Challenging the "Acceptable Price Barrier" of Postpartum Care. Akachan Honpo × With Midwife × Daito Trust Construction Realize "Urban Hometown Return" with Postpartum Care Apartment "Jicca Nakano" Grand Opening on May 1st, starting from 40,000 yen per night.
With Midwife Inc., Akachan Honpo Co., Ltd., and Daito Trust Construction Co., Ltd. are collaborating to open "Jicca Nakano," a postpartum care apartment in the city center starting from 40,000 yen per night, on May 1, 2026. This initiative aims to address the challenges of high costs and difficult access in postpartum care by providing affordable and accessible solutions.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:30
- 🔍 Collected: April 27, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 08:41 (20h 40m after Collected)
With Midwife Inc. (Head office: Osaka City, Osaka Prefecture; Representative Director: Mitsuki Kishihata; hereinafter "With Midwife"), in collaboration with Akachan Honpo Co., Ltd. (Head office: Osaka City, Osaka Prefecture; Representative Director and President: Kenji Ajishi; hereinafter "Akachan Honpo") and Daito Trust Construction Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Kei Takeuchi; hereinafter "Daito Trust Construction"), will grand open "Jicca Nakano," a postpartum care apartment concepted as "Urban Hometown Return," on Friday, May 1, 2026.
Jicca Nakano targets parents from pregnancy to less than 6 months postpartum, providing a fully private room stay environment with 24-hour resident midwives, meal and cleaning support, baby monitoring, and online consultations after discharge, supporting recovery before and after childbirth and the start of childcare. Stays are realized from 44,000 yen (tax included) per night (prices vary depending on the length of stay). A survey*1 conducted in December 2025 with 982 experienced parents revealed that for a 1-night, 2-day postpartum care fee, "too expensive to consider" accounted for over half at 50,000 yen or more. Through the synergy of these three companies, they are challenging the "acceptable price barrier" in postpartum care.
Furthermore, in the pre-opening period, which started ahead of schedule, over 50 pairs experienced the service. User questionnaires showed that self-reported "energy levels before admission" and "energy levels upon returning home" indicated a recovery trend*2, with day care experiences averaging 43%→75% and overnight stays averaging 45%→82%. This demonstrates that even in a compact setting, significant value is provided.
*1 A survey on postpartum care conducted among 982 voluntary members of the Akachan Honpo app.
*2 Self-reported user post-stay questionnaire (responding with "usual energy" as 80%). Based on the results of day care and overnight stay responses.
News Highlights:
- Over 50 pairs experienced the pre-verification (pre-opening). It contributed to parents' physical and mental energy recovering to an average of 82% (more than usual energy) during their stay.
- A survey of 982 people revealed that over half dropped out at 50,000 yen or more. A significant barrier exists between market price and acceptable price.
- Compared to the private postpartum care market rate of approximately 71,000 yen/night*3 in the Tokyo metropolitan area, the three-company collaboration achieved prices starting from 40,000 yen per night.
*3 Survey by With Midwife on the average overnight rate for private accommodation-based postpartum care in the Tokyo metropolitan area (including meals/24-hour baby care for infants under 6 months; average of the lowest prices of each facility: approximately 71,580 yen/night).
Background | The biggest barriers to the widespread adoption of postpartum care are "price" and "access."
The period before and after childbirth, when physical and mental recovery and the start of childcare occur simultaneously, is the time when families need the most support. Especially in the early postpartum period, sleep deprivation, incomplete physical recovery, anxiety about childcare, and feelings of isolation often overlap, and in families where returning to one's hometown is difficult, couples often bear the burden alone.
While the necessity of postpartum care is recognized, one major factor that has hindered its widespread use is the "price (cost) barrier." Mitsuki Kishihata, CEO of With Midwife, through her research on postpartum care price demand and needs at Kyoto University Graduate School, has come to believe that for postpartum care to become an established culture, it is essential to provide necessary support not as a "high-value luxury service," but in a way that is close to daily life, with realistically affordable prices and accessible routes.
Therefore, this initiative brings together Daito Trust Construction, a professional in real estate, Akachan Honpo, which has contact with pregnant and postpartum women, and With Midwife, a group of midwives who are professionals in supporting pregnant and postpartum women. By compactly consolidating "only what is truly necessary" for pre- and postpartum periods within an apartment, they have achieved a design and operation aiming for approximately half the market rate*3 of postpartum care.
Another barrier is "access." Accommodation-based postpartum care often involves relatively long stays, and if the father is not on childcare leave, balancing it with commuting can be difficult, often leading to couples living separately. If there is a disparity in the start of childcare, a structural burden arises where "the primary caregiver teaches the other," which can become a source of stress in the family.
Jicca Nakano is located within walking distance of Nakano Station in Tokyo, and it is possible for couples to stay together, allowing them to commute from Jicca Nakano. For example, while the partner is at work, midwives support the mother and child, and upon returning home, midwives can instruct the partner in childcare techniques, providing support tailored to the family that simultaneously supports "work" and the "start of childcare."
Services Provided by Postpartum Care Apartment "Jicca Nakano":
Jicca Nakano is a place where families from pregnancy to 6 months postpartum can stay as if "returning to their hometown" in the city, supporting recovery before and after childbirth and the establishment of childcare.
Jicca Nakano targets parents from pregnancy to less than 6 months postpartum, providing a fully private room stay environment with 24-hour resident midwives, meal and cleaning support, baby monitoring, and online consultations after discharge, supporting recovery before and after childbirth and the start of childcare. Stays are realized from 44,000 yen (tax included) per night (prices vary depending on the length of stay). A survey*1 conducted in December 2025 with 982 experienced parents revealed that for a 1-night, 2-day postpartum care fee, "too expensive to consider" accounted for over half at 50,000 yen or more. Through the synergy of these three companies, they are challenging the "acceptable price barrier" in postpartum care.
Furthermore, in the pre-opening period, which started ahead of schedule, over 50 pairs experienced the service. User questionnaires showed that self-reported "energy levels before admission" and "energy levels upon returning home" indicated a recovery trend*2, with day care experiences averaging 43%→75% and overnight stays averaging 45%→82%. This demonstrates that even in a compact setting, significant value is provided.
*1 A survey on postpartum care conducted among 982 voluntary members of the Akachan Honpo app.
*2 Self-reported user post-stay questionnaire (responding with "usual energy" as 80%). Based on the results of day care and overnight stay responses.
News Highlights:
- Over 50 pairs experienced the pre-verification (pre-opening). It contributed to parents' physical and mental energy recovering to an average of 82% (more than usual energy) during their stay.
- A survey of 982 people revealed that over half dropped out at 50,000 yen or more. A significant barrier exists between market price and acceptable price.
- Compared to the private postpartum care market rate of approximately 71,000 yen/night*3 in the Tokyo metropolitan area, the three-company collaboration achieved prices starting from 40,000 yen per night.
*3 Survey by With Midwife on the average overnight rate for private accommodation-based postpartum care in the Tokyo metropolitan area (including meals/24-hour baby care for infants under 6 months; average of the lowest prices of each facility: approximately 71,580 yen/night).
Background | The biggest barriers to the widespread adoption of postpartum care are "price" and "access."
The period before and after childbirth, when physical and mental recovery and the start of childcare occur simultaneously, is the time when families need the most support. Especially in the early postpartum period, sleep deprivation, incomplete physical recovery, anxiety about childcare, and feelings of isolation often overlap, and in families where returning to one's hometown is difficult, couples often bear the burden alone.
While the necessity of postpartum care is recognized, one major factor that has hindered its widespread use is the "price (cost) barrier." Mitsuki Kishihata, CEO of With Midwife, through her research on postpartum care price demand and needs at Kyoto University Graduate School, has come to believe that for postpartum care to become an established culture, it is essential to provide necessary support not as a "high-value luxury service," but in a way that is close to daily life, with realistically affordable prices and accessible routes.
Therefore, this initiative brings together Daito Trust Construction, a professional in real estate, Akachan Honpo, which has contact with pregnant and postpartum women, and With Midwife, a group of midwives who are professionals in supporting pregnant and postpartum women. By compactly consolidating "only what is truly necessary" for pre- and postpartum periods within an apartment, they have achieved a design and operation aiming for approximately half the market rate*3 of postpartum care.
Another barrier is "access." Accommodation-based postpartum care often involves relatively long stays, and if the father is not on childcare leave, balancing it with commuting can be difficult, often leading to couples living separately. If there is a disparity in the start of childcare, a structural burden arises where "the primary caregiver teaches the other," which can become a source of stress in the family.
Jicca Nakano is located within walking distance of Nakano Station in Tokyo, and it is possible for couples to stay together, allowing them to commute from Jicca Nakano. For example, while the partner is at work, midwives support the mother and child, and upon returning home, midwives can instruct the partner in childcare techniques, providing support tailored to the family that simultaneously supports "work" and the "start of childcare."
Services Provided by Postpartum Care Apartment "Jicca Nakano":
Jicca Nakano is a place where families from pregnancy to 6 months postpartum can stay as if "returning to their hometown" in the city, supporting recovery before and after childbirth and the establishment of childcare.