What is the content of the free material published by WillNext?

It is a guidebook that explains the methods from designing to implementing and measuring the effectiveness of 'content recruitment', which involves attracting candidates through owned media, videos, and SEO without relying on job ads.

Who is this material intended for?

It is recommended for recruitment managers who want to reduce job ad expenses, those who want to start a recruitment blog or video content but don't know where to start, and HR managers who want to create a recruitment system using SEO.

What kind of company is WillNext Corporation?

It is a human resources and organizational consulting company that supports decision-making for individuals and organizations. They provide comprehensive services including career design, job change and side job support, and organizational transformation support.

What is included in the design of recruitment content?

It includes employee interviews, job introductions, video content production flow, SEO keyword selection, article structure templates, monthly operation calendars, and KPI design.

How can I obtain the material?

You can obtain it from the download page published by WillNext Corporation.

Willnext, Inc. Releases Free 'Owned Media Content Recruitment Guide'

Published May 22, 2026 7:00 PM ・ Updated Jun 14, 2026 7:34 AM ・ 2 min read ・ Source: PR TIMES

Announcement regarding the release of a free guide detailing how to build an in-house recruitment strategy using owned media and SEO to reduce advertising costs.

Willnext, Inc. Releases Free 'Owned Media Content Recruitment Guide'

Amidst rising recruitment advertising costs, Willnext, Inc. has released a free guide that systematizes recruitment methods where candidates 'search for' the company using articles, videos, and SEO.

### Background In response to hiring managers' struggles—such as not knowing where to start or how to maintain a sustainable system—the guide structures the entire process from planning and operation to effect measurement, making it actionable for even a single staff member.

### Key Content of the Guide - Mechanics of the 'compound interest effect' in content recruitment - Content segmentation and production workflows - SEO keyword selection and article structure templates - Smartphone-based recruitment video production and distribution workflow - Monthly operational calendar and KPI design

### About Willnext, Inc. As an HR and organizational consulting firm, we provide end-to-end support from hiring to retention and performance. We offer four core services: Willnext Academy, Willnext Design, Willnext Job, and Willnext Consulting.

[Download here](https://willnext.jp/)

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Willnext, Inc. Releases Free 'Owned Media Content Recruitment Guide'

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Willnext, Inc. Releases Free 'Owned Media Content Recruitment Guide'

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