Delivery Cleaning Service "Lenet" Surpasses 600,000 Members! Survey Shows Nearly 40% Have Changed Their Approach to Clothing Due to Rising Prices

The delivery cleaning service "Lenet" has exceeded 600,000 cumulative members. A company survey reveals that due to inflation, nearly 40% of people have changed their clothing care habits, opting to cherish and wear single items for longer.
Press ReleaseNQ 93/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
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Whiteplus Inc.'s delivery cleaning service, "Lenet," announced it has surpassed 600,000 members. A survey conducted by the company found that about 40% of consumers have changed their habits regarding clothing over the past three years, with rising prices being the primary catalyst. This trend shows people are buying fewer clothes and taking better care of them. However, the survey also highlighted that 7 out of 10 people have experienced laundry mishaps at home, such as color fading or shrinking. Lenet aims to solve these issues of time and risk, supporting a lifestyle where cherished clothes are worn longer, which has earned them the trust of their growing user base.

FAQ

How many members does the delivery cleaning service Lenet have?

Lenet has surpassed 600,000 cumulative members.

What did Lenet's survey reveal about consumer behavior?

The survey found that nearly 40% of people have changed their clothing purchasing and care habits in the last three years, with almost 70% of that group citing rising prices and a desire to save money as the primary reason.

What are the common problems people face when washing clothes at home?

According to the survey, 70.5% of people have experienced failures with home laundry. The most common issues are color fading or bleeding (46.1%), shrinking (37.7%), and fabric damage or pilling (30.1%).

How much time do people spend on clothing care annually?

The survey estimates that people spend an average of 65 minutes per week on clothing care, which amounts to about 57 hours per year, equivalent to a time cost of approximately 85,000 JPY.

What campaign is Lenet running to celebrate its 600,000 member milestone?

Lenet is offering a campaign for first-time users with discounts up to 30% off, and a separate campaign for existing members to share their stories for a chance to win prizes like premium hangers.

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