New Display Plate Released for "Fire Shoka Stick," Which Has Sold Over 60,000 Units in Japan! Minimizing Damage Through "Visualization" to Prevent Delays in Initial Response
TCL Corporation, a subsidiary of White House Co., Ltd., has launched a new 'FSS Fire Extinguishing Tool Plate' for its 'Fire Shoka Stick,' a next-generation fire extinguisher that has sold over 60,000 units in Japan. The plate aims to 'visualize' the extinguisher's location and usage to lower the psychological barrier to initial fire suppression, thereby minimizing potential damage during a fire. The product is designed to address the common problems of people not knowing where an extinguisher is or how to use it in an emergency.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 17:34 (6h 2m after Collected)
TCL Corporation (Headquarters: Nagoya, Aichi; President: Fumio Kimura), a subsidiary of the imported car and automotive parts seller White House Co., Ltd., has announced the new release of the "FSS Fire Extinguishing Tool Plate." This plate is designed for the next-generation initial fire extinguishing tool, the "Fire Shoka Stick (FSS)," which has surpassed 60,000 units in cumulative domestic sales. As we head into the season of frequent dry-weather fires, this product aims to lower the psychological barrier to initial fire suppression and contribute to minimizing damage by "visualizing" the location and usage of the extinguishing tool.
What is the FIRE SHOKA STICK?
Developed in Italy and introduced to Japan in 2024, the Fire Shoka Stick has sold over 60,000 units. Unlike conventional fire extinguishers that spray powder or chemical agents, it is a revolutionary extinguishing tool that can put out fires without soiling the surrounding area by emitting a harmless gas (inert gas) to deplete oxygen. Weighing only 365g, it is lightweight and compact enough to be portable and easy to have on hand, allowing for quick initial fire suppression.
- Product Details: https://shoka-stick.jp/
- Product Description Video: https://youtu.be/1AxLt4Sjqss
Introducing the New "FSS Fire Extinguishing Tool Display Plate"
At actual disaster sites, psychological and visual hurdles such as "I don't know where the fire extinguisher is" and "I hesitate because I don't know how to use it" often lead to delays in the initial response. A paradigm shift from "just installing fire extinguishers" to "creating an environment where they can be used reliably" is urgently needed.
The "FSS Fire Extinguishing Tool Display Plate" Achieves "Visualization" of Initial Fire Suppression
To solve these on-site issues, the "FSS Fire Extinguishing Tool Display Plate" was newly developed. By clearly indicating the location and usage of the fire extinguishing tool, it reduces the psychological hurdles during a fire and encourages a swift transition to initial fire suppression actions.
FSS Fire Extinguishing Tool Display Plate Series
Features of the "FSS Fire Extinguishing Tool Display Plate"
- Design that Intuitively Prompts Initial Fire Suppression Action
It "visualizes" the presence and usage of the fire extinguishing tool, eliminating hesitation in emergencies.
- Four Types to Suit the Environment
Four package types of display plates are available to enhance visibility and convenience, designed to be combined with various holders for 1, 3, or 6 FSS units, depending on the scale and use of the facility (offices, hotels, schools, hospitals, residences, factories, etc.).
- Constant Reminder of Disaster Preparedness
By being permanently displayed, it raises daily disaster preparedness awareness and can also be used as educational material for disaster prevention in schools and businesses.
*Image shows: Fire Extinguishing Tool Display Plate + 6 FSS100 units + 5-unit holder + Twin Power package
Expected Installation Locations
Municipal government buildings/public facilities, elementary/junior high/high schools/universities/childcare facilities, business offices/factories/warehouses, commercial/welfare facilities, hospitals, hotels, etc.
Comment from the Disaster Prevention Manager
"The 'existence' of a fire extinguisher and it 'being used' are separate issues. We want to increase the success rate of initial fire suppression through this display." (Nakamura, Disaster Prevention Business, TCL Corporation (Disaster Prevention Specialist/Fire Equipment Engineer))
What is the FIRE SHOKA STICK?
Developed in Italy and introduced to Japan in 2024, the Fire Shoka Stick has sold over 60,000 units. Unlike conventional fire extinguishers that spray powder or chemical agents, it is a revolutionary extinguishing tool that can put out fires without soiling the surrounding area by emitting a harmless gas (inert gas) to deplete oxygen. Weighing only 365g, it is lightweight and compact enough to be portable and easy to have on hand, allowing for quick initial fire suppression.
- Product Details: https://shoka-stick.jp/
- Product Description Video: https://youtu.be/1AxLt4Sjqss
Introducing the New "FSS Fire Extinguishing Tool Display Plate"
At actual disaster sites, psychological and visual hurdles such as "I don't know where the fire extinguisher is" and "I hesitate because I don't know how to use it" often lead to delays in the initial response. A paradigm shift from "just installing fire extinguishers" to "creating an environment where they can be used reliably" is urgently needed.
The "FSS Fire Extinguishing Tool Display Plate" Achieves "Visualization" of Initial Fire Suppression
To solve these on-site issues, the "FSS Fire Extinguishing Tool Display Plate" was newly developed. By clearly indicating the location and usage of the fire extinguishing tool, it reduces the psychological hurdles during a fire and encourages a swift transition to initial fire suppression actions.
FSS Fire Extinguishing Tool Display Plate Series
Features of the "FSS Fire Extinguishing Tool Display Plate"
- Design that Intuitively Prompts Initial Fire Suppression Action
It "visualizes" the presence and usage of the fire extinguishing tool, eliminating hesitation in emergencies.
- Four Types to Suit the Environment
Four package types of display plates are available to enhance visibility and convenience, designed to be combined with various holders for 1, 3, or 6 FSS units, depending on the scale and use of the facility (offices, hotels, schools, hospitals, residences, factories, etc.).
- Constant Reminder of Disaster Preparedness
By being permanently displayed, it raises daily disaster preparedness awareness and can also be used as educational material for disaster prevention in schools and businesses.
*Image shows: Fire Extinguishing Tool Display Plate + 6 FSS100 units + 5-unit holder + Twin Power package
Expected Installation Locations
Municipal government buildings/public facilities, elementary/junior high/high schools/universities/childcare facilities, business offices/factories/warehouses, commercial/welfare facilities, hospitals, hotels, etc.
Comment from the Disaster Prevention Manager
"The 'existence' of a fire extinguisher and it 'being used' are separate issues. We want to increase the success rate of initial fire suppression through this display." (Nakamura, Disaster Prevention Business, TCL Corporation (Disaster Prevention Specialist/Fire Equipment Engineer))