[Reiwa JK Travel Trends] 'Insta-Worthy' Isn't the Goal, It's a Tool for Bonding. 99% Are Eager to Travel!
Key facts
- [Reiwa JK Travel Trends] 'Insta-Worthy' Isn't the Goal, It's a Tool for Bonding. 99% Are Eager to Travel!
- High school girls' travel trend survey: Bonds over being 'Insta-worthy', with TikTok as the primary source of information.
- Source: PR Times
- Date: March 28, 2026
Direct answer
High school girls' travel trend survey: Bonds over being 'Insta-worthy', with TikTok as the primary source of information.
- Citation
- [Reiwa JK Travel Trends] 'Insta-Worthy' Isn't the Goal, It's a Tool for Bonding. 99% Are Eager to Travel! (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
High school girls' travel trend survey: Bonds over being 'Insta-worthy', with TikTok as the primary source of information.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:07
- 🔍 Collected: March 28, 2026 at 21:59 (21h 51m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:41 (411h 42m after Collected)
with t Inc. (Headquarters: Shibuya-ku, Tokyo; President: Keita Miyagi), a company developing entertainment businesses for teens, operates "Joshi Kosei Lab," a media and think tank that disseminates and analyzes the "latest trends" among high school girls. The lab conducted a "Survey on Spring/Golden Week Travel Trends" targeting 100 current high school girls.
This report reveals the real travel insights of modern high school girls, who are shifting from the former "supremacy of being SNS-worthy" to "building bonds by sharing experiences." We deliver data that serves as a crucial indicator for companies in tourism, accommodation, and local government when planning initiatives targeting the youth.
[Survey Topics]
- Overwhelming desire to travel: 99% are positive about traveling. 52%, a majority, already have plans.
- Ditching search engines: TikTok (50%) and Instagram (30%) account for 80% of information sources.
- Travel routine: "Posting on SNS" and "local gourmet food" are essential. Visualizing memories is a top priority.
- Budget and values: The most common budget is "10,000 to 30,000 yen." They prioritize "experiences you can only have there" over cost.
■ Craving for "Liberation" from the Everyday and the "Extraordinary"
Only 1% of high school girls answered that they did not want to travel. The need to "get away from school life and refresh (28%)" is also high, and the desire for an "extraordinary experience" to break free from the confines of academics and daily life serves as a strong motivation for travel.
■ "TikTok" Is the Travel Textbook. Choosing Destinations with an Emphasis on Time-Performance
FAQ
What percentage of high school girls surveyed expressed a positive attitude toward traveling?
Ninety-nine percent of the surveyed high school girls answered that they are positive about traveling.
Which social media platforms serve as the main sources of travel information for high school girls?
TikTok accounts for fifty percent and Instagram accounts for thirty percent of their travel information sources.
What are the essential travel routines identified for modern high school girls in the survey?
Posting on social networking services and enjoying local gourmet food are essential parts of their travel routine.
What is the most common budget range for high school girls planning their travel?
The most common budget range for their travel is between ten thousand and thirty thousand yen.
What is the primary motivation for travel among the high school girls who want to refresh?
Twenty-eight percent of them want to get away from school life and refresh to experience the extraordinary.