Welldish Launches Project with China General Distributor
Welldish Co., Ltd. has initiated a project with its exclusive Chinese distributor, Weihai Xinzheng Food Industry Co., to fully launch sales of its main products in the Chinese market. This move aims to cover major retail networks in China and accelerate global expansion.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 18:30
- 🔍 Collected: May 7, 2026 at 10:01
- 🤖 AI Analyzed: May 7, 2026 at 10:20 (18 min after Collected)
Welldish Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Shuhei Komatsu; TSE Standard: 2901; hereinafter "Welldish") has been proceeding with discussions to establish distribution channels and concretize sales plans for its products in the Chinese market, in collaboration with Weihai Xinzheng Food Industry Co., Ltd. (Location: Weihai City, Shandong Province, China), with whom an exclusive general distributorship agreement for China was concluded, as announced in the press release dated March 12, 2026, titled "Welldish Concludes Exclusive Sales Agreement with Chinese Food Sales Company" (https://prtimes.jp/main/html/rd/p/000000043.000148298.html).
We are pleased to announce that this initiative has now commenced as a project, as follows.
■ Sales in the Chinese Market Finally Begin, Global Expansion Steadily Progresses
Based on the exclusive general distributorship agreement with Weihai Xinzheng Food Industry Co., Ltd., its general distributor in China, Welldish has formalized this initiative as a project (hereinafter, "this Project") and is promoting it.
In this Project, we will proceed with business negotiations with major distribution channels in the Chinese market, such as general supermarkets, mass retailers, and convenience stores, and build a sales system to fully launch the expansion of Welldish's main products into the Chinese market.
This will broadly cover major retail networks in China, aiming to increase awareness of Welldish products and expand sales channels, while also building a foundation for medium- to long-term business growth.
Sales of our products have started in a certain supermarket in China (5.9 yuan per bottle = approximately 137 yen in Japanese currency).
An environment has been established where local customers can pick up our products, and global expansion is further progressing.
■ Future Outlook
The impact of this Project on the performance for the fiscal year ending August 2026 is currently expected to be minor.
On the other hand, our efforts in the Chinese market are regarded as an important step towards future growth, and we will continue to expand our sales channels.
We will work to make this Project a stepping stone for global expansion and connect it to future growth.
■ About Weihai Xinzheng Food Industry Co., Ltd.'s Sales System
It holds import/export business licenses and food sales licenses, possesses a specialized warehouse and logistics system, and has functions capable of handling all processes for imported products. Furthermore, it has established a system to rapidly promote product market development through building diverse sales channels and an experienced sales team.
■ Comment from the President of Weihai Xinzheng Food Industry Co., Ltd. (Japanese Translation)
Starting with this Project, we will utilize our sales channels (numerous stores) in the Chinese market and, in collaboration with Welldish Co., Ltd., promote the introduction and sales of high-quality Japanese food products, including the tea series, into the Chinese market. Concurrently, we aim to establish a business foundation through strengthening product development and sales systems, and in the future, build a stable and sustainable Japan-China food industry cooperation platform.
■ Comment from Shuhei Komatsu, Representative Director and President of Welldish Co., Ltd.
Representative Director and President Shuhei Komatsu
I am very pleased that the pace of sales channel expansion in the Chinese market is accelerating. We will further strengthen our collaboration and strive for various product developments, including OEM.
■ Contact for this matter
Welldish Co., Ltd. Administration Department, IR Section
Inquiry form: https://wel-dish.co.jp/contact/
We are pleased to announce that this initiative has now commenced as a project, as follows.
■ Sales in the Chinese Market Finally Begin, Global Expansion Steadily Progresses
Based on the exclusive general distributorship agreement with Weihai Xinzheng Food Industry Co., Ltd., its general distributor in China, Welldish has formalized this initiative as a project (hereinafter, "this Project") and is promoting it.
In this Project, we will proceed with business negotiations with major distribution channels in the Chinese market, such as general supermarkets, mass retailers, and convenience stores, and build a sales system to fully launch the expansion of Welldish's main products into the Chinese market.
This will broadly cover major retail networks in China, aiming to increase awareness of Welldish products and expand sales channels, while also building a foundation for medium- to long-term business growth.
Sales of our products have started in a certain supermarket in China (5.9 yuan per bottle = approximately 137 yen in Japanese currency).
An environment has been established where local customers can pick up our products, and global expansion is further progressing.
■ Future Outlook
The impact of this Project on the performance for the fiscal year ending August 2026 is currently expected to be minor.
On the other hand, our efforts in the Chinese market are regarded as an important step towards future growth, and we will continue to expand our sales channels.
We will work to make this Project a stepping stone for global expansion and connect it to future growth.
■ About Weihai Xinzheng Food Industry Co., Ltd.'s Sales System
It holds import/export business licenses and food sales licenses, possesses a specialized warehouse and logistics system, and has functions capable of handling all processes for imported products. Furthermore, it has established a system to rapidly promote product market development through building diverse sales channels and an experienced sales team.
■ Comment from the President of Weihai Xinzheng Food Industry Co., Ltd. (Japanese Translation)
Starting with this Project, we will utilize our sales channels (numerous stores) in the Chinese market and, in collaboration with Welldish Co., Ltd., promote the introduction and sales of high-quality Japanese food products, including the tea series, into the Chinese market. Concurrently, we aim to establish a business foundation through strengthening product development and sales systems, and in the future, build a stable and sustainable Japan-China food industry cooperation platform.
■ Comment from Shuhei Komatsu, Representative Director and President of Welldish Co., Ltd.
Representative Director and President Shuhei Komatsu
I am very pleased that the pace of sales channel expansion in the Chinese market is accelerating. We will further strengthen our collaboration and strive for various product developments, including OEM.
■ Contact for this matter
Welldish Co., Ltd. Administration Department, IR Section
Inquiry form: https://wel-dish.co.jp/contact/