[CIBONE] Pop-up for Korean Fragrance Brand 'pesade' to be Held at CIBONE (Omotesando)

Starting April 18 (Sat), we will host a pop-up for the Seoul-based fragrance brand 'pesade' at CIBONE (Omotesando).

'pesade' is a fragrance brand established in Seoul in 2022 by graphic artist Mok Young-gyo. The name 'pesade' is derived from 'pesade,' an advanced equestrian technique where a horse stands on its hind legs while keeping its forelegs bent. Symbolizing a perfect harmony of power and balance, the brand uses the finest ingredients and meticulous craftsmanship to create timeless, sophisticated scents.

All items, including popular products, will be available in-store. Products are created based on unique themes for each chapter, with 1-2 chapters released annually. Each chapter consists of three scents carefully blended to create a beautiful balance.

At this pop-up, the entire lineup will be available, including 12 fragrances from four chapters, three room fragrances, and popular items like hand creams. You can test the products in person, making this a valuable opportunity to experience the brand's world through all five senses.

Customers who purchase items during the period will receive them in an original 'pesade' shopping bag. Additionally, the first 30 customers to spend over 15,000 yen (tax included) will receive an original 'pesade' novelty bag (while supplies last).

Experience the collection, created with the concept of bringing new perspectives to daily life through scent and drawing out inner strength and potential.

[pesade POP UP] Dates: April 18 (Sat) - May 10 (Sun), 2026 Hours: 11:00 - 20:00 Location: CIBONE (GYRE B1F, 5-10-1 Jingumae, Shibuya-ku, Tokyo) Website: https://pesade.jp/