Korean 'Scented Beauty' Pleuvoir Launches New Perfume Body Mist in Japan: Perfume x Skincare Concept

WONDER LINE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will launch the Pleuvoir Perfume Body Mist series, a highly popular Korean ritual lifestyle beauty brand, for pre-order in Japan starting May 11th (Monday) on ZOZOCOSME.

Pleuvoi, meaning “pouring rain,” is a Korean beauty brand that infuses natural scents into daily life, much like rain marks the beginning and end of seasons.

In recent years, a new beauty habit of “caring for skin with scent” in addition to “wearing scent” has gained attention in Korea, especially among Gen Z and Millennials.

Pleuvoi's Perfume Body Mist offers both a deep, nuanced fragrance like perfume and is luxuriously formulated with moisturizing and skin-conditioning ingredients. It was born as a “scented skincare mist” proposing a new value: “Perfume × Skincare.”

Not just scent, but a Korean perfume mist dedicated to “skin feel” Pleuvoi Perfume Body Mist is designed not only for enjoying fragrance but also as a beauty mist that gently conditions dry skin.

Key ingredients include 300Da ultra-fine collagen, 8 types of hyaluronic acid, plant-derived complexes, and plant-derived natural oligosaccharide “OligoGGF.” Each spray of the mist envelops the skin in fresh moisture and a light scent.

Furthermore, its non-sticky, light texture allows for easy use in various daily situations such as before going out, at school/office, after bathing, for a change of mood, or for summer cooling.

4 Korean-trend-inspired fragrances ROSE VEIL, PEAR MUSK, APPLE AMBER, LEMON SHEER

PEAR MUSK “Charming scent” combining the freshness of clear pear and lemon with florals and musk.

ROSE VEIL An elegant and gorgeous feminine fragrance woven from rose, lychee, and bergamot.

LEMON SHEER A refreshing scent of citrus and pink rose, perfect for everyday use.

APPLE AMBER A mature and sophisticated scent where fresh apple and amber harmonize.

From “spraying scent” to “scented beauty ritual” Pleuvoi was born based on the concept of “ritual beauty,” which is gaining attention in Korea.

In our busy daily lives, the brief moment of wearing scent becomes “time to refine oneself.” Pleuvoi proposes a new lifestyle beauty that gently connects scent, skin, and mood.

Product Overview Product name: Pleuvoir Perfume Body Mist Fragrance lineup: 4 types Volume: 70ml Price: 1,760 yen (tax included)

Sales Overview Pre-order from ZOZOCOSME here.

Rakuten, Qoo10, Amazon, and LINE Gift will sequentially launch.

Brand Information Brand name: Pleuvoir

“A Korean ritual lifestyle beauty brand that delivers natural scents into daily life, like ‘pouring rain’.”

WONDER LINE Co., Ltd.

[Japan General Agent] Head office address: Sumitomo Fudosan Harajuku Building 8F, 2-34-17 Jingumae, Shibuya-ku, Tokyo Keywords: