WeWork Japan Partners with JTB Inbound Trip to Launch New Service Offering Partner Spaces like Hotel Lounges as Coworking Spaces
WeWork Japan and JTB Inbound Trip have partnered to launch a proof of concept in Naha, Okinawa, offering external spaces like hotel lounges as coworking locations to promote new work styles and regional revitalization.
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- 📰 Published: March 31, 2026 at 19:00
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WWJ Co., Ltd. (Minato-ku, Tokyo, President and CEO Keitaro Kumagai, hereafter "WeWork Japan"), which operates flexible offices, has partnered with JTB Inbound Trip Co., Ltd. (Minato-ku, Tokyo, Representative Director, President & Executive Officer Takashi Shimizu, hereafter "JIT"), a JTB Group company that provides data-driven content sales support and promotional activities for the inbound tourism market. Together, they will begin a proof-of-concept for a new service in Naha City, Okinawa, providing coworking locations aimed at regional revitalization by utilizing external partner spaces, such as carefully selected hotel lounges.
Since opening its first domestic location in Roppongi, Tokyo in 2018, WeWork Japan has expanded its community-type workspaces that stimulate creativity to over 40 locations in 8 cities nationwide, evolving its services to meet the needs of diverse members (WeWork contract customers), from solo entrepreneurs to large listed companies. At the same time, it has positioned community ties and contributions to the regional economy as a key mission, signing cooperation agreements with Sapporo City, Hokkaido, and Hiroshima City, Hiroshima Prefecture, for 2025. In recent years, it has also contributed to regional revitalization by supporting startup events across Japan, such as "IVS KYOTO" (IVS KYOTO Executive Committee) and "RAMEN TECH" (Fukuoka City). Furthermore, utilizing the WeWork network spread across over 600 locations in 37 countries worldwide, it functions as a global communication hub that promotes industry-government-academia collaboration and open innovation across borders and locations, hosting over 3,000 events annually and generating about 300 business connections a year.
JIT is a joint venture established jointly by the JTB Group and the Trip.com Group. It engages in inbound tourism domestic purchasing collaboration and inbound tourism strategy consulting, promoting the attraction of tourists to Japan from overseas by integrally developing travel product planning improvements, market data utilization, and product sales. It possesses the strength of a one-stop realization from accurate data-driven content sales support to awareness expansion and attraction promotion for inbound tourists visiting Japan.
The announcement of this partnership was reached because the directions of WeWork Japan, which aims to further enhance value beyond workspaces, and JTB Inbound Trip, which aims to create a new flow of people by attracting business travelers to tourist destinations through the development of a 'Work x Travel' environment where nomad workers and business workers can work comfortably while staying in tourist spots, aligned. By combining the strengths of both companies to promote 'stay-type interaction', we will provide innovative services to a wide range of business professionals in Japan and overseas, opening up unprecedented market possibilities. In addition, we will deepen our collaboration through the initial proof of concept and subsequent actual service provision, pursuing sustainable growth and better services.
In this initiative, we aim to redefine diverse spaces that have not been utilized until now as 'places to work', creating new workplaces and expanding the possibilities of flexible work styles not bound by location. Also, by combining WeWork's domestic and international network with the JTB Group's customer base, we will promote the acquisition of new customer segments and the formation of diverse communities, developing it as a testing ground for next-generation, new work styles.
In the proof of concept, a coworking space will first be set up at the "Southwest Grand Hotel" in Naha City, Okinawa. Along with power and Wi-Fi, coffee will also be provided free of charge. The Southwest Grand Hotel, where American culture and Okinawa's climate blend, will serve as the initial site.
Since opening its first domestic location in Roppongi, Tokyo in 2018, WeWork Japan has expanded its community-type workspaces that stimulate creativity to over 40 locations in 8 cities nationwide, evolving its services to meet the needs of diverse members (WeWork contract customers), from solo entrepreneurs to large listed companies. At the same time, it has positioned community ties and contributions to the regional economy as a key mission, signing cooperation agreements with Sapporo City, Hokkaido, and Hiroshima City, Hiroshima Prefecture, for 2025. In recent years, it has also contributed to regional revitalization by supporting startup events across Japan, such as "IVS KYOTO" (IVS KYOTO Executive Committee) and "RAMEN TECH" (Fukuoka City). Furthermore, utilizing the WeWork network spread across over 600 locations in 37 countries worldwide, it functions as a global communication hub that promotes industry-government-academia collaboration and open innovation across borders and locations, hosting over 3,000 events annually and generating about 300 business connections a year.
JIT is a joint venture established jointly by the JTB Group and the Trip.com Group. It engages in inbound tourism domestic purchasing collaboration and inbound tourism strategy consulting, promoting the attraction of tourists to Japan from overseas by integrally developing travel product planning improvements, market data utilization, and product sales. It possesses the strength of a one-stop realization from accurate data-driven content sales support to awareness expansion and attraction promotion for inbound tourists visiting Japan.
The announcement of this partnership was reached because the directions of WeWork Japan, which aims to further enhance value beyond workspaces, and JTB Inbound Trip, which aims to create a new flow of people by attracting business travelers to tourist destinations through the development of a 'Work x Travel' environment where nomad workers and business workers can work comfortably while staying in tourist spots, aligned. By combining the strengths of both companies to promote 'stay-type interaction', we will provide innovative services to a wide range of business professionals in Japan and overseas, opening up unprecedented market possibilities. In addition, we will deepen our collaboration through the initial proof of concept and subsequent actual service provision, pursuing sustainable growth and better services.
In this initiative, we aim to redefine diverse spaces that have not been utilized until now as 'places to work', creating new workplaces and expanding the possibilities of flexible work styles not bound by location. Also, by combining WeWork's domestic and international network with the JTB Group's customer base, we will promote the acquisition of new customer segments and the formation of diverse communities, developing it as a testing ground for next-generation, new work styles.
In the proof of concept, a coworking space will first be set up at the "Southwest Grand Hotel" in Naha City, Okinawa. Along with power and Wi-Fi, coffee will also be provided free of charge. The Southwest Grand Hotel, where American culture and Okinawa's climate blend, will serve as the initial site.