[April Dream] "A New Option Beyond Over-Reliance on Medicine" M&N's CBD Envisions the Future of Pet Wellness, Embracing the Wishes of Beloved Dogs and Cats

Our company endorses April Dream, a project that aims to make April 1st a day for sharing dreams.

This press release represents the dream of "M&N's CBD."

Wellpharma Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: Issei Fukuda) operates "M&N's CBD," a wellness brand for beloved pets, and is committed to addressing social issues related to animal QOL and striving towards a future where pets and their owners can live comfortably.

■ Our Dream

To provide new wellness care options that do not rely solely on medicine.

M&N's CBD began with its development for an employee's beloved dog.

My dog loves going out but gets car sick...
My dog has atopic dermatitis and suffers from itchy, red skin every day...

Initially, the product was used only for ourselves, but then...

We heard that CBD works for epilepsy...
For stress care for pets left alone or those who are easily scared...

"If there's something we can do, we'd definitely like to try it."

Through word-of-mouth from such customers and veterinarians, its use gradually spread.

"Thinking of you. Staying by your side. Wellness care for your beloved dog and cat."

This is what M&N's CBD values.

Animals always face us humans directly and accompany us daily.

However, seeing them tremble from itching, unable to sleep all night, or suffering from sudden seizures, as pet owners, is incredibly heartbreaking.

We want to fully support the desire of pet owners who think, "If there's more I can do, I want to do it." That is our origin.

Our dream is to establish a standard of wellness care that allows all dogs and cats in Japan to live healthily until the very last moment of their lives.

"I want them to spend their days as peacefully as possible," "I want them to sleep happily today."

We exist to respond to such earnest wishes of pet owners. What we want to offer is not just a "product," but an option to give shape to the pet owners' love, the desire to say, "If there's more I can do, I want to do it."

■ What M&N's CBD Can Do. The Urgent Reality of Specific Concerns

"CBD (Cannabidiol)," the core ingredient in M&N's products, is a promising component for improving the QOL (Quality of Life) of dogs and cats, but in Japan, there are still many misunderstandings and anxieties surrounding it.

We are addressing urgent concerns such as those below, where pet owners face the side effects of medication or the limitations of drug treatment:

1. [Itching/Skin Problems] The anxiety of "Will they have to take medicine for the rest of their lives?"

Many pet owners struggle with the dilemma: "I give them medicine because I can't bear to see them itch from atopic dermatitis, but is it okay to continue this for years?"

We do not deny medicine but believe that by combining "home care" such as CBD, daily moisturizing, and diet management, we can reduce the amount and duration of medication, thereby potentially reducing side effects and the burden on the body.

2. [Epilepsy] The challenges of "I can't do anything" and "I don't know when a seizure will come."

Epilepsy is difficult to definitively diagnose, and in many cases where a diagnosis cannot be made, pet owners are left with "nothing prescribed and can only watch, living with the anxiety of not knowing when a seizure will come."

Furthermore, some pets cannot take medication due to side effects like dizziness, or the medication simply doesn't work. We want to deliver the option of CBD, which has fewer side effects and can help suppress the frequency of seizures, to pet owners spending anxious nights. This is a step to transform the helplessness of "being able to only watch" into the hope of "being able to provide care."

3. [Senior Care/Pain] The wish for them to live peacefully until the end.

In the senior stage, it is often said, "It's because they're old, it can't be helped," or "There's no medicine because no disease name is attached," making therapeutic intervention difficult. The body's regulatory function (homeostasis), common to mammals, declines with age. CBD is expected to support the maintenance of homeostasis.

"My dog can jump again."
"I used to worry about night crying every night, but recently they've been sleeping soundly."

We receive such comments from customers daily.

These seemingly "miraculous" outcomes are improvements in QOL brought about by appropriate care. We wish to help transform the daily lives of senior pets into "comfortable" ones.

Beyond suppressing symptoms with medicine or curing diseases with medicine, it's about pursuing each pet's unique "comfort." We believe this is what it means to "think of you," and to worry alongside pet owners and continue to accompany them is what it means to "stay by your side."

■ Towards a Brand Built Together with Our Customers

M&N's views its customers not merely as "consumers" but as "partners" who help spread new wellness options for pets. We receive daily messages of surprise and joy on social media.

"Since starting CBD, my dog hasn't had a single epileptic seizure!"

"The itch medicine I used to give all year round is now only needed in summer."

"The night crying that lasted all night has stopped, and for the first time in months, our whole family slept soundly."

Each of these customer voices is our driving force. We also regularly hold "meet-ups" with customers and events inviting veterinarians, where customers exchange information. Some customers who met on social media learned about us when they received our products as gifts.

We will further strengthen these customer communities and, in addition to providing products, create opportunities for pet owners nationwide to deepen their knowledge of "home care" for dogs and cats. Our dream is also to collaborate with experts (veterinarians and researchers) to organize this knowledge into evidence-based, reliable information and spread it throughout Japan.

■ To Future Partners: Will You Help Us Shape This "Dream"?

We are currently looking for partners to further accelerate this vision.

• Experts who genuinely wish to extend the healthy lifespan of pets.

• Marketers and PR professionals who want to empathize with pet owners' anxieties and spread a new culture of care.

• Those whose love for their dogs and cats is boundless and wish to turn that into a career.

We are not just looking for skills.

We are looking for partners who deeply resonate with the phrase "Thinking of you. Staying by your side." and possess the "passion" to "change the norm of pet care in Japan."

Your beloved dog or cat looks at you with a peaceful face tomorrow, and the day after. Will you join us in creating such an ordinary, yet supremely happy scene?

"April Dream" is a project by PR TIMES that, instead of simply telling exciting lies on April 1st, encourages companies to seriously talk about their secret dreams.

About Wellpharma Co., Ltd.

Wellpharma is committed to the philosophy of "maximizing lifelong QOL by resolving people's physical and mental ailments through evidence-based wellness care," developing products that support mental and physical well-being, from medical institution-handled brands to pet care.

Company Name: Wellpharma Co., Ltd.
Location: Shinagawa-ku, Tokyo
Representative: Issei Fukuda, Representative Director
Business Activities: Planning, manufacturing, and sales of health foods, cosmetics, and pet care products
Official Website: https://wellpharma.co.jp/