New Hair Care Line from Makiko Takizawa's "ADDITTLE BEAUTY" Debuts, Featuring Skincare-Inspired Scalp Care for Beautiful, Natural Hair!

Model Makiko Takizawa's wellbeing beauty brand, "ADDITTLE BEAUTY," is proud to announce the nationwide launch of two types of shampoo and treatment on May 29th (Friday): the "Moist Shampoo/Treatment" for "Plus Care" (replenishing moisture) and the "Soft Shampoo/Treatment" for "Minus Care" (balancing).

Formulated with fermented beauty serum ingredients (※1)! Providing base hair care (※2) that responds to scalp imbalances with a plus/minus approach.

"ADDITTLE BEAUTY," a wellbeing beauty brand produced by model Makiko Takizawa, is built on the concept that "achieving a good state for oneself and those around them leads to beauty." The brand name is a coined word derived from the English phrase "ADD A LITTLE," and it offers items that "add just a little for a slightly better self tomorrow than today," without being confined by categories.

This time, a new hair care item focusing on the scalp's inherent balancing power is introduced. The scalp has the ability to balance itself, but like skin, it can fluctuate. By focusing on the scalp, which is the base of the hair, and incorporating care tailored to the scalp's fluctuating signs—replenishing moisture when dry and gently removing excess sebum when oily—it promotes a healthy scalp and hair, bringing out the beauty of natural hair. The lineup includes two types: the "Moist Line" for "Plus Care," which contains a high concentration (※4) of Galactomyces ferment filtrate (※3) to moisturize the scalp, give hair firmness and body, and lead to shiny, manageable hair down to the ends; and the "Soft Line" for "Minus Care," which contains Hydrolyzed collagen extract (※3) to promote a healthy scalp and lead to smooth, soft hair with a silky feel. Both lines are formulated with fermented beauty serum ingredients (※1) inspired by skincare, balancing hair and scalp with the power of fermentation.

Furthermore, the packaging design and fragrance, which blend into daily life and space, are designed for comfortable continuous use every day, reflecting Ms. Takizawa's unique sense throughout. A hair care item that makes natural hair beautiful with every use has been born.

※1 Lactobacillus/Lotus Seed Ferment Filtrate, Lactobacillus/Aloe Barbadensis Leaf Juice Ferment Filtrate, Galactomyces Ferment Filtrate (all moisturizing ingredients) ※2 Rinsing ※3 Moisturizing ingredient ※4 Compared to our company

Product Concept Beautiful natural hair with every use. Base hair care (※1) starting from the scalp.

The scalp inherently has the power to balance itself. However, like skin, it can fluctuate. "ADDITTLE BEAUTY"'s plus/minus concept responds to these signs. By balancing the scalp, which is the base of the hair, it brings out the hair's natural beauty and nurtures shiny, natural hair.

When the scalp needs moisture due to dryness, "Plus Care" (Moist Line) provides and replenishes moisture. When sebum is excessive, "Minus Care" (Soft Line) gently removes and balances.

Designed to respond to scalp fluctuation signs, it maintains a healthy scalp and hair, supporting base hair care (※1).

Additionally, it contains fermented beauty serum ingredients (※2) inspired by skincare. By gradually incorporating Triple Fermented Extract (※2), which balances hair and scalp, into daily care, it leads to healthy, beautiful hair.

Furthermore, Ms. Takizawa's unique packaging design and fragrance, imbued with her sense, gently encourage comfortable daily use.

Impression changes with hair. "ADD A LITTLE" to your daily hair care routine.

※1 Rinsing ※2 Lactobacillus/Lotus Seed Ferment Filtrate, Lactobacillus/Aloe Barbadensis Leaf Juice Ferment Filtrate, Galactomyces Ferment Filtrate (all moisturizing ingredients)

Makiko Takizawa's Comment "Because I considered gentleness on the skin, I valued even the moment of rinsing. I want not only the hair but also the scalp, which is its base, to be healthy. This shampoo and treatment were born from the desire for something gentle on both skin and scalp. A spa-like scent spreads throughout the bathroom. With every wash, hair and mind are reset, providing a relaxing time like a deep breath.

Three Cares for Hair Base 01. Balance: Balances hair and scalp with the power of fermentation. Triple Fermented Extract (※1) 02. Repair: Replenishes protein to repair damage. Provides smoothness and suppleness. 3 types of Keratin (※2), Hydrolyzed Silk (※3), Hydrolyzed Pea Protein (※4) 03. Protect: Protects scalp and hair from external stimuli such as dryness and heat damage. Ceramide NP, Ceramide