Winter Heart Co., Ltd. (Car-Neb) Aims to Realize a Society Where Everyone Can Own a Car by Providing New Car Discount Information
Winter Heart Co., Ltd. aims to support car ownership by providing expert new car discount information to help consumers cope with rising costs.
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- 📰 Published: April 2, 2026 at 04:44
We support the 'April Dream' initiative, which aims to make April 1st a day to share dreams. This press release is the dream of the 'Used Car Division of Winter Heart Co., Ltd. (Car-Neb).'
[Image: Mitsubishi Delica D5]
Starting today, April 1st, the prices of various products, including food, have increased, which has been widely reported in the news.
Similarly, the cost of purchasing and maintaining a car has become more burdensome than ever before.
Rising Car Maintenance Costs
Recently, the rise in gasoline prices and voluntary insurance premiums has become a hot topic.
Gasoline prices are soaring, hitting record highs.
On March 18, 2026, the Oil Information Center announced that the national average price of regular gasoline (as of the 16th) was 190.8 yen per liter, 29.0 yen higher than the previous week, marking an all-time high.
Voluntary insurance premiums have increased significantly.
Among the four major non-life insurance companies, Tokio Marine & Nichido will raise premiums by an average of 8.5% nationwide starting in October 2025. The remaining three companies—Sompo Japan, Mitsui Sumitomo Insurance, and Aioi Nissay Dowa Insurance—will raise premiums by an average of 6–7.5% starting in January 2026.
Significant Rise in New Car Prices
Not only maintenance costs but also new car prices for many models have reached nearly 1.5 times what they were 20 years ago. Even for light cars (kei-cars), it is not uncommon for models to exceed 2 million yen. The new Delica Mini, released the year before last, is priced at 2.9 million yen.
As described, both maintenance and purchase costs for automobiles continue to rise. In rural areas, cars are essential for commuting, shopping, and visiting hospitals, making them a necessity of life. However, with the rising costs of other daily necessities like food, purchasing and maintaining a car is not easy.
New Cars Can Be Purchased Cheaper Through Negotiation
In Japan, there is a business custom of negotiating prices when purchasing a car. For new cars, depending on the model, a discount of 500,000 yen is possible through negotiation. By negotiating effectively, you can significantly reduce the burden of purchasing a new car.
The Dream of Yoshio Saito, New Car Discount Expert at Winter Heart Co., Ltd. (Car-Neb)
Yoshio Saito of Winter Heart Co., Ltd. operates the specialized site 'Car-Neb,' which publishes discount information for each car model. To realize a society where everyone who needs a car can own one, we support new car purchases by providing discount information.
[Examples of Car-Neb content]
- Market price and information on discounts for the new Spacia/Custom/Gear
- Discounts for the new Honda Step WGN/Spada
- Discount rates, targets, and negotiation examples for the Honda N-BOX/Custom/JOY
Introduction to Yoshio Saito of Winter Heart Co., Ltd.
Yoshio Saito is an expert in new car discount information, well-versed in car price negotiations. In addition to Car-Neb, he operates the following car sites and social media accounts.
[Car sites operated by Yoshio Saito]
- New car discount information by Yoshio Saito, Winter Heart Co., Ltd.
- New and used car information center
[Social Media]
X (formerly Twitter), Facebook, LinkedIn, Wantedly, Instagram
[Company Information]
Winter Heart Co., Ltd.
Address: 2-6-8 Chiyoda, Yotsukaido City, Chiba Prefecture
TEL: 043-421-3363
[Image: Mitsubishi Delica D5]
Starting today, April 1st, the prices of various products, including food, have increased, which has been widely reported in the news.
Similarly, the cost of purchasing and maintaining a car has become more burdensome than ever before.
Rising Car Maintenance Costs
Recently, the rise in gasoline prices and voluntary insurance premiums has become a hot topic.
Gasoline prices are soaring, hitting record highs.
On March 18, 2026, the Oil Information Center announced that the national average price of regular gasoline (as of the 16th) was 190.8 yen per liter, 29.0 yen higher than the previous week, marking an all-time high.
Voluntary insurance premiums have increased significantly.
Among the four major non-life insurance companies, Tokio Marine & Nichido will raise premiums by an average of 8.5% nationwide starting in October 2025. The remaining three companies—Sompo Japan, Mitsui Sumitomo Insurance, and Aioi Nissay Dowa Insurance—will raise premiums by an average of 6–7.5% starting in January 2026.
Significant Rise in New Car Prices
Not only maintenance costs but also new car prices for many models have reached nearly 1.5 times what they were 20 years ago. Even for light cars (kei-cars), it is not uncommon for models to exceed 2 million yen. The new Delica Mini, released the year before last, is priced at 2.9 million yen.
As described, both maintenance and purchase costs for automobiles continue to rise. In rural areas, cars are essential for commuting, shopping, and visiting hospitals, making them a necessity of life. However, with the rising costs of other daily necessities like food, purchasing and maintaining a car is not easy.
New Cars Can Be Purchased Cheaper Through Negotiation
In Japan, there is a business custom of negotiating prices when purchasing a car. For new cars, depending on the model, a discount of 500,000 yen is possible through negotiation. By negotiating effectively, you can significantly reduce the burden of purchasing a new car.
The Dream of Yoshio Saito, New Car Discount Expert at Winter Heart Co., Ltd. (Car-Neb)
Yoshio Saito of Winter Heart Co., Ltd. operates the specialized site 'Car-Neb,' which publishes discount information for each car model. To realize a society where everyone who needs a car can own one, we support new car purchases by providing discount information.
[Examples of Car-Neb content]
- Market price and information on discounts for the new Spacia/Custom/Gear
- Discounts for the new Honda Step WGN/Spada
- Discount rates, targets, and negotiation examples for the Honda N-BOX/Custom/JOY
Introduction to Yoshio Saito of Winter Heart Co., Ltd.
Yoshio Saito is an expert in new car discount information, well-versed in car price negotiations. In addition to Car-Neb, he operates the following car sites and social media accounts.
[Car sites operated by Yoshio Saito]
- New car discount information by Yoshio Saito, Winter Heart Co., Ltd.
- New and used car information center
[Social Media]
X (formerly Twitter), Facebook, LinkedIn, Wantedly, Instagram
[Company Information]
Winter Heart Co., Ltd.
Address: 2-6-8 Chiyoda, Yotsukaido City, Chiba Prefecture
TEL: 043-421-3363
FAQ
What is Car-Neb?
It is an information site operated by Yoshio Saito, an expert in new car discounts, providing market price data and negotiation techniques for various car models.
Why can new cars be bought at a discount?
In Japan, there is a business custom of price negotiation, allowing for significant discounts of hundreds of thousands of yen depending on the model and negotiation skills.
What is the purpose of this initiative?
To realize a society where everyone can own a car, despite rising purchase and maintenance costs for vehicles, which are essential for daily life.