Marketing Organization 'Joshi Kosei Lab' Appoints 'Nanri' as New Exclusive Model for 2026

Joshi Kosei Lab, a marketing organization operated by with t Inc. (Headquarters: Shibuya-ku, Tokyo; President: Keita Miyagi) that delivers real voices of Generation Z to companies, announces the appointment of 'Nanri' as its new exclusive model for fiscal year 2026.

Nanri, who won the grand prize at the 'High School Freshmen Miss Contest 2025' and the 'High School Miss Contest 2025', while also receiving the SNOW Award, has garnered overwhelming support from her generation. By combining the 'power to be chosen by peers' proven by her double contest victory with the 'real voices' of the 500 nationwide members of Joshi Kosei Lab, the organization aims to visualize what 'truly moves JK (high school girls) today'—something not visible in data alone—and further improve the precision of corporate marketing toward young people.

■ Background of the Appointment: A New Era Where 'Real Empathy' Drives Youth
In an age where information is overflowing, especially on social media, being a 'genuinely relatable presence' is valued to move the hearts of young people. It is not follower counts or buzz, but 'person-centered' trust—the feeling that 'if this person uses it, it's good' or 'I believe this person's words'—that has become the greatest variable influencing the consumption behavior of Generation Z.

Joshi Kosei Lab has set 'Trust Beyond Empathy' as its guideline for 2026. As part of this, Nanri, who is supported by her generation for her authentic messaging and natural charm, was appointed as the new exclusive model. Her double win at the contests was not decided by judges' evaluations but by votes from her peers, serving as proof of her 'real ability to empathize'. Utilizing the influence and sensitivity cultivated through these wins, the lab intends to create new marketing value that captures the deep psychology of Generation Z.

■ Three Functions Updated by Nanri's Appointment
1. 'Real' Messaging Power that Resonates with Generation Z
By fusing Nanri's authentic messaging with the real voices of the lab's 500 members, the organization realizes highly empathetic promotions that do not get buried on social media. Her proven ability to be chosen by peers enhances the persuasiveness of the 'creative content that strikes a chord' sought by companies.

2. User Perspective that Creates Trends
Leveraging the sensibilities cultivated through her contest success, the lab strengthens product development and promotional support from a Z-generation perspective. They provide support from the 'stakeholder's viewpoint' in creating plans that are not just following trends but are genuinely supported by young people.

3. Insight Analysis to Draw Out True Intentions of Generation Z
Through her natural persona supported by peers, the lab visualizes real honest thoughts that are not visible through surveys alone. This builds a new communication circuit connecting companies and young people.

■ Nanri Profile
Exclusive model for Joshi Kosei Lab for fiscal 2026. Won the grand prize at 'High School Freshmen Miss Contest 2025' and 'High School Miss Contest 2025'. Also received the SNOW Award, gaining high attention, especially among Generation Z. Moving forward, she will expand her activities across various fields, focusing on modeling, SNS, and events.

■ About Joshi Kosei Lab
Joshi Kosei Lab is a media and think tank that creates 'latest trends' among high school girls and provides business 'tips' (hints). It is a platform belonging to approximately 500 high school girls nationwide, collecting and disseminating real trends and insights of Generation Z.