Temu Joins IACC for Intellectual Property Protection - Strengthening Industry Collaboration
Global marketplace Temu announced its membership in the International AntiCounterfeiting Coalition (IACC) to strengthen IP protection, highlighting its proactive monitoring of 38 million images and a 99.9% rapid takedown rate.
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- 📰 Published: April 16, 2026 at 00:30
- 🔍 Collected: April 15, 2026 at 16:01
- 🤖 AI Analyzed: April 19, 2026 at 11:29 (91h 27m after Collected)
Global online marketplace Temu announced on the 14th local time in Boston, US, that it has joined the International AntiCounterfeiting Coalition (IACC), an international organization dedicated to combating counterfeiting and piracy. The IACC is a network involving over 250 companies and organizations across more than 40 countries and regions. This membership represents the latest effort in Temu's intellectual property (IP) protection program, which it has been strengthening since its launch in 2022.
Temu joins as a General Member of the IACC, aiming to enhance collaboration with brand companies, industry associations, and regulatory authorities. Through participation in cross-industry working groups and sharing insights, Temu will co-drive initiatives to bolster IP and consumer protection.
This IACC membership further develops the existing partnership between Temu and the organization. In May 2025, Temu signed a Memorandum of Understanding (MOU) with the IACC and participated as a founding member of the 'Marketplace Advisory Council (MAC),' a cross-industry forum comprising online marketplaces, payment providers, and global brands.
IACC President Bob Barchiesi commented:
"We are thrilled to welcome Temu as a member of the IACC and are very pleased with their continuous efforts to strengthen IP protection. Combating counterfeit goods requires cross-industry collaboration. The IACC provides a platform for stakeholders to cooperate and share best practices. We look forward to Temu actively participating in our network and contributing to the realization of a safer and more reliable online ecosystem."
A spokesperson for Temu stated:
"IP protection is essential in building a marketplace trusted by both consumers and brands. This IACC membership demonstrates our ongoing commitment to IP protection. We look forward to further deepening our constructive collaboration with industry peers and stakeholders."
Intellectual Property Protection Initiatives
Temu's IP protection framework covers the entire platform process, from seller vetting and pre-listing product screening to 24/7 post-listing monitoring. Its proactive monitoring database registers information on over 6,700 brands and utilizes more than 38 million images and over 9 million keywords for surveillance. Furthermore, over 99.9% of takedown requests are processed within 3 business days, with an average response time of less than one business day.
Additionally, through the 'Brand Guardian Initiative' launched in April 2024, Temu works directly with over 1,500 brands, providing enforcement tools, personalized support, and regular data insights.
About Temu
Temu is an online marketplace connecting consumers with millions of sellers, manufacturers, and brands worldwide. Operating in over 90 markets, it aims to enrich people's lives by offering high-quality products at affordable prices. Since launching in the US in September 2022, Temu has been committed to providing quality goods at accessible prices so both consumers and sellers can fulfill their dreams. Launched in Japan in July 2023, it has received positive feedback from consumers for its wide selection and affordability driven by an efficient supply chain.
Temu joins as a General Member of the IACC, aiming to enhance collaboration with brand companies, industry associations, and regulatory authorities. Through participation in cross-industry working groups and sharing insights, Temu will co-drive initiatives to bolster IP and consumer protection.
This IACC membership further develops the existing partnership between Temu and the organization. In May 2025, Temu signed a Memorandum of Understanding (MOU) with the IACC and participated as a founding member of the 'Marketplace Advisory Council (MAC),' a cross-industry forum comprising online marketplaces, payment providers, and global brands.
IACC President Bob Barchiesi commented:
"We are thrilled to welcome Temu as a member of the IACC and are very pleased with their continuous efforts to strengthen IP protection. Combating counterfeit goods requires cross-industry collaboration. The IACC provides a platform for stakeholders to cooperate and share best practices. We look forward to Temu actively participating in our network and contributing to the realization of a safer and more reliable online ecosystem."
A spokesperson for Temu stated:
"IP protection is essential in building a marketplace trusted by both consumers and brands. This IACC membership demonstrates our ongoing commitment to IP protection. We look forward to further deepening our constructive collaboration with industry peers and stakeholders."
Intellectual Property Protection Initiatives
Temu's IP protection framework covers the entire platform process, from seller vetting and pre-listing product screening to 24/7 post-listing monitoring. Its proactive monitoring database registers information on over 6,700 brands and utilizes more than 38 million images and over 9 million keywords for surveillance. Furthermore, over 99.9% of takedown requests are processed within 3 business days, with an average response time of less than one business day.
Additionally, through the 'Brand Guardian Initiative' launched in April 2024, Temu works directly with over 1,500 brands, providing enforcement tools, personalized support, and regular data insights.
About Temu
Temu is an online marketplace connecting consumers with millions of sellers, manufacturers, and brands worldwide. Operating in over 90 markets, it aims to enrich people's lives by offering high-quality products at affordable prices. Since launching in the US in September 2022, Temu has been committed to providing quality goods at accessible prices so both consumers and sellers can fulfill their dreams. Launched in Japan in July 2023, it has received positive feedback from consumers for its wide selection and affordability driven by an efficient supply chain.