WeRUN Releases UI Customization Feature to "Appify" Walking Events for Companies

The walking event app WeRUN has launched a UI customization feature for businesses. This feature allows companies to change the app used by event participants to their own brand specifications, enabling the design of events as a "brand experience" rather than just a health initiative. ■ Background and Development History In recent years, with the promotion of health management and the spread of online events, the number of walking and running events hosted by companies has increased. WeRUN has been utilized for running events aimed at promoting employee health and interaction within companies, as well as open events hosted by companies that also recruit general participants. Many corporate users expressed a desire to "reflect their own brand colors in the event experience" and "effectively appeal their brand to participants." Particularly for events involving external participants, brand appeal on the app UI was a crucial issue from a brand recognition perspective. To meet these needs, this brand customization feature was developed. ■ Feature Overview This feature allows customization of 11 key UI elements of the app. This enables the entire event experience, including the home screen that participants view daily, to be unified under the brand. 1. Background image 2. Distance icon 3. Step count icon 4. Calorie consumption icon 5. Banner image 6. Home button icon 7. Event button icon 8. Message button icon 9. Ranking button icon 10. Community button icon 11. App icon This allows participants to naturally engage with the brand throughout the event period. Customization example: By setting the company's logo and brand colors, it's possible to provide participants with an experience as if it were a dedicated app for the company. ■ Implementation Cases This feature was quickly utilized when WeRUN was proposed to multiple retail chains as part of a major beverage manufacturer's campaign. By unifying the background and banners of the home screen, which participants see, with the product brand's visuals, an initiative was realized that seamlessly connected daily health activities with the brand experience. This led to an increase in participants' brand contact opportunities and an enhanced sense of unity in the campaign experience. ■ Target Users and Anticipated Scenarios - HR and general affairs personnel involved in corporate health management and improving internal engagement - Marketing personnel planning brand experience events involving customers and general participants Companies considering implementation are encouraged to contact us. [Reasons why WeRUN is chosen by clients] WeRUN is a walking event app for companies and organizations based on the concept of "Let's walk together! Connections are born." WeRUN's unique feature is its ability to easily host various online events tailored to the organizer's plans. It is equipped with numerous functions to boost participant motivation, including recording steps, distance, and calories, as well as mission and ranking functions. Furthermore, it is the only app in Japan (as of November 2025, according to our research among major domestic walking event apps) that includes a multilingual group chat function, enabling global events where employees from overseas bases can also participate. WeRUN app screen image [Service Provider] Company Name: XING Co., Ltd. Address: Sankyo Umeda Building 7F, 1-5 Doyama-cho, Kita-ku, Osaka City (within StartupSide Osaka) Representative Director: Yang Bo Established: October 1, 2003 Capital: 15 million yen Business Activities: Development and operation of the walking event app "WeRUN," commissioned software development WeRUN Service Site: https://www.werunclub.net/ [Contact for Service Implementation] TEL: 050-1790-1181 (Ext. 2) Reception hours: Mon-Fri 10:00-17:00 e-mail: business@werunclub.net