WIT COLLECTIVE and COUXU Entertainment Launch 'GLOOP', a Joint Project to Turn Global 'Undefined Culture' into Entertainment
As the first step, they have appointed 'Fumiya,' a Japanese influencer with immense popularity in the Philippines, to launch a series of AI short animations.
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- 📰 Published: March 31, 2026 at 20:00
WIT COLLECTIVE LLC. (Headquarters: Minato-ku, Tokyo; CEO: Satoshi Oshima), which produces 'heart-moving' entertainment using generative AI technology, and COUXU Entertainment Inc. (Headquarters: Tokyo; Representative Director: Akihiko Omura), which handles overseas promotion and creator management for Japanese products, are launching a joint project called 'GLOOP,' a culture-observational entertainment IP.
1. Background of the Project
There are many 'habits that cannot be fixed even if one wants to' and 'cultural bugs that cannot be put into words' unique to each country. Both companies launched this project with the desire to visualize these 'undefined cultures' through the power of entertainment and foster a culture where people can laugh and forgive each other's repetitive habits and contradictions.
By combining COUXU Entertainment's global promotion and business development capabilities with WIT COLLECTIVE's high-quality AI video production technology and IP production expertise, we will create an entirely new entertainment IP that spans across the globe.
2. Overview of the Joint Project 'GLOOP'
Catchphrase: Give a name to the nameless bug. Give it love.
'GLOOP' is a culture-observational entertainment IP that visualizes 'relatable moments' and 'unavoidable habits' from around the world as 'bug characters,' which are then named and cataloged by influencers from each country.
The content is presented in a 1-minute short animation format per episode, where the protagonist, a YouTuber, discovers and names 'relatable bug characters' hidden in daily life, turning them into badges and registering them in a guidebook. We deliver a unique type of content that sits between entertainment and documentary.
3. Roles and Strengths of Both Companies
COUXU Entertainment Inc.: Product placement, corporate partnerships, global expansion strategy, SNS operation.
WIT COLLECTIVE LLC.: Concept design, character development, AI short animation production, IP management, overall supervision.
4. First Phase: Short Animation Distribution Featuring Top Philippine Influencer 'Fumiya'
As the first step of this project, we have appointed 'Fumiya,' a Japanese YouTuber with 2.28 million subscribers and immense popularity in the Philippines, as the protagonist 'GLOOPER' who observes culture.
A character modeled after Fumiya will discover unique 'relatable moments' and 'unfixable habits' hidden in daily life as bug characters and record them in a guidebook, presented as 1-minute AI short animations.
Distribution Overview: Platforms include TikTok, Instagram, and YouTube Shorts. Frequency: Scheduled for once a week.
We will first form an enthusiastic community centered on the Philippine market and optimize the content while observing fan reactions. Moving forward, starting with Fumiya, we will involve influencers from various countries to create a global entertainment IP.
5. Influencer Comment
COUXU Entertainment Inc. Co-founder: Fumiya Sankai
'This 'GLOOP' project is very interesting to me and feels like a project with new possibilities. Using animation to turn the 'relatable moments,' cultural differences, and small daily habits I feel while living in the Philippines into content is an approach that hasn't really existed before.
Living in the Philippines, there were many moments where I thought, 'This is so Filipino' or 'This feeling is interesting.'
Things that are taken for granted by locals can be very attractive or relatable when viewed from the outside. I believe it is very meaningful to be able to deliver such 'undefined culture' in a fun way through entertainment.
I want to make this something that the people of the Philippines can truly enjoy first, and I would be happy if this project becomes a trigger for it to spread across borders in the future.
I am also very much looking forward to seeing what kind of 'relatable moments' and 'bugs' I will encounter.'
1. Background of the Project
There are many 'habits that cannot be fixed even if one wants to' and 'cultural bugs that cannot be put into words' unique to each country. Both companies launched this project with the desire to visualize these 'undefined cultures' through the power of entertainment and foster a culture where people can laugh and forgive each other's repetitive habits and contradictions.
By combining COUXU Entertainment's global promotion and business development capabilities with WIT COLLECTIVE's high-quality AI video production technology and IP production expertise, we will create an entirely new entertainment IP that spans across the globe.
2. Overview of the Joint Project 'GLOOP'
Catchphrase: Give a name to the nameless bug. Give it love.
'GLOOP' is a culture-observational entertainment IP that visualizes 'relatable moments' and 'unavoidable habits' from around the world as 'bug characters,' which are then named and cataloged by influencers from each country.
The content is presented in a 1-minute short animation format per episode, where the protagonist, a YouTuber, discovers and names 'relatable bug characters' hidden in daily life, turning them into badges and registering them in a guidebook. We deliver a unique type of content that sits between entertainment and documentary.
3. Roles and Strengths of Both Companies
COUXU Entertainment Inc.: Product placement, corporate partnerships, global expansion strategy, SNS operation.
WIT COLLECTIVE LLC.: Concept design, character development, AI short animation production, IP management, overall supervision.
4. First Phase: Short Animation Distribution Featuring Top Philippine Influencer 'Fumiya'
As the first step of this project, we have appointed 'Fumiya,' a Japanese YouTuber with 2.28 million subscribers and immense popularity in the Philippines, as the protagonist 'GLOOPER' who observes culture.
A character modeled after Fumiya will discover unique 'relatable moments' and 'unfixable habits' hidden in daily life as bug characters and record them in a guidebook, presented as 1-minute AI short animations.
Distribution Overview: Platforms include TikTok, Instagram, and YouTube Shorts. Frequency: Scheduled for once a week.
We will first form an enthusiastic community centered on the Philippine market and optimize the content while observing fan reactions. Moving forward, starting with Fumiya, we will involve influencers from various countries to create a global entertainment IP.
5. Influencer Comment
COUXU Entertainment Inc. Co-founder: Fumiya Sankai
'This 'GLOOP' project is very interesting to me and feels like a project with new possibilities. Using animation to turn the 'relatable moments,' cultural differences, and small daily habits I feel while living in the Philippines into content is an approach that hasn't really existed before.
Living in the Philippines, there were many moments where I thought, 'This is so Filipino' or 'This feeling is interesting.'
Things that are taken for granted by locals can be very attractive or relatable when viewed from the outside. I believe it is very meaningful to be able to deliver such 'undefined culture' in a fun way through entertainment.
I want to make this something that the people of the Philippines can truly enjoy first, and I would be happy if this project becomes a trigger for it to spread across borders in the future.
I am also very much looking forward to seeing what kind of 'relatable moments' and 'bugs' I will encounter.'
FAQ
What is GLOOP?
It is a culture-observational entertainment IP that visualizes and catalogs 'relatable moments' and 'habits' from around the world as 'bug characters'.
Why start in the Philippines?
Because we can leverage the massive popularity of Japanese YouTuber 'Fumiya' in the Philippines to build an enthusiastic community.
What is the distribution format?
It will be distributed as 1-minute AI short animations on platforms like TikTok and YouTube Shorts, scheduled for weekly release.