as a tightening color along the edge of the upper eyelid and from the pupil of the lower eyelid to the outer corner. STEP 4 Layer the upper left over the center of the pupil and the undereye area. This is upink's first eyeshadow palette mainly in brown! I spent a lot of time on trial and error aiming for a color that is easy to use even for those who are resistant to pink or who are not good with strongly yellowish colors. Even if you layer it, the color doesn't become too dark, and you can bring out an exquisite sense of effortlessness! It's an all-purpose brown suitable for any scene, making it a perfect palette for daily use.