DEAN & DELUCA: One Bag, Multiple Looks. Reversible Tote Bag with Two Expressions, Limited Edition Release.

DEAN & DELUCA, operated by Welcome Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Masanori Yokokawa), will launch a limited edition reversible tote bag in two sizes starting Tuesday, May 12th, allowing customers to enjoy different looks with a single bag.

Special Feature Page: https://x.gd/JDUIn

Born from the idea of effortlessly changing bags to match daily outfits and occasions, the "Reversible Tote Bag" features different colors and designs on each side, allowing users to switch according to their mood. Two types are available: a compact S size that accompanies light daily outings, and an L size with a shoulder strap that accommodates situations where more luggage is needed.

DEAN & DELUCA has always proposed items that enrich daily life, aligning with a lifestyle centered around food. The "Reversible Tote Bag" is also a product that values not only usability but also the joy of carrying and choosing, bringing new options to daily life.

TOPICS

1. Reversible design offering two looks in one bag

2. S size for light outings

3. L size with a shoulder strap

TOPICS.1 Reversible design offering two looks in one bag

This reversible design allows you to choose between black and gray sides, matching your outfit and mood for the day. The black side features a subtle embroidered logo and pockets on two sides and in the center. The gray side has a silk-printed logo for a casual impression, with one large pocket on the S size and two on the L size.

TOPICS.2 S size for light outings

Reversible Tote Bag S size

This compact S size is perfect for short outings or as a sub-bag. Designed for usability, it features side pockets that can hold a 500ml PET bottle, a mug bottle, or a folding umbrella. With a moderate gusset, it's easy to carry a lunch box stably, making it also recommended as a lunch bag.

TOPICS.3 L size with a shoulder strap

Reversible Tote Bag L size

This L size comes with a detachable shoulder strap. With a 2-way specification for both handle and shoulder strap, it can be used hand-held or over the shoulder, adapting to various scenes. It has a total of five pockets on both sides, designed for large capacity and easy organization of belongings. Its size can accommodate a 16-inch laptop and A4 documents, making it active in a wide range of scenes such as commuting and daily outings.

Reversible Tote Bag

S size ¥3,960 (tax included) / L size ¥5,940 (tax included)

Material

Body/Outer and inner fabric (both sides): Cotton

Handle/Shoulder strap: Polyester

Size

S size: Approx. W35 x H25 x D10cm, Handle 31cm

L size: Approx. W50 x H36 x D14cm, Handle 32cm, Shoulder (shortest) approx. 60 ~ (longest) 106cm

Reversible Tote Bag Sales Overview

□Sales Period

Official Online Store/Stores: From Tuesday, May 12, 2026

*Online store sales start time: 9:00 AM~

(Due to system reasons, it may take some time for inventory to be reflected)

*Store sales start time: Each store's opening hours~

EC Mall Official Stores

・and ST: From Tuesday, May 12, 2026

・Rakuten Ichiba: From Monday, May 18, 2026

*EC mall official store sales start time: 11:00 AM~

□Handling Stores

Market stores / Cafe stores / Official online store /

EC mall official stores (Rakuten Ichiba / and ST)

*Excluded stores: Narita Airport Terminal 2 Satellite, Hirokoji Honmachi, Bakery Musashisakai do not carry these products.

*Reservations and holds are not accepted.

*Limited quantity, sales end when stock runs out.

ABOUT DEAN & DELUCA

DEAN & DELUCA is a food select shop that gathers delicious things from all over the world. It was founded in 1977 in SoHo, New York, USA, by Joel Dean and Giorgio DeLuca. Since then, with the philosophy of "Living With Food" – "to eat is to savor life" – it has connected the joy of eating by introducing food cultures and artisans from various countries.

In Japan, the first store opened in Marunouchi, Tokyo, in 2003. Currently, through 19 market stores, 27 cafe stores, and an online store, it continues to offer the "joy of seeing, creating, and eating."