'Upward life for everyone involved in real estate': Will Step realizes a used housing market without information asymmetry.
Will Step Co., Ltd. announced its 'April Dream' to eliminate information asymmetry and a lack of training in the real estate industry, aiming for 100% used housing transaction satisfaction by 2035.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:20
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:16 (497h 0m after Collected)
Our company supports "April Dream," an initiative that seeks to make April 1 a day for broadcasting dreams. This press release outlines the dream of Will Step Co., Ltd.
■ Background of the Dream
The real estate industry has seen an increasing trend in both the number of companies and workers year by year; however, it is a business model where a large majority, about 71%, consists of small-scale operations with four or fewer employees.
Furthermore, an independent survey of real estate workers revealed that approximately 75% of respondents answered that there is no training system for employee development, or even if there is, it is insufficient. This indicates a situation where very few companies are able to conduct careful talent development.
As a result, it is an industry with a very large number of human resources lacking in knowledge and experience, and many people start their own businesses while still in that state.
We had turned a blind eye to this fact until now, but currently, in order to reduce the number of such companies even by one, our company provides operational support as a real estate-specialized consultant to increase the number of transactions with zero regrets.
■ Our Mission: Improve the quantity and quality of the real estate industry and build cities where people can continue to live affluently.
In the current Japanese real estate industry, there still exists a massive "information gap" between professionals and general consumers, and there are also stark differences in skill levels even among professionals.
As a result, voices of regret from end-users never cease in real estate transactions, which should normally be filled with happiness.
Within the industry, know-how has become individualized and dependent on specific people, leading to the challenge that aspiring businesses cannot fully grow.
We believe that this "gap in knowledge" is the biggest factor stagnating the distribution of used housing.
Although the demand for used housing itself is still in a growth phase, it remains an industry with opaque information.
Our mission is to support the increase of companies that can reduce the dissatisfaction and anxiety of end-users as much as possible, improve the overall quality (people) and quantity (products) of the real estate industry, and increase the number of people who can live comfortable and affluent lives.
■ The Thoughts Put into Our Company Name
We aim to rationalize used housing transaction prices by 2035 and achieve 100% transaction satisfaction for the companies we support. Our company name, WILL STEP, embodies the intention of "We will step up" (climbing towards the future together with our peers).
We: Rather than individual play, sharing value with many colleagues and partners to create a synergistic effect.
Will (To the future): Not settling for the status quo, but always looking ahead to a bright future 10 or 20 years from now.
■ Background of the Dream
The real estate industry has seen an increasing trend in both the number of companies and workers year by year; however, it is a business model where a large majority, about 71%, consists of small-scale operations with four or fewer employees.
Furthermore, an independent survey of real estate workers revealed that approximately 75% of respondents answered that there is no training system for employee development, or even if there is, it is insufficient. This indicates a situation where very few companies are able to conduct careful talent development.
As a result, it is an industry with a very large number of human resources lacking in knowledge and experience, and many people start their own businesses while still in that state.
We had turned a blind eye to this fact until now, but currently, in order to reduce the number of such companies even by one, our company provides operational support as a real estate-specialized consultant to increase the number of transactions with zero regrets.
■ Our Mission: Improve the quantity and quality of the real estate industry and build cities where people can continue to live affluently.
In the current Japanese real estate industry, there still exists a massive "information gap" between professionals and general consumers, and there are also stark differences in skill levels even among professionals.
As a result, voices of regret from end-users never cease in real estate transactions, which should normally be filled with happiness.
Within the industry, know-how has become individualized and dependent on specific people, leading to the challenge that aspiring businesses cannot fully grow.
We believe that this "gap in knowledge" is the biggest factor stagnating the distribution of used housing.
Although the demand for used housing itself is still in a growth phase, it remains an industry with opaque information.
Our mission is to support the increase of companies that can reduce the dissatisfaction and anxiety of end-users as much as possible, improve the overall quality (people) and quantity (products) of the real estate industry, and increase the number of people who can live comfortable and affluent lives.
■ The Thoughts Put into Our Company Name
We aim to rationalize used housing transaction prices by 2035 and achieve 100% transaction satisfaction for the companies we support. Our company name, WILL STEP, embodies the intention of "We will step up" (climbing towards the future together with our peers).
We: Rather than individual play, sharing value with many colleagues and partners to create a synergistic effect.
Will (To the future): Not settling for the status quo, but always looking ahead to a bright future 10 or 20 years from now.