Kyushu Railway Company (JR Kyushu) and West Japan Railway Company (JR West) are launching the 'Kumamoto Destination Campaign Integrated Campaign' from July 1 to December 31, 2026, in conjunction with the Kumamoto Destination Campaign scheduled from July to September 2026.

This campaign aims to highlight the attractions of Kumamoto Prefecture to a wider audience with the cooperation of Kumamoto Prefecture and the Kumamoto Destination Campaign Executive Committee.

Campaign Outline: - Title: 'Invite your friends, embark on an adventure: More, More! Kumamoto.' - Period: July 1, 2026, to December 31, 2026. - Organizers: JR Kyushu and JR West; Cooperation: Kumamoto Prefecture and Kumamoto Destination Campaign Executive Committee.

Promotional Activities: - Distribution of dedicated pamphlets (Summer and Autumn editions). - Posters and digital signage at major JR stations. - Launch of a dedicated website: https://www.jrkyushu.co.jp/train/kumamoto-dc/

Travel Passes: - 'Kumamoto Adventure Pass': Unlimited JR travel within the Kumamoto area, available online or via app. - 'Hakata ⇔ Kumamoto Adventure Pass': Special travel pass for routes connecting Hakata and Kumamoto.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン