Tourism Western Australia Announces the Next Chapter of its Global Campaign "WALKING ON A DREAM - Let's Journey to a World of Dreams"

Tourism Western Australia has announced the Next Chapter of its global campaign "WALKING ON A DREAM - Let's Journey to a World of Dreams," launched in 2022, and released a new campaign movie. Through immersive visuals and grand music, the campaign expresses the state's five regions, appealing to Western Australia as a world-class destination where "dream vacations come true." Additionally, a new program, "THE DREAMERS," has been launched, featuring six ambassadors who will share the diverse attractions from their real-life experiences.

[Tourism Western Australia Campaign Website]

https://www.westernaustralia.com/en/pages/western_australia_walking_on_a_dream

"WALKING ON A DREAM" began in 2022 and has driven tourism to Western Australia through partnerships with airlines and travel agencies, events, and advertising campaigns in 13 major global markets, including Japan. In the year leading up to October 2025, the number of overseas visitors reached a record high of 1,024,000 (a 17% increase year-on-year), making it the state with the highest growth rate in Australia. To further accelerate this growth momentum and achieve the goal of a tourism economy size of $25 billion by 2033, we will continue to support the growth of Western Australia's tourism industry.

Western Australia's endlessly vast skies and deserts, turquoise seas sparkling with coral reefs, and ancient lands holding stories spanning hundreds of millions of years—In the Next Chapter, the core story of "WALKING ON A DREAM," the "Spirit of Adventure," is expressed in a new form through immersive visuals, inviting viewers to the unimaginable world woven by Western Australia's great nature. The production was handled by a local creative team, featuring cast and artists deeply connected to Western Australia. Reflecting the Aboriginal value that "everything in nature is interconnected," the campaign fantastically depicts Western Australia as a unique destination where nature, culture, and people are integrated.

Furthermore, "THE DREAMERS," launched as part of this campaign, is a group of ambassadors composed of content creators and opinion leaders based in Western Australia. They have been selected to embody six key experience themes representing the state: nature, gourmet, culture, sports, and more. Through video content, experience programs, and event appearances, they will deliver new travel inspirations. Their specific experiences can also be utilized as ideas for tour development by travel companies.

"WALKING ON A DREAM" Next Chapter Campaign Movie Overview

The campaign movie features Nelson Baker, an actor with Aboriginal roots, and Angelica Brazzale, an actress from the state capital, Perth. It showcases the diverse attractions of Western Australia, comprising five regions: the state capital "Perth," "South West," "Golden Outback," "Coral Coast," and "North West." From the sophisticated urban scenery of "Perth" and the resort-like openness of "Rottnest Island" to the beautiful wineries of "Margaret River," swimming with whale sharks at "Ningaloo Reef," and the astonishing natural landscapes of the "Kimberley," the movie allows viewers to experience the representative tourist spots of each area and the magnificent beautiful scenery.

The music uses a newly arranged version of the hit song "Walking On A Dream" by the state's own music duo "Empire of the Sun," performed by local artists. With support from vocalist Luke Steele, the arrangement features a collaboration with the West Australian Symphony Orchestra, as well as vocals and traditional instruments by Aboriginal artist Billy-Joe Shoveller.

[Campaign Movie]

https://youtu.be/JBMcvX_-1Vc?si=NpzNX5DcVMjcrJvc

About the Five Regions of Western Australia

Western Australia is the largest state in Australia, occupying one-third of the country's western side. The vast state is divided into five main regions, each with different climates ranging from temperate to desert and tropical. Visitors can enjoy diverse natural landscapes and sophisticated activities throughout the year. With only a one-hour time difference from Japan, you can start your dream holiday the moment you arrive.

① PERTH: A Beautiful City Harmonizing Nature and Urban Life

The state capital, Perth, is a city where nature and urban life blend harmoniously. It offers easy access to diverse attractions such as wineries, beaches, and Rottnest Island, popular for its population of the world's happiest animal, the quokka, making it enjoyable even for day trips.

Perth

② SOUTH WEST: A Place to Encounter Wine, Gourmet Food, and Nature

This region, centered around Margaret River, a world-renowned producer of premium wines, offers a chance to enjoy wine, gourmet food, and nature. It boasts rich natural beauty with white sandy beaches, ancient forests, and limestone caves, offering charm in every season.

South West

③ GOLDEN OUTBACK

Landscapes of Unimaginable Scale

The inland region, characterized by its red earth, features awe-inspiring natural landscapes such as the giant monolith "Wave Rock" and salt lakes. You can encounter unique scenery including white sandy beaches, turquoise seas, and rainbow-colored lakes.

Golden Outback

④ CORAL COAST: A World Heritage Sea Teeming with Diverse Marine Life

This paradise along the Indian Ocean coast is home to a diverse array of marine life. It boasts the World Heritage sites of "Shark Bay" and "Ningaloo Coast," offering precious marine experiences such as interacting with wild dolphins and swimming with whale sharks.

Coral Coast

⑤ NORTH WEST: A Remote Land Where Ancient Landscapes and Culture Reside

The Northwest, centered around the "Kimberley," is an area of untouched nature where Aboriginal culture is preserved. It offers unique and grand experiences, including the World Heritage site "Murujuga Cultural Landscape," "Bungle Bungle (Purnululu National Park)," and mystical natural phenomena. "Broome," the gateway to the Kimberley, is famous for South Sea pearls and has historical ties with Japanese contributions to the pearl industry.

North West

"THE DREAMERS" Program Overview

The Dreamers

【About THE DREAMERS】

"THE DREAMERS" is a community of ambassadors comprising content creators and opinion leaders based in Western Australia. In this program, "THE DREAMERS" will showcase the attractions of six experiences symbolic of Western Australia: wildlife, Aboriginal culture, road trips, gourmet food, sports, and the outdoors. "THE DREAMERS," passionate in their respective fields, will share the unique nature, culture, and lifestyle of Western Australia through their own perspectives and experiences.

[THE DREAMERS Website]

www.westernaustralia.com/en/plan-my-trip/planning-tools/travel-stories/the-dreamers

【THE DREAMERS Member Profiles】

NATURE AND WILDLIFE

Storyteller Reflecting the Beautiful Sea @nushfreedman

＜Anouska ‘Nush’ Freedman＞

An underwater filmmaker and photographer from Ningaloo, home to the World Heritage Ningaloo Reef with its beautiful turquoise waters. She shares the charm of rich marine environments and wildlife, and the importance of their conservation through filming marine ecosystems.

Anouska ‘Nush’ Freedman

ABORIGINAL EXPERIENCE

Community Leader Connecting Land and Culture to the Future @ngarinyin_andu

＜Tremane Baxter-Edwards＞

An Aboriginal native from the East Kimberley. He is dedicated to regional development, youth support, and strengthening collaboration between the government and local communities. As one of the most beloved tour guides in the region, he proudly shares his culture.

Tremane Baxter-Edwards

ROAD TRIPS & STATION STAYS

Road Trip Photographer Traveling Through Nature @lands.unseen

＜Aaron Green＞

A travel photographer who journeys to remote locations, documenting disappearing landscapes and stories. He captures the "unknown charms" of Western Australia by exploring vast coastlines, the outback, and historic towns.

Aaron Green

FOOD AND WINE

Chef Expressing the Bounty of the Land Through Cuisine @fervorfood

＜Paul ‘Yoda’ Iskov＞

The chef leading "Fervor," a mobile dining experience based in the Margaret River region, known for its high-quality produce and wines. He creates unique culinary experiences that connect people with the land through local ingredients, allowing them to savor the stories of the region.

Paul ‘Yoda’ Iskov

ARTS, SPORT AND ENTERTAINMENT

Media Personality Connecting People and Stories @amberleylobo

＜Amberley Lobo＞

Active in a wide range of fields including television, radio, sports, and live events. She collaborates with major domestic and international media and sports organizations, focusing on communication that values stories and human connections. She is passionate about conveying the charm of her hometown's people and culture.

Amberley Lobo

HIKES AND TRAILS

Adventure Creator Exploring Unique Natural Landscapes @cambostock

＜Cam Bostock＞

An outdoor creator who documents long-distance trails and expeditions. He walks through the diverse nature spanning coastlines, forests, and inland areas, sharing the appeal of Western Australia's nature and outdoors through Instagram, YouTube, and podcasts.

Cam Bostock

Tourism Western Australia Website　https://www.westernaustralia.com/jp/

Perth Tourist Information Site "Nonbiri Bubble! Perth"　https://nonbiri-perth.com/