WIT COLLECTIVE and COUXU Entertainment Launch Joint Project "GLOOP" to Turn Global "Undefined Cultures" into Entertainment

WIT COLLECTIVE LLC. (Headquarters: Minato-ku, Tokyo, CEO: Satoshi Oshima), which produces "heart-moving" entertainment utilizing generative AI technology, will launch a joint project for the culture-observational entertainment IP "GLOOP" with COUXU Entertainment Inc. (Headquarters: Tokyo, Representative Director: Akihiko Omura), which handles overseas promotion of Japanese products and creator management.

1. Background of Project Launch

The world is full of "habits that cannot be fixed even if you want to" and "cultural bugs that cannot be put into words," unique to each country. Both companies have launched this project with the desire to visualize these "undefined cultures" of each nation through the power of entertainment, and to foster a culture where people can laugh and forgive each other's repeated habits and contradictions. By combining COUXU Entertainment's global promotion and business development capabilities with WIT COLLECTIVE's high-quality AI video production technology and IP production strength, they will create a completely new entertainment IP that spans across various countries worldwide.

2. Overview of Joint Project "GLOOP"

Catchphrase: Give names to nameless bugs. Give love. "GLOOP" is a culture-observational entertainment IP that visualizes "relatable everyday situations" and "unavoidable quirks" from around the world as "bug characters," which are then named by influencers in each country to create a catalog. It unfolds in short anime format, with each episode lasting one minute. The structure involves a YouTuber protagonist discovering and naming "relatable bug characters" that lurk in daily life, thereby "badging" and registering them in a catalog. The content bridges the gap between entertainment and documentary, offering a unique experience.

3. Roles and Strengths of Both Companies in the Project

In this project, both companies will take on the following roles and drive the IP forward with a powerful tag team. COUXU Entertainment Inc. Product placement, corporate partnerships, global expansion strategy, SNS management WIT COLLECTIVE LLC. Concept design, character development, AI short anime production, IP management, overall supervision

4. First Initiative: Distribution of Short Anime Featuring Top Filipino Influencer "Fumiya"

As the first initiative of this project, Fumiya, a Japanese YouTuber with 2.28 million YouTube channel subscribers and immense popularity and influence in the Philippines, will be cast as the protagonist "GLOOPER," who observes culture. A character modeled after Fumiya will discover and record unique "relatable situations" and "unfixable quirks" lurking in daily life as bug characters. This will be developed into AI short animations, approximately one minute per episode. <Distribution Outline> Platform: Various vertical short-form video SNS platforms such as TikTok, Instagram, and YouTube Shorts. Distribution Pace: Scheduled once a week. Initially, they aim to form a passionate community primarily in the Philippine market and optimize content based on fan reactions. Moving forward, starting with Fumiya, they will create a global entertainment IP by engaging influencers from various countries.

5. Influencer Comment

Fumiya Mikami, Co-Founder, COUXU Entertainment Inc. "This 'GLOOP' project is incredibly interesting to me and feels like a new possibility. Using anime to create content about the 'relatable situations,' cultural differences, and everyday quirks and fun moments I feel living in the Philippines is something that hasn't really been done before. While living in the Philippines, I've had many moments where I thought, 'This is so Filipino,' or 'This feeling is interesting.' For people living there, these things might be ordinary, but from an outsider's perspective, they can be very attractive or relatable. I believe it's very meaningful to be able to deliver such 'undefined cultures' in an entertaining way. First, I want to create something that people in the Philippines can thoroughly enjoy, and beyond that, I'd be happy if this project could become a catalyst for spreading across countries. I'm also very excited to see what kind of 'relatable situations' and 'bugs' we will encounter."