JR PREMIUM SELECT SETOUCHI: Okayama-grown Hakuhou Peach Ice Bar to be Released Again This Year!

The Okayama Branch of West Japan Railway Company (JR West) is expanding its 'JR PREMIUM SELECT SETOUCHI' series as part of the 'Furusato Okoshi Project.' This project aims to promote the charms of the Okayama and Bingo areas nationwide, working in collaboration with JR Servicenet Okayama and local businesses and producers.

JR West is pleased to announce the launch of the 'Okayama-grown Hakuhou Peach Ice Bar,' co-developed with Ohayo Dairy Co., Ltd. The product has been sold in limited quantities annually since 2022 and has been well-received by customers.

### 1. Product Overview
The 'Okayama-grown Hakuhou Peach Ice Bar' features peach ice cream made with puree from 'Hakuhou' peaches, a specialty of Okayama known for their soft flesh and rich juice. This elegant, sweet peach ice cream is wrapped in a gentle and refreshing milk ice, offering a new flavor experience of peach combined with milk.
( https://www.jr-furusato.jp/jrps/jrps_icebar/ )

### 2. Release Date
Tuesday, May 26, 2026

### 3. Price
300 yen excluding tax (324.00 yen including tax)
*Tax-inclusive price reflects the 8% consumption tax for reduced tax rate items.

### 4. Sales Locations
- **Stores inside JR West Stations**
Seven-Eleven Heart-in, Seven-Eleven Kiosk, Omiyage Kaido, Entre Marche, Omiyagedokoro, Omiyage Rakuichi
- **Seven-Eleven Stores in Kansai, Chugoku, and Shikoku Regions**
Osaka, Kyoto, Hyogo, Shiga, Chugoku region, and Shikoku region
- **Tokyo Metropolitan Area Coverage**
Seven-Eleven stores in Tokyo, Kanagawa, Chiba, and Saitama prefectures
*Note: Some stores may not carry the product.

### 5. Additional Information
For more details on the 'JR PREMIUM SELECT SETOUCHI' series and other initiatives by the JR West Okayama Branch Regional Revitalization Headquarters, please visit the official Furusato Okoshi Project website at https://www.jr-furusato.jp/.