REI from South Korean 6-member group IVE Appointed as WEGO 2026 SUMMER Visual Model!

WEGO Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Kyosuke Sonoda) is pleased to announce the appointment of REI (Rei) from IVE (IVE), the six-member South Korean group under STARSHIP ENTERTAINMENT, as the visual model for WEGO 2026 SUMMER. Since their debut in December 2021, IVE has achieved remarkable success, including a total of 80 music show wins with their album "REVIVE+". In Japan, their debut single "ELEVEN -Japanese ver.-", released in October 2022, topped the Oricon Daily Chart, earning them strong support both domestically and internationally. REI (IVE), the group's only Japanese member, captivates audiences with her striking contrast between powerful stage performances and her gentle, approachable everyday persona. She stands out as a member with a unique worldview and multifaceted charm. To commemorate REI's appointment as visual model, WEGO will launch various initiatives, including visual displays across all stores nationwide, special gift giveaways, and exclusive message broadcasts. Experience the summer street and girly styles with REI (IVE)! ▼"REI (IVE)" SPECIAL PAGE▼ https://wego.jp/pages/f-cts-ive-rei Additionally, a pop-up event will be held at a location in Tokyo from August 8 (Sat) to August 9 (Sun), 2026. Further details will be announced at a later date. Visuals of REI (IVE) styled in "STREET STYLE" will appear in all WEGO stores nationwide, along with special message broadcasts. Starting Friday, June 19, 2026, visuals of REI (IVE) will be displayed in all WEGO stores nationwide. The visuals were shot with two distinct styles in mind: "STREET STYLE" and "GIRLY STYLE". The first wave features the "STREET STYLE" visuals. Some stores will feature window displays and large panels, so please visit your nearest WEGO store. Display Period STREET STYLE: From Friday, June 19, 2026 GIRLY STYLE: From Friday, July 17, 2026 Participating Stores All WEGO stores nationwide *Excluding some WEGO VINTAGE locations *WEGO Harajuku Main Store will feature window displays Starting the same day, exclusive messages from REI (IVE) will be broadcast in all WEGO stores nationwide. These are rare messages you can't hear anywhere else—don't miss them! Broadcast Period: Friday, June 19, 2026 – Friday, September 11, 2026 *Messages will be played approximately once every 1.5 hours at all WEGO stores nationwide. Exact broadcast schedules cannot be disclosed. Receive a special gift featuring an original logo design. From Friday, June 19, 2026, customers who purchase in-store items totaling ¥7,000 or more (tax included) will receive an original mini pouch featuring a logo design inspired by the campaign visuals. The mini pouch comes with a keychain attachment, allowing you to customize and carry it on bags or accessories. Special gifts are limited in quantity, so interested customers are encouraged to act quickly. Mini Pouch Distribution Period WEGO ONLINE STORE: From 10:00 AM, Friday, June 19, 2026 WEGO Physical Stores: From Friday, June 19, 2026 – *Distribution starts at each store's opening time. Eligible Stores All WEGO stores nationwide *Excluding some WEGO VINTAGE locations Distribution Conditions An original mini pouch will be given to customers who purchase in-store items totaling ¥7,000 or more (tax included). *WEGO app free membership registration and coupon screen presentation in the app are required *One per transaction *While supplies last ©STARSHIP ENTERTAINMENT / AMUSE A six-member group that debuted in South Korea in December 2021. Comprised of Yujin, Gaeul, Rei, Wonyoung, Liz, and Eunseo. The group name "I HAVE = IVE" reflects their determination to proudly present themselves and everything they possess in their own unique way. In October 2022, they released their first single "ELEVEN -Japanese ver.-", marking their Japanese debut. In February 2023, they held their first solo fan concert in Japan, "IVE THE FIRST FAN CONCERT “The Prom Queens” IN JAPAN," attracting 57,000 attendees. In September 2024, as part of their 19-country, 28-city world tour "IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE'", they held their first Tokyo Dome concert. In May 2026, they released their 4th Japanese EP "LUCID DREAM," which topped the Oricon Weekly Album Chart on June 8, 2026, setting the highest first-week sales record for a female international artist in Japan that year. The track "Fashion" was selected as the campaign song for Apple's App Store campaign "Every Step, with the App Store," and "JIGSAW" was used as the theme song for TV Tokyo's Drama24 series "Strange -Ito Junji's Stories That Keep You Awake at Night-". Following their performance at Kyocera Dome Osaka in April 2026, they will hold their second Tokyo Dome concert, "IVE WORLD TOUR 'SHOW WHAT I AM' IN JAPAN," in June 2026. WEGO Co., Ltd. Operates approximately 180 stores nationwide under the Lifestyle Culture Store brand "WEGO." With the corporate slogan "YOUR FAN (We're your fan)," the company develops products and hosts in-store events across fashion, culture, and lifestyle, earning strong support from youth through its curation of street culture and various subcultures, as well as project support. In addition to "WEGO," the company operates multiple brands that feature artists as producers and directors from diverse perspectives.