[CIBONE] Apparel Brand "PURLAM" POP UP to be Held at CIBONE (Omotesando)

Apparel brand "PURLAM" will hold a POP UP event at CIBONE (Omotesando) starting April 16th (Thursday). PURLAM is a knitwear brand designed around the concept of "making the wearer look beautiful." With the expertise of pattern makers skilled in tailoring and the technology of a factory with over 70 years of history, the brand consistently pursues excellence from material selection to structural design. By stripping away unnecessary ornamentation and repeatedly verifying the relationship between knitwear and the body, PURLAM subtly enhances the wearer's silhouette, regardless of gender or age. The brand was launched last year, and this second POP UP will showcase its 26SS collection. The lineup includes high-quality and sophisticated items unique to a knit factory, such as knitwear made from Washi paper, popular sets, and knit tailoring jackets. We invite you to experience the latest collection in-store, which combines fashion and functionality suitable for Japan's hot and humid climate. PURLAM Knitwear designed to make the wearer look beautiful: PURLAM. Produced by pattern makers skilled in tailoring and a knit factory with over 70 years of history. The brand focuses on appropriate material selection and the elimination of superficial designs. It repeatedly analyzes and verifies the relationship between knitwear and the body to ensure the wearer looks even slightly more beautiful, regardless of gender or age. UMEDA KNIT UMEDA KNIT is a knit factory founded in 1961, with over 60 years of history. Based in Gosen City, Niigata Prefecture, a renowned knit production area, its strength lies in high-gauge knitting that produces beautiful textures. It has practiced a European style of tailoring "clothing" from various materials, extending beyond sweaters to pants and coats. In recent years, it has also focused on planning and development, moving from OEM to ODM and its own brand.