Rice Bran 20% Chocolate "re:nuka Chocolate" New Release on April 18th - Proposing "Natural Social Action" for Effortless Social Contribution
Wellty LLC has launched a new chocolate brand "re:nuka" incorporating 20% rice bran, an underutilized resource, with "re:nuka chocolate" going on sale online on April 18, 2026. This initiative aims to offer a delicious and nutritious food that also promotes effortless social contribution through "Natural Social Action."
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:15
- 🔍 Collected: April 9, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 09:16 (261h 15m after Collected)
This time, Wellty LLC (Headquarters: Tokyo, Representative: Yuko Hirano) has launched a new brand "re:nuka" to expand the possibilities of rice bran, an underutilized resource. From this brand, "re:nuka chocolate," containing 20% rice bran, will be released on its online shop on Saturday, April 18, 2026.
This project achieved 625% of its target amount during the crowdfunding period on the support purchase service "Makuake" from December 22, 2025, to January 30, 2026, and was commercialized with extensive support.
Rice bran is a highly nutritious ingredient produced during the milling process of brown rice, yet much of it remains underutilized. Most rice bran is used as feed or fertilizer, with limited opportunities for food applications.
On the other hand, rice bran is known as a highly nutritious ingredient, rich in dietary fiber, vitamins, and minerals.
"re:nuka" is a brand born from the desire to focus on the dormant value of rice bran as a resource and deliver it not as a "health food you endure eating," but as a "delicious and enjoyable food."
By combining the rich flavor of cacao with the fragrant and gentle taste of rice bran, we have developed a new chocolate that can be naturally enjoyed in daily life.
It may be difficult for this product alone to solve all social issues related to underutilized resources.
However, choosing food for health and beauty can, as a result, become an opportunity to draw attention to the value of resources that are not yet fully utilized.
We propose such a "Natural Social Action."
## | Three Values of "Underutilized Resources" Revealed by re:nuka Chocolate
1. Value of Deliciousness
That even underutilized resources can gain new appeal as "delicious food" with ingenuity.
2. Value of Nutrition
By focusing on the nutrients contained in rice bran, we can discover the potential of ingredients that have been overlooked until now.
3. Value of Connection to Society
Utilizing underutilized resources can be an opportunity to re-examine the state of food, agriculture, and resources. And through this activity, a new ethical consumption that can be engaged in effortlessly.
This project achieved 625% of its target amount during the crowdfunding period on the support purchase service "Makuake" from December 22, 2025, to January 30, 2026, and was commercialized with extensive support.
Rice bran is a highly nutritious ingredient produced during the milling process of brown rice, yet much of it remains underutilized. Most rice bran is used as feed or fertilizer, with limited opportunities for food applications.
On the other hand, rice bran is known as a highly nutritious ingredient, rich in dietary fiber, vitamins, and minerals.
"re:nuka" is a brand born from the desire to focus on the dormant value of rice bran as a resource and deliver it not as a "health food you endure eating," but as a "delicious and enjoyable food."
By combining the rich flavor of cacao with the fragrant and gentle taste of rice bran, we have developed a new chocolate that can be naturally enjoyed in daily life.
It may be difficult for this product alone to solve all social issues related to underutilized resources.
However, choosing food for health and beauty can, as a result, become an opportunity to draw attention to the value of resources that are not yet fully utilized.
We propose such a "Natural Social Action."
## | Three Values of "Underutilized Resources" Revealed by re:nuka Chocolate
1. Value of Deliciousness
That even underutilized resources can gain new appeal as "delicious food" with ingenuity.
2. Value of Nutrition
By focusing on the nutrients contained in rice bran, we can discover the potential of ingredients that have been overlooked until now.
3. Value of Connection to Society
Utilizing underutilized resources can be an opportunity to re-examine the state of food, agriculture, and resources. And through this activity, a new ethical consumption that can be engaged in effortlessly.