Wonjungyo to Launch New Fixing Blur Powder N 04 Soft Clear and Bare Bloom Cheek 05 Sakura Pink in Japan on May 27

Wonjungyo, the cosmetics brand supervised by Won Jungyo, a leading figure in aegyo-sal makeup, will launch “Wonjungyo Fixing Blur Powder N 04 Soft Clear” and “Wonjungyo Bare Bloom Cheek 05 Sakura Pink” across Japan from Wednesday, May 27. The brand will also bring back the previously limited-edition shade “Wonjungyo Fixing Blur Powder N 03 Plain Lavender” in limited quantities on the same date. The products will be available at the Wonjungyo official online store, LOFT, LOFT NETSTORE, AINZ & TULPE, @cosme, R.O.U, AEON, Keio Atman, Shop in, Charlie, HANDS, Matsumoto Kiyoshi, PLAZA, ROSEMARY, and other selected retailers, excluding some stores. The new lineup introduces a skincare-inspired silky clear powder and a delicate whitish-pink liquid cheek color. The popular “Wonjungyo Fixing Blur Powder N,” designed to cover uneven skin texture and create a translucent complexion, adds the new standard summer shade “04 Soft Clear.” While existing shades “01 Plain Pink” and “02 Plain Beige” create a soft, airy finish, the new “04 Soft Clear” is a clear type that gives the skin a sheer, smooth, and fresh-looking finish. It contains moisturizing skincare ingredients such as centella asiatica leaf extract and hyaluronic acid, making it suitable not only as a finishing powder over base makeup but also for reducing stickiness after skincare. The packaging features a white and clear color design exclusive to “04 Soft Clear,” giving it a cool and refined look. The popular former limited shade “03 Plain Lavender” will also return in limited quantities on the same day. Its pale purple tone helps reduce dullness and creates a bright, translucent skin impression. The liquid blush “Bare Bloom Cheek,” known for its dewy, naturally flushed finish, also introduces “05 Sakura Pink,” the brightest whitish shade in the range. With a quick application, the pale pink color melts into the skin like cherry blossom petals, bringing out a natural flush. It can be used alone or layered over another blush to add a youthful, translucent look, making it a must-have item for spring and summer makeup. “Wonjungyo Fixing Blur Powder N” is available in four shades, including one limited re-release and one new standard shade, priced at 2,420 yen including tax for 13g. The new “04 Soft Clear” is a lightweight clear shade with a silky finish; the limited re-release “03 Plain Lavender” reduces dullness and enhances translucency; standard shades include “01 Plain Pink,” which adds a soft rosy look, and “02 Plain Beige,” a natural beige shade with a bare-skin effect. “04 Soft Clear” can also be used as a skincare powder to reduce stickiness after skincare. It contains centella asiatica leaf extract, hydrolyzed hyaluronic acid, and stearyl glycyrrhetinate, all moisturizing ingredients. All shades contain serum-like moisturizing ingredients such as squalane, jojoba seed oil, peach leaf extract, and bilberry leaf extract. Spherical powder helps cover pores and unevenness for a soft, smooth finish. The anti-makeup breakdown formula includes emollient powder coated with sodium hyaluronate and aloe vera leaf extract, as well as petal-shaped powder that quickly catches sebum between its layers. “Wonjungyo Bare Bloom Cheek” is available in five shades, including one new shade, priced at 1,650 yen including tax each. The new “05 Sakura Pink” is a fleeting pale pink inspired by cherry blossom petals. Existing shades include “01 Milk Peach,” a milky baby peach that brings out pure cuteness; “02 Blossom Peach,” a vivid coral pink that brightens the complexion; “03 Shy Peach,” a delicate rose pink that adds a shy-looking flush; and “04 Peach Tea,” a sophisticated pink beige that softly blends into the skin. The formula adheres closely to the skin and helps the freshly applied color last, while its translucent melting color design creates a natural flush. It also contains sodium hyaluronate and ceramide NP as moisturizing ingredients. Won Jungyo began working as a makeup artist in 2008 and has served as a dedicated makeup artist for top Korean idols and actresses. She is currently known for working with BLACKPINK’s ROSÉ and four of the nine members of TWICE, and is widely recognized as a leading makeup artist in aegyo-sal makeup. She is also co-owner of the Bit&Boot salon in Cheongdam-dong, Seoul. Wonjungyo is a brand created by Won Jungyo, a makeup artist who has helped shape Korean idol makeup. The brand was developed to make her professional makeup know-how easy to recreate, with the wish that users can feel the excitement of the first day they tried makeup. With a strong focus on texture and color, the brand offers products such as seven-color eyeshadow palettes for easy aegyo-sal looks, tone-up bases for idol-like skin, mascaras, and cushion foundations. The brand logo is inspired by the W of Won Jungyo and a diamond motif, symbolizing the desire for users to shine through makeup.