JR West Celebrates 20 Million EX Service Members with Point Giveaway Campaign

West Japan Railway Company announced the 'EX Service 20 Million Members Celebration Campaign' following the milestone reached in March 2026. The second phase features a 20 million WESTER points giveaway, where 20,000 winners can receive 1,000 points by using Sanyo Shinkansen. Additionally, a linkage campaign offers 200 points for users connecting their Smart EX and WESTER IDs for the first time. The initiative aims to enhance customer loyalty across JR West's digital platforms.