Won Jung Yo Hair to Launch Straight Control Mist Nationwide in Japan on May 27

Wo ju gyo Hai, the hair care line supervised by makeup artist Won Jung Yo, a leading figure in Korean idol makeup and co-representative of the Seoul hair and makeup salon Bit&Boot, will launch the Won Jung Yo Straight Control Mist nationwide in Japan on Wednesday, May 27. The product will be available at the Won Jung Yo official online store, Loft, Loft Netstore, Ainz & Tulpe, @cosme, R.O.U, Aeon, Keio Atman, Shop In, Hands, PLAZA, Matsumoto Kiyoshi, Yodobashi Camera, and other selected retailers. The new mist uses a care formula designed for hair waviness and frizz caused by lack of firmness and moisture, and can be used on both dry and wet hair. Launched in May 2024, Wo ju gyo Hai has developed salon-quality hair care products that help make hair easier to manage and leave it glossy with every use. Following the launch last July of straight shampoo and treatment products focused on hair waviness, the brand is adding the Straight Control Mist to its straight series. The product contains creatine, an amino acid-derived moisturizing ingredient, and hydrolyzed protein to help control dryness-related puffiness and waviness, leaving hair manageable through the ends. Its mist format allows easy care without dirtying the hands. It can be used on wet hair after bathing or on dry hair in the morning to fix bedhead, helping create smooth, silky, manageable hair. The fragrance is Sunshine Fizz, the same scent used in the straight line shampoo and treatment, with a juicy, bright fruit scent inspired by sun-ripened fruit. Product details: Won Jung Yo Straight Control Mist, 200 mL, priced at 1,320 yen including tax. Key features include a waviness-care formula that moisturizes and repairs the inside of the hair; high-pressure emulsification technology that micro-refines hair-conditioning oils so they penetrate each strand while leaving a non-sticky, smooth finish; heat-care ingredients that react to dryer heat to coat the hair surface smoothly and protect against heat damage; and damage-repair ingredients including keratin and three types of ceramides to address dryness, roughness, and spreading. To commemorate the launch, from May 27, 2026, customers who purchase three or more eligible Wo ju gyo Hai products will receive one original logo hairband. The campaign may end without notice once supplies run out. Eligible products are Wo ju gyo Hai items excluding trial pouches. Eligible locations include Wo ju gyo Hai retailers and the official Wo ju gyo online store; Rakuten, Qoo10, Amazon, Yahoo!, and TikTok Shop are excluded. Brand producer Won Jung Yo began working as a makeup artist in 2008 and has served as an exclusive makeup artist for top Korean idols and actresses. She is known for working with BLACKPINK’s ROSÉ and four of the nine TWICE members, and is recognized as a leading figure in aegyo-sal makeup. She is also co-representative of Bit&Boot in Cheongdam-dong, Seoul. Brand supporter Han Som is a popular hairstylist at Bit&Boot who works on BTS hairstyles and became the official Wo ju gyo Hai brand supporter in October 2024.