With Midwife Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Seigetsu Kishihata) is pleased to announce that a reprint has been decided for the book "Survival Guide for Working Parents" (Bunkyo-sha), written by our representative, Seigetsu Kishihata.

This book compiles "strategies" for balancing work and childcare, based on the voices of over 1,000 working parents. Since its release, it has garnered significant attention through features on the Kansai information program "newsおかえり" and return-to-work events at Akachan Honpo, receiving strong support from parents nationwide and companies supporting their employees.

Background of the Reprint: Why is this book in demand now?

While dual-income households have become the norm, the anxieties of parents preparing to return to work have not been resolved. This book is not just a childcare guide; it is highly regarded as a practical strategy book that covers everything from building a cooperative partnership between spouses, efficient time management, to "building a family foundation with a 20-year outlook."

In particular, parents have expressed that the book is helpful because it addresses the challenges many working parents face, such as:

・Anxiety before and after returning to work

・Role division with a partner

・Conflict regarding career continuation

It provides explanations for each stage, from pregnancy, parental leave, return to work, the "first-grade wall," and beyond.

◾️ Featured on Asahi Broadcasting TV (ABC) "newsおかえり"!

The book was prominently featured in the "Formula for Hits" culture segment of the program broadcast on March 20, 2026 (Friday). It was introduced as a noteworthy book ranking high in the practical book charts.

The specific methods for addressing real-life concerns of parents returning to work, such as the "terrible twos," were explained in detail as prescriptions. Immediately after the broadcast, it achieved the #1 category ranking on Rakuten Books.

Introduction by Announcer Hirano on the program's SNS can be found here

◾️ Real Event Held at Akachan Honpo Lalaport Shin-Misato Store

Many parents and children participated in the "Return-to-Work Preparation Event" held at the store on March 21, 2026 (Saturday). In Kishihata's talk event, she shared mindsets and practical tips for returning to work, incorporating content from the book. Participants commented, "I could concretely imagine life after returning to work, and my anxiety eased," highlighting the renewed importance of "face-to-face consultation opportunities" and "correct knowledge."

Widespread Response from Both Readers and Corporations

Voices of Empathy from Readers Nationwide

Heartfelt feedback from readers is received daily through reviews on Amazon and social media.

"My vague anxieties were put into words, and I could start thinking about the next step."

"It became an opportunity for dialogue with my partner."

"I started thinking about 'how to balance' rather than 'work or childcare.'"

We have received feedback that the book has been helpful in resolving various concerns and anxieties related to balancing work and childcare.

Corporate Adoption and Distribution Expanding

Since its release, there have been cases where companies have purchased and distributed the book as part of their employee work-life balance support initiatives.

From the perspective of employee retention and engagement improvement,

it is being utilized as part of

・Return-to-work support programs

・Diversity promotion initiatives

This movement is expanding, connecting "individual challenges" to "organizational efforts."

Special Page for "First Chapter" Preview Available!

To commemorate the response since its release, a special page has been created to clearly explain the book's content.

Details here

Book Information

• Title: Survival Guide for Working Parents: A Life Strategy Book for Those Who Want to Cherish Both Childcare and Career

• Author: Seigetsu Kishihata

• Publisher: Bunkyo-sha

• Release Date: March 5, 2026

• Price: 1,958 yen (tax included)

• Format: 46 size

• ISBN: 978-4-86845-048-1

• Purchase URL (Amazon):

https://www.amazon.co.jp/dp/4868450484

Book Release Bonus! Free Work-Life Balance Counseling for Corporate HR Departments Now Accepting Applications

Free counseling by midwives and specialists proficient in supporting work-life balance.

To commemorate the reprint decision, we are offering "Free Online Counseling" for corporate representatives who are facing challenges in supporting their employees' work-life balance.

In recent years, the support required from companies is diverse, including promoting the acquisition of parental leave for men and measures for the "first-grade wall." However, many companies face operational challenges such as "systems are in place, but on-site understanding is lacking" or "many employees struggle with career development after returning to work."

In this counseling session, midwives and specialists experienced in supporting work-life balance will carefully listen to your company's current challenges and situation. Based on the methods introduced in the book, we will propose concrete forms of support that "function on the ground" and prevent systems from becoming mere formalities.

Target Audience: HR and Diversity Promotion representatives of companies working on return-to-work and work-life balance support.

Content: Brainstorming and advice on work-life balance support tailored to your company's current situation (60 minutes).

Fee: One session free (Book release commemorative bonus).

【Apply here】

https://forms.gle/QTwiN7QR48iA8TnF7

Company Overview

Company Name: With Midwife Co., Ltd.

Date Established: November 1, 2019

Capital: 3 million yen

Representative: Seigetsu Kishihata

Location:

(Osaka Headquarters) Osaka Prefecture Osaka City Miyakojima Ward Higashinoda-cho 4-15-82 QUINTBRIDGE 303

(Tokyo Branch) 6-4-1 Roppongi, Minato-ku, Tokyo Hollywood Beauty Plaza 4F (within Hollywood Co., Ltd.)

Philosophy:

"Realizing a future where not even a single life that could not be born is left behind."

We witness not only the lives before us but also invisible lives such as miscarriages and stillbirths on a daily basis. We aim to create a society where such lives are not left behind through the power of a midwife's "care."

Official Website: https://withmidwife.jp/

FACT BOX

  • Source: PR TIMES
  • Category: News