New Beauty Brand "RRRing" Proposing "The Right Answer in K-Beauty" Releases Image Movie Featuring Brand Ambassador Baby DONT Cry
New beauty brand "RRRing," produced by top Korean stylist So Soo-kyung, has released an image movie featuring brand ambassador Baby DONT Cry on its official SNS channels. The brand, which proposes "the unfailing right answer in K-Beauty," debuted in April 2026 and released the movie on May 11, with its first item, "Melting Heart Dewy Tint," now available for pre-sale.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 22:30
- 🔍 Collected: May 11, 2026 at 14:01
- 🤖 AI Analyzed: May 11, 2026 at 14:43 (41 min after Collected)
New beauty brand "RRRing," produced by top Korean stylist So Soo-kyung, has released an image movie featuring brand ambassador Baby DONT Cry on its official SNS channels.
Delicate expression of the excitement that RRRing delivers in a nostalgic mood.
New beauty brand "RRRing," produced by top Korean stylist So Soo-kyung, debuted in April 2026. From the vast amount of information overflowing in the world, Ms. Soo-kyung carefully selects only "what truly needs to be incorporated now," proposing "the unfailing right answer in K-Beauty." The brand ambassador is the 주목-worthy new artist Baby DONT Cry. And now, an image movie expressing the brand's worldview has been released.
This video starts with the telephone alarm sounds "Ring Ring Ring" and "Brrring," which are also the origin of the brand name. It delicately expresses the moment when hidden beauty and individuality are subtly drawn out in a pop and cute tone. The members of Baby DONT Cry are shown in their natural state, applying their favorite colors of "Melting Heart Dewy Tint," taking selfies, and spending time as they please. Capturing casual everyday moments, the video depicts the heightened feeling and excitement of individuality being brought out when holding RRRing items.
[Movie Outline]
■Release Date: May 11, 2026 (Monday) 13:30
■Release Location: "RRRing" Official SNS
Instagram: @rrring_official_
X (formerly Twitter): @rrring_jp
YouTube: @RRRing_Official
■Movie URL: https://youtube.com/shorts/ResFHBr7ss4?feature=share
Brand Ambassador Baby DONT Cry Profile
A four-member Japan-Korea girl group consisting of Leehyun and Beni from Korea, and Kumi and Mia from Japan.
They debuted in June 2025 with the single "F Girl" from "P NATION," headed by PSY (Psy), known for "Gangnam Style." Their debut also garnered attention as Soyeon of K-POP group "i-dle" participated in the production, and the MV for "F Girl" surpassed 20 million views in just 4 days after its release. They are expected to make further leaps as a generation-defining presence.
Official Instagram: @babydontcry.offcl
Brand Concept
A trend navigator delivering the "right answer" in K-Beauty.
The brand name "RRRing" is inspired by the alarm sounds "Ring Ring Ring" and "Brrring." This beauty brand was born to answer the voices of users who don't know what to choose from the countless cosmetic brands available today. Top stylist So Soo-kyung, active at the forefront of Korean trends, meticulously selects and proposes "the K-Beauty that truly needs to be incorporated now" with her keen sense of information and discerning eye.
Brand Producer So Soo-kyung
Top Korean stylist. For over 15 years, she has styled top idols, artists, and actors including Girls' Generation, NiziU, and PSY. She consistently possesses a keen sense of information that quickly grasps trends and is active at the forefront as an expert deeply knowledgeable about Korean trends.
Collaboration Makeup Artist Kang Dain
A charismatic makeup artist who broadly handles K-POP idol makeup, including IVE, NMIXX, TWS, Han So-hee, and Son Ye-jin, as well as actor makeup. This time, she participates in the "RRRing" project as a collaboration makeup artist and is in charge of supervising cosmetic items.
First Item Details
The first lineup of items to be released with the brand launch includes products that elevate makeup perfection by adding a touch of exquisite nuance.
It proposes items that allow even busy Gen Z individuals, who don't have much time for makeup, to easily achieve a professional finish and a trendy feel.
RRRing Melting Heart Dewy Tint
Sheer color development like watercolor
Lips that gleam like glass with oil formulation
RRRing Melting Heart Dewy Tint
All 4 colors, 1,430 yen (tax included)
Currently available for pre-sale at the official Qoo10 shop.
May 13 (Wednesday)
Delicate expression of the excitement that RRRing delivers in a nostalgic mood.
New beauty brand "RRRing," produced by top Korean stylist So Soo-kyung, debuted in April 2026. From the vast amount of information overflowing in the world, Ms. Soo-kyung carefully selects only "what truly needs to be incorporated now," proposing "the unfailing right answer in K-Beauty." The brand ambassador is the 주목-worthy new artist Baby DONT Cry. And now, an image movie expressing the brand's worldview has been released.
This video starts with the telephone alarm sounds "Ring Ring Ring" and "Brrring," which are also the origin of the brand name. It delicately expresses the moment when hidden beauty and individuality are subtly drawn out in a pop and cute tone. The members of Baby DONT Cry are shown in their natural state, applying their favorite colors of "Melting Heart Dewy Tint," taking selfies, and spending time as they please. Capturing casual everyday moments, the video depicts the heightened feeling and excitement of individuality being brought out when holding RRRing items.
[Movie Outline]
■Release Date: May 11, 2026 (Monday) 13:30
■Release Location: "RRRing" Official SNS
Instagram: @rrring_official_
X (formerly Twitter): @rrring_jp
YouTube: @RRRing_Official
■Movie URL: https://youtube.com/shorts/ResFHBr7ss4?feature=share
Brand Ambassador Baby DONT Cry Profile
A four-member Japan-Korea girl group consisting of Leehyun and Beni from Korea, and Kumi and Mia from Japan.
They debuted in June 2025 with the single "F Girl" from "P NATION," headed by PSY (Psy), known for "Gangnam Style." Their debut also garnered attention as Soyeon of K-POP group "i-dle" participated in the production, and the MV for "F Girl" surpassed 20 million views in just 4 days after its release. They are expected to make further leaps as a generation-defining presence.
Official Instagram: @babydontcry.offcl
Brand Concept
A trend navigator delivering the "right answer" in K-Beauty.
The brand name "RRRing" is inspired by the alarm sounds "Ring Ring Ring" and "Brrring." This beauty brand was born to answer the voices of users who don't know what to choose from the countless cosmetic brands available today. Top stylist So Soo-kyung, active at the forefront of Korean trends, meticulously selects and proposes "the K-Beauty that truly needs to be incorporated now" with her keen sense of information and discerning eye.
Brand Producer So Soo-kyung
Top Korean stylist. For over 15 years, she has styled top idols, artists, and actors including Girls' Generation, NiziU, and PSY. She consistently possesses a keen sense of information that quickly grasps trends and is active at the forefront as an expert deeply knowledgeable about Korean trends.
Collaboration Makeup Artist Kang Dain
A charismatic makeup artist who broadly handles K-POP idol makeup, including IVE, NMIXX, TWS, Han So-hee, and Son Ye-jin, as well as actor makeup. This time, she participates in the "RRRing" project as a collaboration makeup artist and is in charge of supervising cosmetic items.
First Item Details
The first lineup of items to be released with the brand launch includes products that elevate makeup perfection by adding a touch of exquisite nuance.
It proposes items that allow even busy Gen Z individuals, who don't have much time for makeup, to easily achieve a professional finish and a trendy feel.
RRRing Melting Heart Dewy Tint
Sheer color development like watercolor
Lips that gleam like glass with oil formulation
RRRing Melting Heart Dewy Tint
All 4 colors, 1,430 yen (tax included)
Currently available for pre-sale at the official Qoo10 shop.
May 13 (Wednesday)