WILLs Inc. (HQ: Minato-ku, Tokyo; CEO: Mitsuo Sugimoto), an IR support company connecting investors and listed companies, announces that Atrae Inc. (HQ: Minato-ku, Tokyo; CEO: Yoshihide Arai) will introduce the 'Digital Yutai Club,' a digital shareholder management platform that combines a point-based shareholder benefit system with electronic shareholder information services, upon establishing its new shareholder benefit program.

The program will commence for shareholders listed or recorded on Atrae's shareholder registry as of the end of October 2026. In the first fiscal year of this program's introduction, there will be no continuous holding period requirement, and all shareholders holding 5 units (500 shares) or more will be awarded shareholder benefit points.

Purpose of Establishing the New Shareholder Benefit Program

① To provide returns to Atrae's shareholders ② To strengthen dialogue with Atrae's shareholders and promote the DX of shareholder management

About the Digital Yutai Club

The 'Digital Yutai Club' is a digital shareholder benefit platform that inherits the know-how of the 'Premium Yutai Club.' It is a service that even growth companies with limited resources can operate, with costs consisting only of a flat fee and the cost of exercised points.

Furthermore, by offering a point exchange lineup enriched with 'e-money and point benefits,' which have been in high demand in recent years, and a UI/UX optimized for smartphones, it provides a highly convenient shareholder benefit for investors and supports the maximization of corporate value for adopting companies.

Atrae's shareholders can exchange their points for various products and services, including carefully selected gourmet foods and home appliances, on a special members-only website. The awarded shareholder benefit points can be used for exchange with e-money such as Amazon Gift Cards*, as well as various other products.

When exchanging for e-money (Amazon Gift Cards), points can be exchanged at a rate of 1 point = 1 yen equivalent, in denominations of 100, 500, 1,000, and 5,000 yen.

For more details on the Digital Yutai Club, please refer to the following dedicated site.

[About the Digital Yutai Club] https://biz.premium-yutaiclub.jp/digital/

Points can also be exchanged for 'WILLsCoin,' a common shareholder benefit coin that can be combined with benefit points from other companies that have introduced the Premium Yutai Club. The combined 'WILLsCoin' can be used on the 'Premium Yutai Club PORTAL' (https://portal.premium-yutaiclub.jp/) to exchange for a wider range of benefits such as accommodation tickets and fine wines, or for hometown tax donations. (https://premium-yutaiclub.satori.site/furusato)

Shareholder Benefit Point Table (1 point ≈ 1 yen)

[Granting Conditions]

- First Year (2026): As this is the first year of the program's introduction, there is no continuous holding period requirement for the first time only. Points will be awarded based on the number of shares held as of the end of October 2026, as per the [Shareholder Benefit Point Table] above, conditional on being listed or recorded as a shareholder holding 5 units (500 shares) or more on the shareholder registry of October 31, 2026.

- From 2027 Onwards (Continuous Holding Condition): Points will be awarded if a shareholder is listed or recorded with the same shareholder number for three consecutive times or more on the shareholder registries of the end of October of the previous year (start date), the end of April of the current year, and the end of October of the current year when the points are finalized, and has continuously held 500 shares or more. Please be aware that if the shareholder number changes due to a full sale of shares, use of a securities lending service, a name change to someone other than the shareholder, or inheritance, etc., before the rights record date at the end of October of the current year, shareholder benefit points will not be awarded. The number of points awarded to shareholders who meet the continuous holding condition will be determined according to the number of shares held at the end of October of the current year, as per the [Shareholder Benefit Point Table] above.

- Please note that shareholder benefit points cannot be carried over to the next fiscal year.

The special members-only website is scheduled to be launched in December 2026.

Any changes to the content of the shareholder benefit program will be promptly disclosed and announced.

◆ About Atrae Inc.

Atrae Inc. operates the success-fee-based IT job change site 'Green' and the organizational improvement tool 'Wevox.' For details on their business, please refer to the following website. (https://atrae.co.jp/)

◆ About WILLs Inc.

WILLs Inc. provides IR services to over 600 listed companies in Japan, for domestic and international institutional investors and individuals.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: Amazon
  • Products / services: WILLsCoin