Tourism Western Australia Announces Next Chapter of Global Campaign 'WALKING ON A DREAM – Embark on a Dream World Journey!'
Tourism Western Australia has announced the 'Next Chapter' of its global campaign 'WALKING ON A DREAM – Embark on a Dream World Journey!', which has been running since 2022, and released a new campaign movie. The campaign aims to showcase the state's five areas through immersive visuals and grand music, promoting Western Australia as a world-class destination where 'dream vacations come true.' Additionally, a new program called 'THE DREAMERS' has been launched, with six ambassadors sharing the diverse attractions from their real-life experiences.
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- 📰 Published: April 1, 2026 at 00:40
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Tourism Western Australia has announced the 'Next Chapter' of its global campaign 'WALKING ON A DREAM – Embark on a Dream World Journey!', which has been running since 2022, and released a new campaign movie. Through immersive visuals and grand music, it expresses the five areas that make up the state, promoting Western Australia as a world-class destination where 'dream vacations come true.' Additionally, a new program called 'THE DREAMERS' has been launched, with six ambassadors sharing the diverse attractions from their real-life experiences.
[Tourism Western Australia Campaign Website]
https://www.westernaustralia.com/en/pages/western_australia_walking_on_a_dream
'WALKING ON A DREAM' began in 2022 and has driven tourism to Western Australia in 13 key global markets, including Japan, through partnerships with airlines and travel agencies, events, and advertising campaigns. The number of international visitors for the one-year period up to October 2025 reached a record high of 1,024,000 (a 17% increase year-on-year), making it the state with the largest growth rate in Australia. To further accelerate this growth momentum and achieve the target of a $25 billion tourism economy by 2033, the campaign will continue to boost the growth of Western Australia's tourism industry.
Western Australia's endlessly vast skies and deserts, turquoise seas sparkling with coral reefs, and ancient lands holding stories spanning hundreds of millions of years—in the Next Chapter, the core story of 'WALKING ON A DREAM,' 'The Spirit of Adventure,' is expressed in a new form through immersive visuals, inviting viewers into the unimaginable world woven by Western Australia's grand nature. The production was handled by a local creative team, featuring cast and artists deeply connected to Western Australia. Reflecting the Aboriginal value that 'everything in the natural world is interconnected,' the campaign fantastically depicts Western Australia's charm as a unique destination where nature, culture, and people are united.
Furthermore, 'THE DREAMERS,' launched as part of this campaign, is an ambassador group composed of content creators and opinion leaders based in Western Australia. They were selected as embodiments of six representative experience themes of the state, including nature, gourmet food, culture, and sports. Through the dissemination of video content, participation in experiential programs, and events, they will deliver new travel inspiration. Their specific experiences can also be utilized as ideas for travel agencies in developing tours.
## 'WALKING ON A DREAM' Next Chapter Campaign Movie Overview
The campaign movie features Nelson Baker, an actor with Aboriginal roots, and Angelica Brazidesca, an actress from the state capital 'Perth.' It showcases the five areas that make up the state, including the capital 'Perth,' 'South West,' 'Golden Outback,' 'Coral Coast,' and 'North West.'
[Tourism Western Australia Campaign Website]
https://www.westernaustralia.com/en/pages/western_australia_walking_on_a_dream
'WALKING ON A DREAM' began in 2022 and has driven tourism to Western Australia in 13 key global markets, including Japan, through partnerships with airlines and travel agencies, events, and advertising campaigns. The number of international visitors for the one-year period up to October 2025 reached a record high of 1,024,000 (a 17% increase year-on-year), making it the state with the largest growth rate in Australia. To further accelerate this growth momentum and achieve the target of a $25 billion tourism economy by 2033, the campaign will continue to boost the growth of Western Australia's tourism industry.
Western Australia's endlessly vast skies and deserts, turquoise seas sparkling with coral reefs, and ancient lands holding stories spanning hundreds of millions of years—in the Next Chapter, the core story of 'WALKING ON A DREAM,' 'The Spirit of Adventure,' is expressed in a new form through immersive visuals, inviting viewers into the unimaginable world woven by Western Australia's grand nature. The production was handled by a local creative team, featuring cast and artists deeply connected to Western Australia. Reflecting the Aboriginal value that 'everything in the natural world is interconnected,' the campaign fantastically depicts Western Australia's charm as a unique destination where nature, culture, and people are united.
Furthermore, 'THE DREAMERS,' launched as part of this campaign, is an ambassador group composed of content creators and opinion leaders based in Western Australia. They were selected as embodiments of six representative experience themes of the state, including nature, gourmet food, culture, and sports. Through the dissemination of video content, participation in experiential programs, and events, they will deliver new travel inspiration. Their specific experiences can also be utilized as ideas for travel agencies in developing tours.
## 'WALKING ON A DREAM' Next Chapter Campaign Movie Overview
The campaign movie features Nelson Baker, an actor with Aboriginal roots, and Angelica Brazidesca, an actress from the state capital 'Perth.' It showcases the five areas that make up the state, including the capital 'Perth,' 'South West,' 'Golden Outback,' 'Coral Coast,' and 'North West.'