Experience a New Habit of "Scalp Care from the Roots": fuwari Recruits Monitors for Botanical Scalp Serum

Wellpharma Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director CEO: Issei Fukuda), which operates the femcare brand "fuwari," will launch a free monitor campaign for "fuwari Botanical Scalp Serum" on its official Instagram account starting May 13, 2026 (Wednesday), under the theme of "Scalp Care from the Roots."

This campaign proposes the perspective of "scalp care from the roots" as a new self-care habit to cherish oneself after daily efforts. Ten participants will be selected by lottery to monitor the fuwari Botanical Scalp Serum and provide their actual usage experience and feedback.

Background of the Campaign

fuwari aims to propose scalp care not only for beauty but also as one of the self-care habits to maintain and cherish oneself.

On the other hand, scalp care is not yet a well-established daily habit. Therefore, this monitor campaign was launched to deepen understanding of how easily it can be incorporated into daily life and what kind of user experience is desired, by listening to real user voices.

Through this initiative, actual usage experiences and opinions will be utilized in future product and brand development.

Campaign Overview

Campaign Name:
"Scalp Care from the Roots" fuwari Botanical Scalp Serum Free Monitor Campaign

Eligibility:
・Individuals aged 20 or older
・Those who can answer a usage survey within a specified period after product arrival
・Those who have an Instagram account and can follow fuwari's official account
・Those interested in scalp care and self-care habits

Number of Recruits:
Approximately 10 people

Application Period:
May 13, 2026 (Wednesday) - May 20, 2026 (Wednesday)

How to Apply:
You can apply by following these steps:

① Follow fuwari's official Instagram (@fuwari_fem)

② "Like" the target post

※The target post is scheduled to be published around 9 PM on May 13 (Tuesday).

③ Increase your chances of winning by commenting on the post

fuwari Official Instagram: https://www.instagram.com/fuwari_fem/

Monitor Content

Participants will use fuwari Scalp Serum and are requested to cooperate with a usage survey within a specified period after product arrival.

Product to be sent:
・fuwari Scalp Serum 1 bottle
An item for scalp care that gently conditions the scalp and supports a comfortable self-care time at the end of the day.

Towards Self-Care Proposals Developed with User Voices

This campaign is not only about experiencing the product but also an initiative to utilize actual user feedback in future product and brand development.

fuwari will continue to propose self-care habits that can be easily maintained daily, while accompanying women through their fluctuations.

Through this campaign, we aim to provide an opportunity to incorporate scalp care not just "for beauty" but as a time to maintain and cherish oneself.

About fuwari

fuwari is a femcare brand based on the concept of "body, mind, fuwari," creating products that address women's concerns by incorporating evidence, the power of plants, and the knowledge of specialists.

It supports the changing body and mind with age, proposing self-care that can be easily incorporated into daily life. We believe that such small accumulations lead to balancing the mind and body and contribute to daily comfort.

So that women can always live "fuwari" (lightly and gently) in body and mind.
We will deliver self-care options even amidst changes in life stages.

Official HP: https://fuwari-care.jp/

About Wellpharma Co., Ltd.

Wellpharma's philosophy is "to resolve people's physical and mental ailments and maximize lifelong QOL through evidence-based wellness care." We develop products that support mental and physical well-being, ranging from brands handled by medical institutions to pet care.

Company Name: Wellpharma Co., Ltd.
Location: Shinagawa-ku, Tokyo
Representative: Issei Fukuda, Representative Director
Business Activities: Planning, manufacturing, and sales of health foods, cosmetics, and pet care products
Official Website: https://wellpharma.co.jp/