Rising K-POP Group 'Baby DONT Cry' Appointed as Brand Muses for New Beauty Brand 'RRRing'
New beauty brand 'RRRing', produced by top Korean stylist Seo Su-gyeong, has appointed the 4-member girl group 'Baby DONT Cry' as its brand muses. POPUP stores will open in Shibuya and Nihonbashi in May.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 00:02 (12h 30m after Collected)
New beauty brand 'RRRing', produced by top Korean stylist Seo Su-gyeong, has officially appointed the 4-member Korea-Japan girl group 'Baby DONT Cry' as its first brand muses. To celebrate this appointment, limited-time POPUP stores will be held at Shibuya Loft (May 11-27) and '0th Hub Nihonbashi' (May 13-17).
### Resonance of Values Between Baby DONT Cry and RRRing
'Baby DONT Cry' is a rookie artist group that has rapidly built a presence in the music scene, with their debut song 'F Girl' surpassing 20 million views within just four days of release. They have followed this with hits like 'I DON’T CARE' and 'Bittersweet'. The group embodies a combination of purity and unwavering confidence. RRRing chose them because their energy resonates with the brand's philosophy: valuing one's own individuality and finding one's 'own answer' rather than following passing trends.
### Visuals Featuring 'Baby DONT Cry'
The new visuals featuring 'Baby DONT Cry' emphasize a natural and transparent aesthetic, shot in a nostalgic studio setting. The images focus on the members' natural expressions rather than elaborate hair and makeup, embodying the brand's wish to 'let your own individuality resonate'.
### Comments from Members
Leehyun: 'It is a great honor for us to be brand muses at the launch of RRRing. We will work hard to show various charms with the brand.'
Kumi: 'I am honored to be a muse. I want to show our unique charms and present a wonderful image to many people together with RRRing.'
Mia: 'It was my dream since trainee days to become a muse for a wonderful brand. I am so happy to be the first muse for RRRing.'
Beni: 'I never imagined we would have such an opportunity. I am excited to show more sides of ourselves through this role.'
### Profile: Baby DONT Cry
A 4-member Korea-Japan girl group consisting of Leehyun and Beni from Korea, and Kumi and Mia from Japan. They debuted in June 2025 under 'P NATION' (led by PSY) with the single 'F Girl', which featured production by Soyeon of (G)I-DLE.
### Resonance of Values Between Baby DONT Cry and RRRing
'Baby DONT Cry' is a rookie artist group that has rapidly built a presence in the music scene, with their debut song 'F Girl' surpassing 20 million views within just four days of release. They have followed this with hits like 'I DON’T CARE' and 'Bittersweet'. The group embodies a combination of purity and unwavering confidence. RRRing chose them because their energy resonates with the brand's philosophy: valuing one's own individuality and finding one's 'own answer' rather than following passing trends.
### Visuals Featuring 'Baby DONT Cry'
The new visuals featuring 'Baby DONT Cry' emphasize a natural and transparent aesthetic, shot in a nostalgic studio setting. The images focus on the members' natural expressions rather than elaborate hair and makeup, embodying the brand's wish to 'let your own individuality resonate'.
### Comments from Members
Leehyun: 'It is a great honor for us to be brand muses at the launch of RRRing. We will work hard to show various charms with the brand.'
Kumi: 'I am honored to be a muse. I want to show our unique charms and present a wonderful image to many people together with RRRing.'
Mia: 'It was my dream since trainee days to become a muse for a wonderful brand. I am so happy to be the first muse for RRRing.'
Beni: 'I never imagined we would have such an opportunity. I am excited to show more sides of ourselves through this role.'
### Profile: Baby DONT Cry
A 4-member Korea-Japan girl group consisting of Leehyun and Beni from Korea, and Kumi and Mia from Japan. They debuted in June 2025 under 'P NATION' (led by PSY) with the single 'F Girl', which featured production by Soyeon of (G)I-DLE.