Those who have considered joining a gym/fitness industry FC franchise prioritize 'operational代行 and strong support system by the headquarters for peace of mind even for inexperienced individuals' when choosing an FC headquarters for their own gym management!
Wellness Land Co., Ltd., operating the "Amazones Women-Only 24-Hour Gym Franchise," conducted a survey on the awareness of individuals who have considered joining a gym/fitness industry FC franchise. The survey revealed that a strong support system from the headquarters, ensuring peace of mind even for inexperienced owners, is the most crucial factor.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 00:00
- 🔍 Collected: April 14, 2026 at 15:31
- 🤖 AI Analyzed: April 19, 2026 at 15:55 (120h 23m after Collected)
Wellness Land Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative: Yuto Moriwaki), which operates the "Amazones Women-Only 24-Hour Gym Franchise," conducted an "Awareness Survey of Gym/Fitness Industry FC Franchise Consideration" targeting individuals (men and women in their 20s to 60s) who have considered joining a gym/fitness industry franchise. This survey revealed the attractions, concerns, and ideal operational styles felt by those who have considered joining a gym/fitness industry franchise.
Background:
In the era of a 100-year lifespan, the trend of allowing side jobs, and the popularity of gyms and fitness, interest in "franchise (FC) business" is growing. However, its business models are diversifying, and many prospective franchisees are facing difficulties in making decisions due to market saturation and heavy operational burdens. Until now, there has been a lack of real data on "why prospective franchisees gave up on joining" and "what they truly seek." Therefore, the "Amazones Women-Only 24-Hour Gym Franchise" conducted this survey to clarify the business model selection and awareness of challenges among FC franchise consideration.
Survey Summary:
- The most attractive point for those who have considered joining an FC franchise in the gym and fitness industry was "the future potential of the market due to increasing health awareness."
- The biggest concerns/anxieties when considering opening a business in the gym and fitness industry were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
- The top 3 gym concepts considered most likely to "grow and survive" in the future to differentiate from competitors were: 1st "low-cost mass-market gyms," 2nd "gyms specialized for the elderly," and 3rd "women-only gyms."
- The most important factor for gym services to increase member retention (continuation rate) was "location conditions such as proximity to a station."
- The most common ideal operational style for gym management was "investment type (operational consignment) where all recruitment, education, and operational tasks are entrusted to the headquarters."
- When managing their own gym, the most important factor when choosing an FC headquarters to join was "operational代行 and strong support system by the headquarters for peace of mind even for inexperienced individuals."
Survey Overview:
Survey period: March 27, 2026 - March 28, 2026
Survey method: Internet survey
Target audience: Individuals (men and women in their 20s to 60s) who have considered joining a gym/fitness industry franchise
Number of respondents: 330 people
Monitor provider: RC Research Data
*Response ratios are rounded to the second decimal place, so the total response ratio may not be 100.0%.
When considering joining an FC franchise in the gym and fitness industry, the most attractive point was "the future potential of the market due to increasing health awareness."
First, in response to the question "What was the most attractive point when considering joining an FC franchise in the gym and fitness industry?", the results were: 1st "Because I felt the future potential of the market due to increasing health awareness" at 46.4%, 2nd "Because it is a 'stock-type business' where revenue stabilizes once a member joins" at 18.2%, and 3rd "Because I felt that initial investment could be relatively suppressed" at 17.6%. From these results, it was found that the most attractive point when considering joining an FC franchise in the gym and fitness industry was "the future potential of the market due to increasing health awareness."
When considering opening a business in the gym and fitness industry, the biggest concerns/anxieties were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
Next, in response to the question "What were the biggest concerns/anxieties when considering opening a business in the gym and fitness industry?", the results were: 1st equally "Market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "Recruiting and training specialized trainers and staff" at 29.1%, and 3rd "Lack of know-how in customer acquisition and marketing" at 22.4%. From these results, it was found that the biggest concerns/anxieties when considering opening a business in the gym and fitness industry were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
Differentiation from competitors
Keywords:
Background:
In the era of a 100-year lifespan, the trend of allowing side jobs, and the popularity of gyms and fitness, interest in "franchise (FC) business" is growing. However, its business models are diversifying, and many prospective franchisees are facing difficulties in making decisions due to market saturation and heavy operational burdens. Until now, there has been a lack of real data on "why prospective franchisees gave up on joining" and "what they truly seek." Therefore, the "Amazones Women-Only 24-Hour Gym Franchise" conducted this survey to clarify the business model selection and awareness of challenges among FC franchise consideration.
Survey Summary:
- The most attractive point for those who have considered joining an FC franchise in the gym and fitness industry was "the future potential of the market due to increasing health awareness."
- The biggest concerns/anxieties when considering opening a business in the gym and fitness industry were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
- The top 3 gym concepts considered most likely to "grow and survive" in the future to differentiate from competitors were: 1st "low-cost mass-market gyms," 2nd "gyms specialized for the elderly," and 3rd "women-only gyms."
- The most important factor for gym services to increase member retention (continuation rate) was "location conditions such as proximity to a station."
- The most common ideal operational style for gym management was "investment type (operational consignment) where all recruitment, education, and operational tasks are entrusted to the headquarters."
- When managing their own gym, the most important factor when choosing an FC headquarters to join was "operational代行 and strong support system by the headquarters for peace of mind even for inexperienced individuals."
Survey Overview:
Survey period: March 27, 2026 - March 28, 2026
Survey method: Internet survey
Target audience: Individuals (men and women in their 20s to 60s) who have considered joining a gym/fitness industry franchise
Number of respondents: 330 people
Monitor provider: RC Research Data
*Response ratios are rounded to the second decimal place, so the total response ratio may not be 100.0%.
When considering joining an FC franchise in the gym and fitness industry, the most attractive point was "the future potential of the market due to increasing health awareness."
First, in response to the question "What was the most attractive point when considering joining an FC franchise in the gym and fitness industry?", the results were: 1st "Because I felt the future potential of the market due to increasing health awareness" at 46.4%, 2nd "Because it is a 'stock-type business' where revenue stabilizes once a member joins" at 18.2%, and 3rd "Because I felt that initial investment could be relatively suppressed" at 17.6%. From these results, it was found that the most attractive point when considering joining an FC franchise in the gym and fitness industry was "the future potential of the market due to increasing health awareness."
When considering opening a business in the gym and fitness industry, the biggest concerns/anxieties were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
Next, in response to the question "What were the biggest concerns/anxieties when considering opening a business in the gym and fitness industry?", the results were: 1st equally "Market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "Recruiting and training specialized trainers and staff" at 29.1%, and 3rd "Lack of know-how in customer acquisition and marketing" at 22.4%. From these results, it was found that the biggest concerns/anxieties when considering opening a business in the gym and fitness industry were equally "market saturation and excessive competition due to the proliferation of large convenience gyms and 24-hour gyms" and "recruiting and training specialized trainers and staff."
Differentiation from competitors
Keywords: