weskiii Inc. (Headquarters: Minato-ku, Tokyo, https://weskiii.com/pages/corporate) is proposing "PONPONPON", a new lunchbox habit that can be easily continued even on busy days, from its Australian baby and kids brand "b.box".

Spring, with the start of kindergarten, school, and new life, often brings pressure for many to "make lunchboxes properly every day" or to "worry about nutrition and appearance." b.box empathizes with these daily burdens and proposes "PONPONPON," a lunchbox style that can be easily continued by "just packing it in," promoting a new habit of not overexerting oneself.

■ Awareness Survey on Lunchbox Making It has become clear that approximately 90% of people feel burdened by making lunchboxes, which is a daily burden for many. Challenges are concentrated in "time" and "maintaining appearance and condition," while the need for "something that can be continued without difficulty" is increasing.

### 【Survey Overview】 Survey Target: b.box SNS Followers Implementation Period: March 26 (Thu) - March 27 (Fri), 2026 Implementation Method: Survey conducted on b.box official Instagram Stories Valid Responses: 544 Survey Principal: Internal

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Approximately 90% "Feel Burdened by Making Lunchboxes" When investigating awareness regarding lunchbox preparation, a total of 88% of respondents answered "feel very burdened (46%)" + "feel somewhat burdened (42%)", revealing that a large number of people experience this as a daily burden.

FACT BOX

  • Source: PR TIMES
  • Category: Survey