Creating a Future Where You Can Say 'I Am at My Best Now' Regardless of Age

Wellness Lab Co., Ltd. (Location: Naka-ku, Yokohama; main brand 'Kirei de Lab') has declared a dream to 'create a future where people can say "I am at my best now" even as they age.'

As we grow older, our bodies and environments change. There may be moments when things that were once easy feel difficult, or when we inadvertently compare ourselves to our past selves. Furthermore, we may limit ourselves due to casual comments from those around us or invisible standards of 'how things should be.'

However, aging is not inherently about loss; it is a process of accumulating experience and charm. Every age has its own value and beauty unique to that moment. We aim for a society where individuals can accumulate moments of feeling 'I am at my best now' instead of comparing themselves to others or their past.

### Toward a Society Where You Can Live Your Way Amidst 'Fluctuations' Our company has consistently delivered products and information that support the changing hearts and bodies of women. Women face various challenges as they age, such as physical and skin fluctuations caused by menopause and changes in life stages. In terms of beauty, many find it hard to affirm their aging selves due to standards often based on youth.

We want to support women so they can find the care and options that suit them best. When women embrace aging positively and live as their true selves, we believe this leads to a society where everyone, regardless of gender, can spend their later years vibrantly.

### Initiatives Toward Realizing the Dream in 2025 In 2025, we took several new steps toward realizing our dream.

**■ Launch of Supplements That Address Concerns** We have focused on Equol and Placenta supplements as our main products. However, women's concerns are diverse. To address a wider range of needs, in 2025, we launched supplements focusing on Genistein, Glutathione, and NMN.

**■ Launch of Owned Media 'Yuragi no Shohousen' (Prescription for Fluctuation)** We want to support women not only through products but also through information. With this in mind, we launched 'Yuragi no Shohousen.' Through various contents such as beauty and menopause information, interviews, and experience articles, we provide hints for living positively and enjoying daily life.

**■ Simultaneous Release of Four Types of Beauty Serums** Skin changes daily based on age, season, lifestyle, and hormonal balance. Therefore, we released four types of serums that can be selected according to skin condition. We aim to make skincare a positive time by allowing users to choose the care that fits their current self.

**■ Customer Interviews and Articles** The voices of our customers are invaluable. To capture and deliver these voices more carefully, we started a customer interview project. By sharing their concerns, product impressions, and lifestyles, we aim to support others facing similar challenges.

Additionally, we are expanding our initiatives to stay close to daily life in various forms, such as opening the 'ZELOS' head spa specializing in brain fatigue and communicating through our original character 'Yuranya.' We intend to deliver opportunities to spend each day more comfortably and positively, going beyond just products and information.

### Toward a Future Where You Can Say 'I Am at My Best Now' Aging is a change common to everyone. Yet, in reality, aging is often spoken of negatively or used as a yardstick to judge people. This is precisely why we want to spread a culture where aging itself is viewed positively through our commitment to women's concerns. We will continue to strive for the realization of a future where you can say 'I am at my best now' even as you age.

**Company Profile** **Main Brand: Kirei de Lab** A brand supporting women's 'beauty' and 'health.' It handles skincare products centering on supplements such as Placenta, Equol, and Genistein. URL: https://kireidelab.com/

**Operating Company: Wellness Lab Co., Ltd.** Representative: Yoshihide Noshiro, CEO Location: Kannai ST Bldg. 3F, 1-4-1 Onoecho, Naka-ku, Yokohama, 231-0015 Business: Commerce (Cosmetics/Health foods), Media, Overseas, OEM, Raw material sales, Esthetic salon planning. Established: July 2011 Capital: 10 million yen URL: https://wellnesslab.co.jp/