WEGO and Samuraisword Partner to Enhance Sales and Joint Planning Centered on 'Nikopuri' Convenience Store Print Service
WEGO has partnered with Samuraisword, the provider of the 'Nikopuri' convenience store print service. Leveraging the network of WEGO's youth support organization 'WE LABO,' the partnership aims to strengthen youth-targeted promotions via convenience store printing.
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- 📰 Published: May 23, 2026 at 03:00
- 🔍 Collected: May 22, 2026 at 18:31
- 🤖 AI Analyzed: May 22, 2026 at 18:46 (15 min after Collected)
'Nikopuri' is a print service utilizing a network of approximately 30,000 convenience stores nationwide. Through this collaboration, the partnership will strengthen outreach to the younger generation by utilizing 'WE LABO [Hito/Koto/Mono/Ba] Research Institute,' a youth support and youth culture research institution operated by WEGO.
Moving forward, both companies aim to contribute to the further revitalization of the Gen Z and youth market by leveraging their respective strengths to expand content centered on 'Nikopuri' and provide new experiential value.
'Nikopuri' service site: https://mynoshigami.net/nicopuri/
About Samuraisword:
Samuraisword operates a print service using multi-copy machines in approximately 60,000 convenience stores nationwide. It is a comprehensive promotional support company providing services such as video production, digital signage, exhibition booth decoration, SNS operation, and system development.
About WE LABO [Hito/Koto/Mono/Ba] Research Institute:
An institution developed to embody WEGO's corporate slogan, 'YOUR FAN,' serving as a 'Youth Support and Youth Culture Project' focused on developing and operating communities dedicated to various cultures. Its hobby-focused SNS channels have over 700,000 followers, making it one of the largest community organizations nationwide including staff from roughly 190 stores.
About WEGO:
WEGO operates the 'Lifestyle Culture Store' [WEGO] with approximately 190 stores nationwide, garnering significant support from the younger generation.
FAQ
What is the collaboration content between Wigoo Co., Ltd. and Samurai Sword Co., Ltd.?
The two companies will conduct promotional collaboration centered around the convenience store print service 'Nikopri' operated by Samurai Sword. They aim to strengthen approaches and expand content targeting the Z generation and younger demographics by utilizing the network of Wigoo's youth support institution 'WE LABO'.
What is the convenience store print service 'Nikopri'?
It is a print service that utilizes multi-copy machines installed in approximately 30,000 convenience stores nationwide to output content.
What is the role of [Human, Thing, Event, Place] Research Institute 'WE LABO'?
It is a youth support and youth culture research institution operated by Wigoo. It leverages a hobby-specific SNS (with over 700,000 total followers) and a community of staff from approximately 190 stores nationwide to conduct marketing research, product development, PR activities, and event planning and operations.
What are the main business activities of Samurai Sword Co., Ltd.?
In addition to operating a print service using approximately 60,000 multi-copy machines in convenience stores nationwide, Samurai Sword conducts video production, digital signage, exhibition booth decoration, SNS management, and system development, providing comprehensive promotional support.
What is the purpose of this collaboration?
The purpose is to contribute to the further activation of the Z generation and younger market by leveraging each company's strengths to expand content and provide new experiential value.