“Adding the Value of 'Clean' to Second-hand Clothes.” Pop-up Store “FUKU BATON by Lenet,” Featuring Only Professionally Cleaned Used Clothing, to be Held in Meiji Jingumae from 4/24 to 4/26
White Plus Inc. and KLD Inc. will host a pop-up store, "FUKU BATON by Lenet," from April 24-26, 2026, at HATTO COFFEE in Meiji Jingumae, featuring only second-hand clothing that has been professionally cleaned by the宅配クリーニング service "Lenet." The event aims to address consumer concerns about the cleanliness of used apparel by offering a "feels good, even though it's second-hand" experience. The store will feature popular domestic and international brands, as well as personal items from famous influencer MB and the pro-dance team Valuence Infinities.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:30
- 🔍 Collected: April 14, 2026 at 12:01
- 🤖 AI Analyzed: April 14, 2026 at 20:46 (8h 44m after Collected)
White Plus Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Takayuki Inoshita; hereinafter "the Company") and KLD Inc. (Headquarters: Itoshima-shi, Fukuoka; CEO: Kenta Ito; hereinafter "KLD") are pleased to announce the opening of "FUKU BATON by Lenet," a pop-up store featuring only second-hand clothing that has been fully cleaned by the宅配クリーニング service "Lenet." The event will be held for three days from Friday, April 24, 2026, to Sunday, April 26, 2026, at "HATTO COFFEE" in Meiji Jingumae.
This pop-up store was planned under the concept of "Adding the Value of 'Clean' to Second-hand Clothes," providing an opportunity for customers to see and handle reused items cleaned by the宅配クリーニング service "Lenet." In addition to offering a wide range of popular domestic and international brand items, the event will feature a Special FEATURE where personal items from famous influencer MB (fashion designer/author) and Valuence Infinities (pro-dance team) will be sold in-store.
・Event Name: FUKU BATON by Lenet Pop-up Store
・Dates: Friday, April 24, 2026 – Sunday, April 26, 2026, 11:00 AM – 7:00 PM
・Location: HATTO COFFEE, Meiji Jingumae (2-18-19 Jingu-mae, Shibuya-ku, Tokyo)
・Special Website: https://popup.fukubaton.jp
Background of the Pop-up Store
In recent years, the reuse market has been rapidly expanding due to the proliferation of flea market apps and second-hand sales services. However, many buyers feel anxious about the "condition of use by the previous owner" and "cleanliness," which has created a structural barrier to the growth of the reuse market.
According to an initial survey (*), the top three anxieties for buyers of used clothing were all related to "cleanliness," such as stains, damage, and odors, with a total of 70.6% of respondents feeling some form of anxiety.
Amid comments like "I'm interested in second-hand clothes, but I'm worried about their condition and smell" and "I don't know if I can wear them comfortably," we wanted to leverage the cleaning quality that Lenet has cultivated to deliver a "feels good, even though it's second-hand" experience. This led to the planning of a pop-up store featuring only professionally cleaned used clothing.
*"Survey on Attitudes and Realities of Clothing Reuse" (Please see the survey release here)
・Survey Method: Internet survey
・Survey Target: Men and women in their teens to 60s nationwide
・Valid Responses: 1,000
・Survey Date: March 13, 2026
Features of the Pop-up Store
Unlike typical second-hand sales, we will only sell reused items that have been professionally cleaned.
・Professional Cleaning
Each item is inspected one by one and carefully cleaned and finished by the宅配クリーニング service "Lenet," which has been in business for 17 years.
・Carefully Selected Brand Items, A Special Encounter Only Here
We have a large selection of popular domestic and international brand items. Enjoy a once-in-a-lifetime encounter with one-of-a-kind items at our pop-up store where you can actually try them on.
・An Eco-friendly, High-Quality Choice
Sustainable fashion for the new era, where high-quality brand items are cherished for a long time through reuse.
・Personal Items from Famous Influencers for Sale
Personal items from MB (fashion designer/author) and Valuence Infinities (pro-dance team) will also be sold in-store. (All personal items are professionally cleaned by Lenet before being sold.)
・Pop-up Store Special Coupon Information
Admission to the pop-up store is free and no reservation is required for anyone to visit.
By registering your email address in advance, you will receive a 1,000 yen OFF coupon that can be used on purchases of 10,000 yen or more (tax included) at the pop-up store.
https://forms.gle/HNTPwq4N8R56jZRDA
Event Overview (Location & Schedule)
Event Name: FUKU BATON by Lenet Pop-up Store
Dates: Friday, April 24, 2026 – Sunday, April 26, 2026
Hours: 11:00 AM – 7:00 PM
Venue: HATTO COFFEE, Meiji Jingumae
Address: 2-18-19 Jingu-mae, Shibuya-ku, Tokyo 150-0001
Special Website: https://popup.fukubaton.jp
Access:
10-minute walk from Harajuku Station on the JR Yamanote Line
8-minute walk from Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin Lines
▼Special FEATURE
Fashion designer/author MB will be putting up 10 pieces of his personal clothing for sale. MB's items will also be cleaned by Lenet and sold in the store. (MB will not be present at the event.)
▼Special GUEST
The pro-dance team "Valuence Infinities" will also participate. They regularly use Lenet for cleaning their dance costumes, and for this event, members' personal items will also be cleaned and put up for sale. On Saturday, April 25, MASSA, a member who also designs the team's costumes, is scheduled to visit the store.
▼Pop-up Store Special Coupon Information (SPECIAL COUPON)
By registering your email address, we will send you a 1,000 yen OFF coupon (tax included) for use on in-store purchases of 10,000 yen or more (tax included).
We will also send you information about the event and scheduled new arrivals, so please register.
Coupon Information URL: https://forms.gle/HNTPwq4N8R56jZRDA
About the Operation
"FUKU BATON by Lenet" is a service jointly operated by White Plus Inc. and KLD Inc. Operations related to the antique business license are handled by KLD Inc.
Passing on sleeping clothes to the next person — About "FUKU BATON"
"FUKU BATON" is a mail-in consignment service based on the concept of "properly passing on the value of clothes to the next person (BATON)," allowing customers to easily and carefully have their brand fashion items sleeping in their closets collected and appraised.
All purchased items are professionally cleaned and maintained by the宅配クリーニング service "Lenet." By resolving the "anxiety about cleanliness" revealed by this survey, we connect items to their next owner.
URL: https://fukubaton.jp
▶ To the next person, professionally cleaned and maintained
All purchased items undergo cleaning and maintenance by Lenet. We properly pass on the value of brand items to the next person by resolving anxieties about "stains, odors, and damage."
▶ Easily "BATON" sleeping clothes with mail-in consignment
From collection to appraisal, the process is completely non-contact. It resolves the anxiety of "the hassle and cost of cleaning are not worth it," allowing you to sell easily from home.
■About White Plus Inc.
Under the vision of "Creating a New Normal," White Plus aims to enrich people's lifestyles and daily lives by solving untouched problems of everyday life with technology, centered on "Technology × Real," and providing new value to the world.
Location: KDX Nishi-Gotanda Building 8F, 7-20-9 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: President Takayuki Inoshita
Established: July 2009
URL: https://www.wh-plus.co.jp/
Services Provided:
●Home Delivery Cleaning "Lenet" https://www.lenet.jp/
- Lenet (Clothing)
- Futon Lenet (Bedding)
- Kutsu Lenet (Shoes)
- Lenet PREMIUM CLOAK (Storage with Cleaning Service)
- Kaban Lenet (Bags)
- Cleaning for Businesses and Corporations https://www.lenet.jp/biz/
●Fashion Reuse "FUKUBATON by Lenet"
https://fukubaton.jp/
*The names and logos of Lenet are registered trademarks or trademarks of White Plus Inc. in Japan and other countries.
*The content, service/product prices, specifications, contact information, and other information published in this press release are current as of the time of announcement. They may be subject to change without notice. Furthermore, plans, goals, etc., in this press release may differ from actual results due to various risks and uncertainties. Please be aware of this in advance.
This pop-up store was planned under the concept of "Adding the Value of 'Clean' to Second-hand Clothes," providing an opportunity for customers to see and handle reused items cleaned by the宅配クリーニング service "Lenet." In addition to offering a wide range of popular domestic and international brand items, the event will feature a Special FEATURE where personal items from famous influencer MB (fashion designer/author) and Valuence Infinities (pro-dance team) will be sold in-store.
・Event Name: FUKU BATON by Lenet Pop-up Store
・Dates: Friday, April 24, 2026 – Sunday, April 26, 2026, 11:00 AM – 7:00 PM
・Location: HATTO COFFEE, Meiji Jingumae (2-18-19 Jingu-mae, Shibuya-ku, Tokyo)
・Special Website: https://popup.fukubaton.jp
Background of the Pop-up Store
In recent years, the reuse market has been rapidly expanding due to the proliferation of flea market apps and second-hand sales services. However, many buyers feel anxious about the "condition of use by the previous owner" and "cleanliness," which has created a structural barrier to the growth of the reuse market.
According to an initial survey (*), the top three anxieties for buyers of used clothing were all related to "cleanliness," such as stains, damage, and odors, with a total of 70.6% of respondents feeling some form of anxiety.
Amid comments like "I'm interested in second-hand clothes, but I'm worried about their condition and smell" and "I don't know if I can wear them comfortably," we wanted to leverage the cleaning quality that Lenet has cultivated to deliver a "feels good, even though it's second-hand" experience. This led to the planning of a pop-up store featuring only professionally cleaned used clothing.
*"Survey on Attitudes and Realities of Clothing Reuse" (Please see the survey release here)
・Survey Method: Internet survey
・Survey Target: Men and women in their teens to 60s nationwide
・Valid Responses: 1,000
・Survey Date: March 13, 2026
Features of the Pop-up Store
Unlike typical second-hand sales, we will only sell reused items that have been professionally cleaned.
・Professional Cleaning
Each item is inspected one by one and carefully cleaned and finished by the宅配クリーニング service "Lenet," which has been in business for 17 years.
・Carefully Selected Brand Items, A Special Encounter Only Here
We have a large selection of popular domestic and international brand items. Enjoy a once-in-a-lifetime encounter with one-of-a-kind items at our pop-up store where you can actually try them on.
・An Eco-friendly, High-Quality Choice
Sustainable fashion for the new era, where high-quality brand items are cherished for a long time through reuse.
・Personal Items from Famous Influencers for Sale
Personal items from MB (fashion designer/author) and Valuence Infinities (pro-dance team) will also be sold in-store. (All personal items are professionally cleaned by Lenet before being sold.)
・Pop-up Store Special Coupon Information
Admission to the pop-up store is free and no reservation is required for anyone to visit.
By registering your email address in advance, you will receive a 1,000 yen OFF coupon that can be used on purchases of 10,000 yen or more (tax included) at the pop-up store.
https://forms.gle/HNTPwq4N8R56jZRDA
Event Overview (Location & Schedule)
Event Name: FUKU BATON by Lenet Pop-up Store
Dates: Friday, April 24, 2026 – Sunday, April 26, 2026
Hours: 11:00 AM – 7:00 PM
Venue: HATTO COFFEE, Meiji Jingumae
Address: 2-18-19 Jingu-mae, Shibuya-ku, Tokyo 150-0001
Special Website: https://popup.fukubaton.jp
Access:
10-minute walk from Harajuku Station on the JR Yamanote Line
8-minute walk from Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin Lines
▼Special FEATURE
Fashion designer/author MB will be putting up 10 pieces of his personal clothing for sale. MB's items will also be cleaned by Lenet and sold in the store. (MB will not be present at the event.)
▼Special GUEST
The pro-dance team "Valuence Infinities" will also participate. They regularly use Lenet for cleaning their dance costumes, and for this event, members' personal items will also be cleaned and put up for sale. On Saturday, April 25, MASSA, a member who also designs the team's costumes, is scheduled to visit the store.
▼Pop-up Store Special Coupon Information (SPECIAL COUPON)
By registering your email address, we will send you a 1,000 yen OFF coupon (tax included) for use on in-store purchases of 10,000 yen or more (tax included).
We will also send you information about the event and scheduled new arrivals, so please register.
Coupon Information URL: https://forms.gle/HNTPwq4N8R56jZRDA
About the Operation
"FUKU BATON by Lenet" is a service jointly operated by White Plus Inc. and KLD Inc. Operations related to the antique business license are handled by KLD Inc.
Passing on sleeping clothes to the next person — About "FUKU BATON"
"FUKU BATON" is a mail-in consignment service based on the concept of "properly passing on the value of clothes to the next person (BATON)," allowing customers to easily and carefully have their brand fashion items sleeping in their closets collected and appraised.
All purchased items are professionally cleaned and maintained by the宅配クリーニング service "Lenet." By resolving the "anxiety about cleanliness" revealed by this survey, we connect items to their next owner.
URL: https://fukubaton.jp
▶ To the next person, professionally cleaned and maintained
All purchased items undergo cleaning and maintenance by Lenet. We properly pass on the value of brand items to the next person by resolving anxieties about "stains, odors, and damage."
▶ Easily "BATON" sleeping clothes with mail-in consignment
From collection to appraisal, the process is completely non-contact. It resolves the anxiety of "the hassle and cost of cleaning are not worth it," allowing you to sell easily from home.
■About White Plus Inc.
Under the vision of "Creating a New Normal," White Plus aims to enrich people's lifestyles and daily lives by solving untouched problems of everyday life with technology, centered on "Technology × Real," and providing new value to the world.
Location: KDX Nishi-Gotanda Building 8F, 7-20-9 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: President Takayuki Inoshita
Established: July 2009
URL: https://www.wh-plus.co.jp/
Services Provided:
●Home Delivery Cleaning "Lenet" https://www.lenet.jp/
- Lenet (Clothing)
- Futon Lenet (Bedding)
- Kutsu Lenet (Shoes)
- Lenet PREMIUM CLOAK (Storage with Cleaning Service)
- Kaban Lenet (Bags)
- Cleaning for Businesses and Corporations https://www.lenet.jp/biz/
●Fashion Reuse "FUKUBATON by Lenet"
https://fukubaton.jp/
*The names and logos of Lenet are registered trademarks or trademarks of White Plus Inc. in Japan and other countries.
*The content, service/product prices, specifications, contact information, and other information published in this press release are current as of the time of announcement. They may be subject to change without notice. Furthermore, plans, goals, etc., in this press release may differ from actual results due to various risks and uncertainties. Please be aware of this in advance.