Fermented Sweets Brand SHIRO-SORA Launches New Charcoal Ice Cream 'COJI-CRÉME' Supervised by Model/Actress Kaiya Kawasaki

Fermented sweets brand 'SHIRO-SORA' has commenced sales of its new product, 'COJI-CRÉME' (charcoal ice cream), developed with the sensibility of model and actress Kaiya Kawasaki, who is active both domestically and internationally. 'COJI-CRÉME' was developed under the theme of 'making every day freer and more comfortable,' representing a new style of ice cream. It uses trendy edible charcoal, featuring an impressive black color and refined packaging design. The product aims for a presence unlike any previous ice cream, integrating taste, worldview, and experiential value. Key features include a novel worldview centered on charcoal, refreshing the image of ice cream with its black visual. It also offers a new proposal for a health-conscious era, providing a 'guilt-free enjoyment' and 'self-chosen option.' The product embodies Kaiya Kawasaki's vibrant and free sensibility, creating an ice cream with unprecedented individuality and presence. It is priced at 4,800 yen for a pack of six (excluding frozen shipping) and was launched on April 14, 2026. SHIRO-SORA plans to continue proposing new value in the food world through innovative product development.