Japan’s 'wena X' Smartwatch Breaks Records, Surpassing 470 Million JPY on GREEN FUNDING as Highest-Funded Startup Project in Domestic Crowdfunding History
augment AI, a Sony-spinoff startup, has achieved a historic milestone in the Japanese crowdfunding market, raising over 470 million JPY for its unique 'wena X' smartwatch, demonstrating massive market demand for its hybrid concept.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 05:00
- 🔍 Collected: May 27, 2026 at 21:10
- 🤖 AI Analyzed: May 27, 2026 at 21:10 (0 min after Collected)
augment AI Inc. (Headquarters: Tokyo; CEO: Teppei Tsushima; hereinafter "augment AI") is pleased to announce that its crowdfunding campaign for "wena X," the world’s smallest*1 smartwatch developed in Japan, has surpassed 470 million JPY in total support on the GREEN FUNDING platform since its launch on March 20, 2026.
### Crowdfunding Exceeds 470 Million JPY in Approximately Two Months
The "wena X" campaign launched on GREEN FUNDING at 11:00 AM on March 20, 2026. The project reached its initial goal of 10 million JPY within four minutes and surpassed 100 million JPY within the first 40 minutes. With continuous support from a wide range of backers, the total amount has now exceeded 470 million JPY. This achievement represents the highest funding amount ever recorded by a startup project in the history of Japanese crowdfunding*2.
### Limited Stock Remaining for the "10th Special Edition" Mechanical Watch
Within the same project, the "wena X - 10th Special Edition -," a full-skeleton mechanical watch, has reached approximately 54.57 million JPY in support. This sets a new record for the highest funding amount for a mechanical watch in Japanese crowdfunding*3. The "10th Special Edition" was launched with a limit of 200 units each for Silver and Black colors. Currently, the "Super Early Bird" rewards (offering 31% off the planned retail price) have fewer than 30 units remaining for each color and are expected to sell out shortly.
### Crowdfunding Overview
- Status: Ongoing
- Platform: GREEN FUNDING
- Project URL: https://greenfunding.jp/lab/projects/9288
### Exhibition Details: Showcasing the Body and the New Loop Rubber Band
During the crowdfunding period, "Touch & Try" exhibitions are being held at the following locations. In addition to the main watch unit, we have started displaying the "loop rubber band," which allows users to wear the "wena X" as a standalone smart band without a traditional watch face.
- Tsutaya Electrics+, Futako Tamagawa
- GREEN FUNDING Touch & Try Booth, Fukuoka Tenjin Tsutaya Books
- GREEN FUNDING Touch & Try Booth, SHIBUYA TSUTAYA
- Umeda Tsutaya Books Promotion Area (until June 17)
- Bic Camera Ikebukuro IT Tower
### About wena
Based on the unique concept of a "smartwatch that attaches to traditional watches," wena products enhance the functionality of a smartwatch without compromising the aesthetic of the user’s favorite timepiece. The latest model, "wena X," features a proprietary ultra-low-power OS (based on RTOS) and significantly enhanced sleep and exercise tracking. It provides 24-hour support through its dual-use design as both a watch attachment and a smart band.
### About augment AI
augment AI is a company founded by the leadership and development team of the wena business, led by CEO Teppei Tsushima, following an independent spin-off from Sony Group Corporation, inheriting all related trademarks and patents. The company continues to advance the wena project while maintaining its original aesthetics and philosophy.
*1 Comparison based on published specifications and Archimedes' method measurements of smartwatches from major manufacturers with full-color displays of 1.0 inch or larger (As of March 17, 2026, research by augment AI).
*2 Based on research of crowdfunding projects conducted by startups founded within the last five years in Japan (As of May 27, 2026, research by augment AI).
*3 Based on research of funding amounts for projects listed as mechanical watches on domestic crowdfunding platforms (As of May 27, 2026, research by augment AI).
### Crowdfunding Exceeds 470 Million JPY in Approximately Two Months
The "wena X" campaign launched on GREEN FUNDING at 11:00 AM on March 20, 2026. The project reached its initial goal of 10 million JPY within four minutes and surpassed 100 million JPY within the first 40 minutes. With continuous support from a wide range of backers, the total amount has now exceeded 470 million JPY. This achievement represents the highest funding amount ever recorded by a startup project in the history of Japanese crowdfunding*2.
### Limited Stock Remaining for the "10th Special Edition" Mechanical Watch
Within the same project, the "wena X - 10th Special Edition -," a full-skeleton mechanical watch, has reached approximately 54.57 million JPY in support. This sets a new record for the highest funding amount for a mechanical watch in Japanese crowdfunding*3. The "10th Special Edition" was launched with a limit of 200 units each for Silver and Black colors. Currently, the "Super Early Bird" rewards (offering 31% off the planned retail price) have fewer than 30 units remaining for each color and are expected to sell out shortly.
### Crowdfunding Overview
- Status: Ongoing
- Platform: GREEN FUNDING
- Project URL: https://greenfunding.jp/lab/projects/9288
### Exhibition Details: Showcasing the Body and the New Loop Rubber Band
During the crowdfunding period, "Touch & Try" exhibitions are being held at the following locations. In addition to the main watch unit, we have started displaying the "loop rubber band," which allows users to wear the "wena X" as a standalone smart band without a traditional watch face.
- Tsutaya Electrics+, Futako Tamagawa
- GREEN FUNDING Touch & Try Booth, Fukuoka Tenjin Tsutaya Books
- GREEN FUNDING Touch & Try Booth, SHIBUYA TSUTAYA
- Umeda Tsutaya Books Promotion Area (until June 17)
- Bic Camera Ikebukuro IT Tower
### About wena
Based on the unique concept of a "smartwatch that attaches to traditional watches," wena products enhance the functionality of a smartwatch without compromising the aesthetic of the user’s favorite timepiece. The latest model, "wena X," features a proprietary ultra-low-power OS (based on RTOS) and significantly enhanced sleep and exercise tracking. It provides 24-hour support through its dual-use design as both a watch attachment and a smart band.
### About augment AI
augment AI is a company founded by the leadership and development team of the wena business, led by CEO Teppei Tsushima, following an independent spin-off from Sony Group Corporation, inheriting all related trademarks and patents. The company continues to advance the wena project while maintaining its original aesthetics and philosophy.
*1 Comparison based on published specifications and Archimedes' method measurements of smartwatches from major manufacturers with full-color displays of 1.0 inch or larger (As of March 17, 2026, research by augment AI).
*2 Based on research of crowdfunding projects conducted by startups founded within the last five years in Japan (As of May 27, 2026, research by augment AI).
*3 Based on research of funding amounts for projects listed as mechanical watches on domestic crowdfunding platforms (As of May 27, 2026, research by augment AI).
FAQ
What records did the wena X break during its crowdfunding campaign?
It achieved the highest funding amount for a startup project in Japan (over 470 million JPY) and the highest funding for a mechanical watch (54.57 million JPY).
What is the core concept of the wena series?
The concept is a 'smartwatch that can be attached to a traditional watch,' allowing users to keep their favorite watch face while gaining smart features.
How is augment AI related to Sony?
augment AI is an independent startup founded by the original Sony wena team, inheriting the trademarks and patents from Sony Group.